Explore our complete library of partnerships, co-sell, and revenue resources, organized by topic.

Co-Sell

• AWS Marketplace Co-Sell: The Motion Most ISVs Skip
• Co-Sell Activation: 8-Week Cadence That Builds Pipeline
• Co-Sell Advisor: When to Hire One
• Co-Sell Agency: What to Outsource and Keep In-House
• Co-Sell Enablement: What to Ship and When
• Co-Sell Financial Services: A Practical Guide
• Co-Sell Playbook Template: Sections That Matter
• Co-Sell Playbook for the Economic Buyer
• Co-Sell Reporting: Metrics Finance Will Fund
• Co-Sell Without Warm Relationships: Does It Work?
• Co-Sell vs Co-Marketing: Where They Differ
• Co-Sell vs Cross-Sell: A Clear Distinction
• What Is Co-Selling?

Partner Programs

• Building a Partner Program: The 2026 Operating Blueprint
• How to Recruit Partners in 2026: A Field Guide
• How to Scale a Partner Program in 2026
• Partner Incentives: Designing Ones That Work in 2026
• Partner Program Design Consulting: What to Expect
• Partner Program Design: From Blank Page to Motion
• Partner Program Strategy: Choosing Where to Win
• Partner Program Structure: Tiers, Roles, Rules
• Recruiting Partner Program: How to Build One
• ServiceNow Partner Program: How It Works
• The Cost of Not Having a Partner Program

Partner Enablement

• Account Planning Template: A 2026 Framework
• How to Drive AE Adoption of Partners in 2026
• How to Go to Market With a Partner: 2026 Field Guide
• Partner Account Planning and Always-On Partner Comms
• Partner Enablement Template: What to Put In It
• Partner Engagement Strategy: How to Build One That Sticks
• Partner Mindshare Strategy: Earning Seller Attention
• Partner Mindshare: Why Partners Choose to Sell You
• Perpetual Mindshare Partnerships: How to Earn It
• Sales Rep Partner Adoption: How to Drive It
• Scale Partner Activation Without Headcount

Attribution & Reporting

• How to Resolve Partner Attribution Disputes
• Multi-Touch vs Last-Touch Partner Attribution
• Partner Event ROI: How to Measure It Properly
• Partner ROI: Measuring Return on Partnerships
• Partner-Influenced Pipeline: Define and Report It
• Partner-Influenced Revenue: How to Measure It
• Setting Partner Attribution Windows for Long Deals

Partnerships Forecasting

• Build a Partner Pipeline Forecast CFOs Trust
• Forecastable: Definition, Examples, and Use Cases
• How CROs Should Think About Partner Pipeline
• How to Report Partner Pipeline to the Board
• Partner Pipeline Confidence Bands

Roles & Hiring

• Alliance Manager: Role, Responsibilities, 2026 Hiring Bar
• Channel Manager Job Description: Template, Skills, Comp
• Fractional VP Partnerships: When to Hire One in 2026
• Partner Manager Day-to-Day: The Real Job
• Partner Ops as a Service: When to Outsource It
• Partner Sales Exec: What the Role Actually Owns
• Partner Sales Execution: From Plan to Closed Deals
• Partner Sourcing: How to Find the Partners You Need
• Partnerships Consultancy: When to Hire One
• Partnerships Team Structure: How to Build It
• Stop Hiring the Wrong Fractional Channel Chief

Partner Tech & PRM

• Automation vs Orchestration: Partnership AI Buyer Test
• Conversation Intelligence for Partner Sales
• Data Trust Is the Real AI Prerequisite
• Justifying Crossbeam: The Internal Business Case
• Partner Ecosystem Platforms: 2026 Buyer’s Guide
• What Is AI for Partnerships? A Builder’s Take
• What Is PRM Software? The Honest Definition
• WorkSpan Alternatives in 2026: 6 Options

Ecosystem-Led Growth

• Category Domination for Anchor SaaS
• Ecosystem-Qualified Leads: What an EQL Is
• PLG vs ELG: How the Two Growth Motions Differ
• Where Does Ecosystem-Led Growth Work Best?

Partner Marketing

• Always-On Comms: The Partner Cadence That Keeps Mindshare
• Co-Marketing Campaigns That Actually Convert
• Joint Value Prop Template: A 2026 Working Guide
• Partner Event Strategy: A Pipeline-First Playbook
• Partner Field Marketing: A Pipeline Operating Model

B2B Sales Foundations

• Document Buyer Evaluation Considerations
• Frontline Sales Management: The Kite Framework
• Frontline Sales Manager Development: A Practical Guide
• How to Become a Trusted Advisor in Partner Sales
• How to Leverage Advocates in B2B Sales
• How to Prioritize Accounts in Account-Based Selling
• Let’s Build a Predictable Selling System
• MEDDPIC: Decision Process vs. Paper Process
• Mutual Action Plan vs. Close Plan vs. Co-Sell Plan
• Partner Mutual Action Plan: The Shared Close Map
• Stakeholder Research Best Practices for B2B Sales
• Why B2B Partnerships Matter to Sales Reps

More from Forecastable

• 5 Non-Sales Referral Partners That Drive More Pipeline
• AWS Marketplace Strategy: Billing Rail, Co-Sell, or Both?
• B2B SaaS Partnerships: A Practical Operating Guide
• Building the CRO-CPO Relationship That Drives Revenue
• Companies Who Need Partners
• Companies With Partners
• Execution Discipline in Partnerships: A 2026 Field Guide
• Executive Alignment Meaning: A 2026 Field Definition
• Executive Alignment Meeting: A 2026 Operating Playbook
• Five to Eight Partners Per Enterprise Deal
• Justify Partnership Investment to Your CFO in 2026
• Outsourced Partnerships: When It Works, When It Fails
• Partner Account-Development Play
• Partner Email Tracking: Accountability That Holds
• Partner ICP: Define Partners Worth Recruiting
• Partner Margin Structure: Reseller Economics
• Partner Qualification: Vetting Who to Sign
• Partner Sales Motion: How Deals Get Done
• Partner Sales Operations: The Engine of Co-Sell
• Partner-Led Growth: What It Is and When It Works
• Partner-Sourced Revenue from Large SaaS Partners
• Partnerships in 2026: Revenue or Marketing?
• Questions to Ask Partner About Prospect Deals
• Salesforce ISV Partner: Tiers, Path, 2026 Playbook
• Turn Fluffy Partner Meetings Into Revenue Conversations