Next Cohorts Begin: July 8 | August 12 | September 9
Let’s prove, together, that your reps can generate real pipeline or accelerate deals through your existing partner network.
Your reps will be activated and working accounts within a week
To earn warm intros, intel, and influence from partners
So you're always in the know and are prepared to coach (and drive accountability -- it's truly not that much work)
See impact (pipeline created and/or deals accelerated) within 30 days
with 2+ sales reps or SDRs/BDRs who can produce a named target account list and aren't afraid to roll up their sleeves a bit.
None of this is automated. This is good old-fashioned relationship building. It's super easy, but might require a mindset shift.
One we'll help you make in a peers-only environment.
with already-established partnerships, with "some" prior wins, and a genuine desire to win business together at the executive level.
who are coachable and can commit 4 hours of thoughtful effort over 30 days.
We'll give you as much of our commitment as you give us.
This is all for you. Let us help you find repeatability.
Our bet is that once you do, you'd rather repeat these wins faster with our ops-level managed services at the center than to immediately build out this function internally -- Services cost less than a single sales or partnerships headcount. No integrations required.
However, none of this is rocket science and everything we're teaching can be done on your own, using data from a Freemium platform, with a single focused sales rep.
Your team will learn exactly how in 30 days, then you can decide if this partner-centric motion is worth your team's time, attention, and budget as a repeatable low-cost playbook that drives low-CAC net-new acquisition, faster customer expansion, and stronger retention.
From warm partner connections
Through partner influence and intelligence
Partnerships is now a sales thing -- and once your team gets it, they get it
Why? Because they just did it in real time with their real accounts. It's rinse and repeat
You can easily run with your team with resources you already have
We’ll then send you everything you need for enrollment and prep.
Please try to have a Crossbeam account ahead of time, if achievable. If you need assistance, we’re happy to help or introduce you to the right team member at Crossbeam.
We’re helping them go after real deals with real accounts to drive real pipeline or deal progression (or both).
When there’s willingness on both sides of the partnership and a real reason why a customer should buy you AND your partner together, the rest is just process. We’re going to teach it.
You walk away with a proof that this motion works and is a good use of your team’s time. We can help your teams step out of the land of A.I. everything and automation and enable them to drive impact leveraging the people and technology you already have on hand.
We’ll then send you everything you need to get your team enrolled
With videos, frameworks, and plays
With weekly check-ins and guidance
You walk away with a stronger year and proof this motion works for your team and is worth your continued attention
Exec-Ready Analysis IncludedAt the conclusion of each cohort, every participating company will receive an executive summary showing activities, outcomes, and our recommendations
This program is limited to sales managers and teams. Fill out this short form and we’ll get you started.
Speak with someone from our team so we can calculate the impact our Co-Sell Orchestration services can have on your pipeline
