Partner-sourced pipeline, run for you.
We build GTM motions with your partners, run them end to end and measure ourselves on pipeline and revenue. It's often funded by your partners, through market development funds or other discretionary budgets, so it may not come out of your budget at all. It could cost you $0. We'll help you shape the program so you can position it the right way with your partners.
How a GTM motion runs
A working playbook in about two weeks, live in two to three weeks depending on calendars, then two full months in market. Most teams like a quarterly rhythm, so we adjust the plays every quarter. Bigger or multi-partner motions are priced to fit. Contracted and funded a quarter at a time, with no long-term contract, and you can stop at any point.
Pick the motion
We start from your priorities and choose the partners most likely to win them.
Shape it in one workshop
Accounts, triggers, value story, offer and who does what. Partners validate it before they commit.
Run it as the partner, or any combination
Our campaign operations team runs the email, LinkedIn, calls, events and every reply. As the partner, a group of partners, or you plus the partner, from each sender's own domain.
Count it
An SQO definition every party signs before launch, counted in your CRM at a stage you pick.
A true co-sell motion on Crossbeam, built with our partners.
"We came to Alex and the Forecastable team as we were struggling to operationalize and enable partners on a true co-sell motion using Crossbeam. By working with the Forecastable team, we've developed a great framework and playbooks, content and education to enable our partners, and the foundation for reps and partners to effectively co-sell."
Every motion produces, with or without calling
Every motion
Campaign operations specialists run every cadence by email and LinkedIn, from any sender's domain: yours, one or more partners', or one we buy and warm.
Add calls
Our SDRs call as the partner, under the partner's name and with their approval, certified on your play before the first dial.
Whole teams and executives
We send on behalf of entire sales and customer success teams, or executives, on your side or the partner's. Real people run it. AI audits and reports on it, and you see every activity through our MCP.
Run as anyone. Run by the book.
Any communication, from anyone, so prospects get the experience they expect. Real people run it. AI audits and reports on it. Every activity is yours through our MCP.
- Any combination of sendersOne partner, a group of partners, you plus the partner, or whole teams and executives. Sent from each sender's own domain, or one we buy and warm.
- Real people on every replyOur campaign operations team answers every reply in the sender's name.
- Rules for every motionWhat we say to a yes, a not now, a referral or an objection. Every party approves before launch.
- SLAsResponse and handoff times agreed up front and reported weekly.
- Clean handoffsThe right seller gets the meeting, with the full thread.
Every partner touch, visible account by account
- What counts, agreed up frontSourced, influenced and SQO, defined before launch.
- Weekly scorecardActivity, meetings, SQOs and deal registrations by motion, partner and account.
- Sales-cycle updatesEveryone sees where every deal stands, with the access each side approves.
- MDF proof packWhat partners need to claim MDF, and SQOs per MDF dollar by motion.
- In your own systemsEvery send, reply and SQO lands in your CRM and AI tools.
Four ways to fund a motion
Partner-funded
You present the menu. Partners pay. No upfront cost to you.
Co-invest
You add MDF, dollar for dollar with the partner.
Split across partners
A tech partner and a services partner share one motion.
Self-funded
Move fast on your own budget or MDF, then bring partners in.
Year-end MDF doesn't have to expire. It buys GTM credits, dollar for dollar, good for 12 months. Co-sell motions can carry fees at risk on SQOs once we've underwritten them.
Co-sell automation is table stakes. Intro routing, nudges and co-sell workflows are included in every program, on your Crossbeam data. Our team does what automation can't, all the way to an SQO.
See how it compares →Questions we hear
Are we locked into a long-term contract?
Not for GTM motions. Each one is contracted and funded a quarter at a time, and you can stop at any point. Accelerate is different. After the four-month pilot, we offer agreements of up to one year, because we're augmenting your team and orchestrating production alongside it, and that support typically runs longer term.
Who actually does the outreach?
Our team. Campaign specialists run the email and LinkedIn as your partner, and named SDRs can call under the partner's name. Replies reach the partner within minutes, and the partner registers the deal.
Why not hand the plays to our partners, or have our own SDRs run them?
Partners rarely act on plays they're handed. And when your own SDRs source the lead, most programs don't count it as partner-sourced. We do the work so the partner gets the credit.
Do we need a PRM or other partner tools?
The only partner tool we strongly recommend is Crossbeam. It's table stakes for the account data behind every motion. Beyond that, you don't need anything else. We run on your CRM and the AI tools you already own, and no PRM is required.
Can you run the plays we already have?
Yes. If your product marketing team has built sales plays, we adapt them for each partner instead of starting over.
How fast can we start?
A Program Fit Analysis within a week. A working playbook in about two weeks, and the motion goes live in two to three weeks, depending on calendars. Then two full months running it in market. We'd rather run a few at once than bet everything on one.
What do you need from us?
The focus, the right subject matter experts for one workshop of 60 to 90 minutes, and approval on the messaging. We handle the rest.
How do we see what's happening?
A weekly scorecard, activity and SQOs synced to your CRM, and live access through our MCP in Claude, ChatGPT or Microsoft 365 Copilot.
Who pays for it?
Your budget, your partner's MDF, a split, or the partner funds it outright. MDF means Market Development Funds. It's usually owned outside the partner team and judged on cost per SQO. We help you build the case to unlock it.
Do you guarantee results?
No one can guarantee results. Too many variables decide whether a program works. We put every GTM motion under heavy scrutiny so we don't take things to market that are likely to fail. But even flawless outreach can't save a value story the market doesn't buy. That's why we never test with one play. We start with five, so there are more irons in the fire. We learn what works in your market and double down on it in the next phase. If you want us to have skin in the game, at-risk pricing is open to negotiation: pay per SQO at 2x our upfront price, or pay on closed-won revenue at 3x. It takes bulletproof attribution and access to your CRM, so we can watch every deal from lead to closed-won or lost.
Next quarter's partner pipeline starts here.
Start with a 30-minute Program Fit Analysis. We look at your partners and your goals, then tell you which motion would run first and how to fund it.
- A feel for which programs fit
- What needs to be workshopped, and who should be involved, before it goes live
- Whether your partners could fund it, and which ones
With a senior partnerships leader, not an SDR. If nothing fits, we'll tell you.
Solutions Partner of the Year