Are we locked into a long-term contract?
Not for GTM motions. Each one is contracted and funded a quarter at a time, and you can stop at any point. Accelerate is different. After the four-month pilot, we offer agreements of up to one year, because we're augmenting your team and orchestrating production alongside it, and that support typically runs longer term.
Who actually does the outreach?
Our team. Campaign specialists run the email and LinkedIn as your partner, and named SDRs can call under the partner's name. Replies reach the partner within minutes, and the partner registers the deal.
Why not hand the plays to our partners, or have our own SDRs run them?
Partners rarely act on plays they're handed. And when your own SDRs source the lead, most programs don't count it as partner-sourced. We do the work so the partner gets the credit.
Do we need a PRM or other partner tools?
The only partner tool we strongly recommend is Crossbeam. It's table stakes for the account data behind every motion. Beyond that, you don't need anything else. We run on your CRM and the AI tools you already own, and no PRM is required.
Can you run the plays we already have?
Yes. If your product marketing team has built sales plays, we adapt them for each partner instead of starting over.
How fast can we start?
A Program Fit Analysis within a week. A working playbook in about two weeks, and the motion goes live in two to three weeks, depending on calendars. Then two full months running it in market. We'd rather run a few at once than bet everything on one.
What do you need from us?
The focus, the right subject matter experts for one workshop of 60 to 90 minutes, and approval on the messaging. We handle the rest.
How do we see what's happening?
A weekly scorecard, activity and SQOs synced to your CRM, and live access through our MCP in Claude, ChatGPT or Microsoft 365 Copilot.
Who pays for it?
Your budget, your partner's MDF, a split, or the partner funds it outright. MDF means Market Development Funds. It's usually owned outside the partner team and judged on cost per SQO. We help you build the case to unlock it.
Do you guarantee results?
No one can guarantee results. Too many variables decide whether a program works. We put every GTM motion under heavy scrutiny so we don't take things to market that are likely to fail. But even flawless outreach can't save a value story the market doesn't buy. That's why we never test with one motion. We start with three to five, so there are more irons in the fire. We learn what works in your market and double down on it in the next phase. If you want us to have skin in the game, at-risk pricing is open to negotiation: pay per SQO at 2x our upfront price, or pay on closed-won revenue at 3x. It takes bulletproof attribution and access to your CRM, so we can watch every deal from lead to closed-won or lost.
