Born in enterprise sales. Proven in the ecosystem.
Nine years running partner programs of all types, including distributors, resellers, managed service providers, VARs, systems integrators, global systems integrators and hyperscalers. We started as software, learned that software alone doesn't move partners, and built the team that does the work.
How we got here
- January 2018
Founded as software for complex deals
Relationship maps, mutual action plans, opportunity qualification and shared deal rooms for teams on different CRMs.
- 2021
All in on partnerships
Partnerships went mainstream, but results stayed elusive. We built a co-sell methodology, then playbooks, then partner enablement.
- Then
From enablement to execution
Enablement alone didn't move partners. So we added the people to run the work and own the outcome, measured on pipeline and revenue.
- Today
Partner-sourced pipeline, as a service
Our team runs GTM motions in our customers' partners' names, with AI agents Eva and Alex on every account and results flowing into your systems through our MCP. Named Crossbeam's Solutions Partner of the Year.
Who runs it
Alex BucklesFounder and CEOAlex has spent 20 years in enterprise sales, from individual contributor to senior leader in the revenue function. He first started co-selling in the SAP ecosystem, saw what working deals with partners does for new logos and deal size, and it has stayed with him ever since. And for the last several years, he’s been in the trenches building joint go-to-market motions with every type of partnership you could imagine, except affiliates, both at a large SaaS brand and as the services provider.
“Everything to me is nothing more than a sales play.”
Along the way he learned how much revenue gets left on the table through gaps in operational process, and that training sales reps to co-sell doesn’t work. You have to do the work for them, hand it over on a silver platter, put ecosystem data to use and orchestrate programs instead of hoping partners do what you need. Forecastable removes the hope and brings precision, accountability and sales rigor to the partnerships org.
U.S. Marine Corps veteran. Married, with three wonderful teenagers at home. He boats every week, and never to fish: those are his thinking days, spent relaxing and talking to his AI agents.
Alex PensottiChief Technology OfficerAlex is fascinated by what AI agents can do, and even more by what they can do together. He is the architect behind Eva: versioned skills, a living knowledge base and jobs that set themselves up from a single prompt, built to run on whatever AI a customer already uses. Every customer's edge case becomes a feature for everyone. He helps shape Forecastable's vision with our CEO and leads the team turning it into the platform, the MCP and the AI agents customers run on every day.
“Not only am I fascinated by it, I'm fascinated by automating it.”
Information Science, University of Colorado Boulder. Off the clock, he is behind a camera shooting landscapes or building 3D worlds.
Judd BorakoveManaging Partner, Client GTM ActivationJudd has spent two decades in go-to-market as a strategist, revenue operator and fractional CRO for B2B technology, infrastructure and high-growth services companies. He founded the analyst firm Go-to-Market Partners before joining Forecastable, where he leads delivery and the customer activation team that runs GTM motions with your partners.
On partner MDF: “It is like a cheat code.”
More than 50,000 people follow him on LinkedIn for his take on go-to-market. Before tech, he built fitness and wellness businesses and coached professional athletes, Navy SEAL commanders and Fortune 500 executives.
What we hold ourselves to
See what we would run for you.
Start with a 30-minute Program Fit Analysis. We look at your partners, your goals and your budget, then tell you which program fits.
- A feel for which programs fit
- What needs to be workshopped, and who should be involved, before it goes live
- Whether your partners could fund it, and which ones
With a senior partnerships leader, not an SDR. If nothing fits, we'll tell you.
Solutions Partner of the Year