Resources
What we've learned making partner programs produce.
Articles on partner-sourced pipeline, co-selling, partner data, MDF and partner programs. New ones every week, written from what we see running GTM motions with partners.
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The questions we get most from partner leaders, CROs and finance.
Co-SellingHow Your Partners Can Fund Your Partner Program (It Could Cost You $0)MDF, direct co-investment and a cost split across every partner that benefits.Co-SellingRunning GTM Motions as Your Partner: Controlled Surround SoundA target account hears your story from you and the partners it trusts, in a planned order.AI in PartnershipsCo-Sell Automation Is Table StakesWhy overlap alerts alone underuse your partner data, and what to do instead.Partner Tech and PRMYour PRM Logs Deals. Who Makes Them Happen?What PRMs do well, and why a PRM doesn't create pipeline on its own.Partnerships ForecastingPartner Success Plans and Relationship MapsThe accountability layer most partner programs are missing.Account MappingHow to Run Account Mapping Sessions That Actually HappenSet the cadence and triggers, and build every agenda from overlap data.Co-SellingCo-Selling Enterprise Deals Across Different CRMsOne joint mutual action plan and one buying committee, whatever CRM each side uses.Partner AttributionWhy Your SDRs Calling Isn't Partner-SourcedWhen your SDRs call into a partner's accounts, the pipeline is yours, not the partner's.Partner AttributionPartner Attribution Is the Floor, Not the CeilingHow to define attribution, capture it from every call and build on it.Partnerships RolesDesigning a Partner Organization: 8 Weeks to a Board-Ready PlanPlan first, hire second, starting from your partner data.Co-SellingPost-Acquisition Cross-Sell: Live in the First 100 DaysTreat two sales teams and two partner ecosystems like co-sell partners.AI in PartnershipsOne AI Team for Your Partner Program, Not One Per Partner ManagerShared data, shared rules and human approval beat a tool per person.
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Partnerships Strategy and Leadership116Co-Selling107Partnerships Roles and Hiring98B2B Sales Foundations84Partner Tech and PRM73Partner Marketing49Partnerships Forecasting40Partner Programs37Partner Enablement and Onboarding33Ecosystem-Led Growth and Nearbound30Partner Attribution and Reporting29Account Mapping27AI in Partnerships10Channel and Reseller Sales7Deal Registration5
Latest
Ecosystem-Led GrowthEcosystem Partner: What It Is and How the Model WorksOct 6, 2026Partner MarketingPartner Channel Marketing: What It Is and How It WorksOct 6, 2026Partner Tech and PRMPartner Relationship Management Market: A 2026 GuideOct 6, 2026Partnerships StrategyChannel Partner Agreement Template: What to IncludeOct 6, 2026Partnerships RolesMSP Channel Partner: What It Is and How It WorksOct 6, 2026Co-SellingCo-Selling Partnership: What It Is and How It WorksSep 30, 2026
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- What needs to be workshopped, and who should be involved, before it goes live
- Whether your partners could fund it, and which ones
With a senior partnerships leader, not an SDR. If nothing fits, we'll tell you.
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