Large platforms have everything except someone to orchestrate and execute

Partner managers manage relationships

They own territories, tiers and check-ins. Nobody owns proactive, partner-led outreach at scale.

Partners lack outbound capacity

Most can't staff campaigns for every vendor they sell. Your play waits behind their own.

Your own SDRs can't fill it

Whoever books the meeting gets the credit. If your team runs it, it isn't partner-sourced.

MDF with no line to revenue

Funds go unused, or get spent on activity nobody can tie to pipeline.

How the program works

A structured process, from where you need to win to motions running in your partners' names.

  1. Tell us where you need to win

    Where you want to go, and by when. That's all we need to start.

    • Net new
    • Net new in a vertical
    • Expansion
    • Competitive rip-and-replace
    • Retention
    • Opening new markets
    • New product launches
  2. Find the partners who can get you there

    One workshop decides which partners, or which categories of partners, are most likely to help. Horizontal, vertical, a wedge or any other motion.

  3. Scope the motions. Build the menu.

    The motions you wish your partners were running, scoped with pre-approved dollar amounts.

  4. Partners raise their hands

    Your partner managers can take the menu to the partners that qualify, in the account mapping meetings they already hold, with a partner-facing deck in your branding. Or we run the recruiting campaign for you. We send the offer and ask for early participants from an address on your domain, and copy the partner account manager who oversees each partner. You get the feedback without chasing every partner manager. Early-adopter rates run very high the first time a menu reaches an ecosystem, and there's a little FOMO: if they pass, the next partner gets the spot. That means early wins, fast.

  5. Fund it your way

    Cost-share, have each side make a deposit, or have Forecastable collect the funds. Contracted and funded quarterly, never locked in.

  6. We run it. Everyone sees it.

    Our campaign operations team executes the motion. Every party sees every activity through our MCP and whatever AI tools they like.

See which program fits, and what your partners could fund.30 minutes with a senior partnerships leader, not an SDR.
Partner surround sound

Your partners, aimed at the accounts you pick.

As if you could send from your partners' domains into any account you pick, and see every reply.

YouSet the playWhich accounts, which message, which partner and when.
Partner AExpansion email from its own domain
Partner BExecutive dinner in the buyer's city
Partner CWebinar built for the buyer's industry
The buyer hearsEverybody's talking about you.Three partners, three angles, one name: yours.
Reach on demandPartner sending aimed at the accounts you pick, on your timing.
Market momentumSeveral partners in one account make you the name buyers keep hearing.
In your CRM, attributedSales reps see engagement in your CRM, tied to the partner that drove it.

The first scalable multi-partner sequencing solution in the market. You set the guardrails. Stagger touches by days, weeks or months, and land exactly the frequency and cadence you want across every partner. Or we suggest them, so it feels organic and reads as momentum. You'll feel like a maestro conducting a GTM orchestra.

Every motion makes the next one better.

Tech-enabled services. No other agency is equipped to scale partner GTM motions like this.

  1. WorkshopBuild the motion with both partners in the room.
  2. StoreSave it in the platform with its partners, personas and triggers.
  3. MatchA new overlap appears. The platform suggests the motion that fits.
  4. RunReal people send. AI audits every reply and commitment.
  5. ProveSQOs and revenue counted in your own CRM.
  6. LearnWhat converted shapes the next motion and the next partner.

Prove it in the field. Then take it where your priorities point.

  1. Partners test it

    Partner-funded motions run on your priorities and account lists.

  2. We find what worked

    The segment, offer and sequence that produced meetings and SQOs.

  3. It matures

    What works can become a sales-led, partner-involved motion, scale to more partners, or go another direction. It depends on your priorities.

  4. It all counts

    The partner funds the motion, and the pipeline registers with you as partner-sourced.

Crossbeam at the center. Even when you can't share the data.

Crossbeam stays at the center of every program. Even when data can't be shared, connect Crossbeam so we can gather and see it. We ingest your partners' data on top of your own, including data you may not even share internally. Then you hand partners an account list instead of the data. It sidesteps data-sharing rules and still gives each partner the highest-quality target list they could ask for. That's a big reason partners say yes.

  • You build the listFrom data you already have: your CRM, your Crossbeam overlaps and your signals.
  • Partners see only their accountsNever your underlying data. No new sharing, so no new legal reviews.
  • Crossbeam connected, even when nothing is sharedYour overlaps and your partners' Crossbeam data and signals refine every list.
  • Every SQO traced to its sourceSo you can show what the program produced, partner by partner.

A true co-sell motion on Crossbeam, built with our partners.

"We came to Alex and the Forecastable team as we were struggling to operationalize and enable partners on a true co-sell motion using Crossbeam. By working with the Forecastable team, we've developed a great framework and playbooks, content and education to enable our partners, and the foundation for reps and partners to effectively co-sell."
HubSpotChristi Williams, Lead Marketing Manager, Partner Enablement