- Partner sales plays, built and run for you
Run Your Partner Program with the same discipline and rigor as your sales org
We install the operating discipline and orchestrate the partner motion across your organization. Your team performs the activities; we coach them weekly, handle the back-office work, and guarantee attribution is tracked every step of the way. Real humans, real technology, and a real system. Not a pure technology play.
The problem
You have partners. You have a partner team. What you do not have is a system. Account planning happens when someone remembers to do it. Goals get set and never tracked. Comms go out in bursts, then go quiet.
When leadership asks what partnerships is producing, the honest answer is a shrug and a story. So results swing from quarter to quarter, budget gets questioned, and a channel that should be one of your most predictable stays the least measured thing you own.
How we work with your team
For partnership teams that need to produce across every aspect of the organization, not only partner sales plays. We do not run the program in isolation. We orchestrate the activities, coach your team into performing them, and track the right metrics so partner pipeline becomes a measurable operating function.
Three things make this different from a PRM or a consulting engagement: account planning runs on your real overlap data, always-on comms are relevant and intentional 1:1 messages (not marketing blasts), and measurement ends in deal-level attribution.
We do not put every partner under management. We focus on the partners expected to produce real sales motions with you. No need to load your entire partner base into the program. We start where the pipeline actually is and expand from there.
Partner Recruiting
Recruit and activate ideal partners with precision.
Partner tiering & prioritization
Rank the partner base by overlap and revenue potential so effort goes where pipeline actually is.
Partner Success Plans
A joint plan per partner: goals, owners, milestones.
Goal & milestone tracking
Joint goals with owners and dates, tracked to completion.
Overlap-Based Account Planning
Map target accounts against partner overlap in Crossbeam to find where a partner already has the door open.
Always-on partner comms
The recurring 1:1 partner-manager-to-partner communications. Relationship-building, not blasts.
Field / rep enablement comms
Arm both sides' reps with the ready-to-send play: value story, offer, sequence.
Partner & MDF marketing coordination
Co-marketing coordinated and funded through MDF.
Partner meeting booking
Actually generating and booking the partner meetings.
Co-sell playbook build & deployment
Up to 3 playbooks built and put in the field.
Program measurement & QBRs
The number your CRO can forecast, reviewed on cadence.
Deal-level pipeline attribution
Deployment to activity to lead to opportunity to closed-won.
Real humans. Real technology Real attribution
This is not a pure technology play. We assign real people to your program so your team stays focused on high-value work instead of administrative tasks.
Coach / Advisor
A dedicated partner advisor coaches your team weekly and runs one-on-one sessions to keep activities on track, remove blockers, and build the operating habits that produce pipeline.
Co-Sell Alignment Specialists
Sales assistants who perform the back-office work: meeting prep, follow-up, account research, and playbook upkeep, so your reps stay focused on the most important activities.
Technology that fits your stack
We leverage our own technology or your existing stack, depending on the setup, to track and measure results every step of the way and guarantee attribution is in place.
Your AI team comes with it.
Eva and Alex are included in every Forecastable package, at no additional cost. Eva is your AI Partner Account Manager. She runs the day-to-day: commitments, owners, due dates, and follow-ups, so nothing agreed to in a partner conversation quietly dies.
Alex is your AI Chief Partnerships Officer. He reads the whole program, scores it against where it should be by now, and tells you what to do next, partner by partner. Nothing to add on and nothing extra to pay.
What the engagement looks like
Install
We stand up success plans, goals, and account planning on your live overlap data, and agree how partner pipeline gets tracked and attributed, in writing, up front.
Run
We orchestrate the motions week to week: your team performs the activities, our coach keeps them on cadence, co-sale specialists handle the back-office work, and your first playbooks go into the field.
Report
Leadership sees partner pipeline tracked against targets, the same way they see the direct motion. Not a story, a number.
Who this is for
Built for companies with existing partner programs that want to accelerate pipeline production and partner mind share, increase revenue, and improve market position systematically.
This is especially useful when the CFO or CRO has a hard time quantifying what partnerships is producing, or when discipline and accountability are missing and the program keeps depending on heroics. If you are ready to get partner pipeline moving in the right direction, this is the path.
Why us, and not the alternatives
vs. hiring more partner managers
You get the discipline of an experienced team orchestrating the motion and coaching your people, without the headcount and ramp.
vs. a PRM
A PRM gives your team another tool to run. We orchestrate the motions with your team, handle the back-office work, and produce the pipeline.
vs. keeping it in spreadsheets
The program stops depending on who remembered to update the sheet, and starts producing on a cadence with real humans and real attribution.
Pricing, in plain terms
Priced per partner, so it scales with your base. Volume pricing as it grows, billed quarterly or annually, but always beginning with a four- to six-month pilot depending on the scope of the program. Like our pipeline engagements, it can be funded through MDF and cost-shared with participating partners.
Where it goes next
As the program produces, many teams add Produce My Pipeline, putting our fee on the pipeline for specific plays. Accelerate installs the system; Produce My Pipeline puts our own money on the outcome. Most teams start here and grow into both.
- Staffing & Recruiting
We hire and ramp the people who make partner plays work
Forecastable partners with TalentFueled, our sister company, to handle staffing and recruiting for the Partnerships Org. We hire sales-minded talent and ramp them alongside the hiring manager to get them on the fastest path to production.
- Recruiting for partner managers, BDRs, and partner sales roles
- Focused on time to first pipeline, not just time to hire
- Structured ramp alongside the hiring manager
- Embedded in the same play discipline we deploy for customers
Frequently Asked Questions
Is this a PRM?
No. A PRM logs what already happened and hands your team another tool to run. We orchestrate the motions with your team: account planning, comms, meetings, and playbooks, with a dedicated coach and co-sale specialists handling the back-office work.
Do you replace our partner team?
No. We make them far more effective. We install the discipline, orchestrate the activities, and coach your team so they spend time on the relationships and decisions that need a human, not on administrative tasks.
What if we already have Crossbeam?
Perfect. That is the fuel. Crossbeam shows you the overlap; we turn it into worked account plans, booked meetings, and deployed plays. We make your Crossbeam investment pay off.
Is there a cap on how many partners you'll cover?
No. Pricing is per partner, so the program scales with your base, with volume pricing as it grows.
Stop running your partner program on heroics. Let's make it a system
Book a working session and we will show you how we would orchestrate your program: recruiting, account plans, goals, comms, and the first co-sell plays we would put in the field.