- Partner sales plays, built and run for you
We build the play, run it, and prove the pipeline. You pay on results.
Your partners are already inside the accounts you are chasing. We identify the priority, select the right partners, build the sales-ready play, manage the deployment, and attribute what it produces. You get pipeline you can forecast, and pay upfront, per qualified opportunity, or for booked revenue.
From workshop to managed field deployment in less than 30 days.
The problem
You need more pipeline, and it is sitting right in front of you. Your partners already sell into the exact accounts on your target list. They have the relationship, the trust, and in many cases an open deal you could ride.
But the overlap data just sits there. Somebody has to decide which door to open, build the offer, get it into the field through the partner, and prove it worked. Nobody owns that, so the pipeline your partners could produce never shows up in your forecast.
What you get
Pipeline you can forecast
Partner pipeline opportunities produced by plays, not hopeful influence.
Deal-by-deal attribution
Every opportunity traced from first touch to closed-won, wired into your CRM.
Pricing that matches your risk appetite
Pay upfront, per qualified opportunity, or for booked revenue.
No new headcount, no new tool
We build it, we run it, your partners send from their own inbox.
How a play becomes in-quarter pipeline
Priority Discovery, Partner Selection, Playbook Workshop, Sales-Ready Play, Managed Deployment, In-Quarter Pipeline.
Define where you want to win
We start from your priority: net-new acquisition, expansion, retention, cross-sell, competitive rip and replace, or strategic market entry.
Identify the right partners
Not just account overlap. The partners whose relationships, capabilities, credibility, and access give the play its best chance of winning.
Run the partner playbook workshop
One focused working session to define the audience, triggers, pains, personas, partner roles, value story, offer, execution requirements, and attribution criteria.
Attribute what it produces
We track the play through your stack or ours: deployment to activity to lead to opportunity to closed-won.
Build and deploy the sales-ready play
Within a few business days we turn the workshop into a sales-ready play, then manage the deployment: messaging, partner and seller enablement, outreach, and monitoring.
You pay on results
Upfront, per qualified opportunity, or for booked revenue. Your call.
We produce it for you and with you
Sometimes we operate completely independently. Sometimes we orchestrate your use of the plays and you run them. Sometimes it is a joint effort. We use whichever method is more appropriate for the given scenario or play. Either way it produces.
Your AI team comes with it.
Every Forecastable package includes Eva and Alex, your AI partnerships team, at no additional cost. Eva runs the day-to-day: she tracks commitments from partner conversations, validates partner-sourced leads, and keeps attribution intact from lead to opportunity.
Alex reads the whole program and tells you what to do next, with the evidence attached. Nothing to add on and nothing extra to pay.
The plays we run
Three of the plays we run most often.
Break into named accounts
Warm-partner entry into the dream accounts cold outreach cannot crack.
Produce pipeline across a large ecosystem
Many partners, many plays, one attributed number.
Turn an acquisition into revenue
Internal cross-sell plays across two merged books in the first 100 days.
Not everyone qualifies
Most vendors who promise outcomes quietly take every account and hope. We do the opposite. We underwrite every engagement to determine whether a play can actually produce pipeline. If we believe it will, we put skin in the game with outcome-based pricing. If we cannot see a clear path to production, we say so up front and price it accordingly.
Why us, and not the alternatives
vs. hiring another rep
As long as our cost to produce beats the cost of a rep, you are ahead. And you can put us on the outcome instead of a salary.
vs. a PRM
A PRM logs what already happened. We produce and attribute new pipeline. Different job.
vs. your overlap data alone
Crossbeam shows you the overlap. We turn it into plays that run and produce. We make that investment pay off.
vs. doing it yourself
The plays, the value stories, and the attribution are what take the time and the expertise. We bring all three, already built.
Pricing, in plain terms
You choose how much risk we carry. The more we carry, the more it costs, because we are carrying it.
Pay Upfront
A fixed fee upfront for the lowest total price. You own the risk.
Pay Per Qualified Opportunity
Outcome-based pricing tied to each qualified opportunity the play produces.
Pay For Booked Revenue
Outcome-based pricing tied to the booked revenue the play produces. Underwriting required.
Engagements are often funded through market development funds (MDF), and customers can split the investment with participating partners, reducing the direct cost to each organization. Final pricing depends on the play, the partners, deployment requirements, attribution readiness, and the level of risk we assume.
Frequently Asked Questions
What does outcome-based pricing mean?
Our compensation is tied to specific results, qualified opportunities or booked revenue produced by the play, rather than to activity or time.
Does pay on results mean you only take easy accounts?
No. It means we underwrite. We put skin in the game on motions we would bet on: a real sponsor, warm partner relationships, a play that already wins in market, and execution we can attribute. If it does not clear, we tell you and price it upfront instead of pretending.
Can a play produce pipeline in the current quarter?
That is the design. We turn one focused playbook workshop into a sales-ready play deployed to the field in two to four weeks.
How do you attribute a deal to a play?
We track the play through the tools where the work happens: email, calendar, calls, and your CRM, in your stack or ours, from deployment to activity, lead, opportunity, and closed-won revenue. You see the chain, not a dashboard claim.
Can MDF fund the engagement, and can partners share the cost?
Yes to both. Engagements are often funded through MDF, and participating partners can split the investment with you, reducing the direct cost to each organization.
Do our partners have to change tools?
No. We hand your partner a ready-to-send play they can forward from their own inbox. When they are ready, they can opt in to let us run the sends for them.
Turn your next partner workshop into
in-quarter pipeline
Book a working session and we will identify where you want to win, which partners can improve your chances, and what it will take to deploy the play in less than 30 days. If we believe it will produce, we will put skin in the game.
- Workshop to managed field deployment in less than 30 days.