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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partnerships leader and an RevOps analyst ranking partners on a wall monitor showing a scored partner prioritization framework with tier bands, a printed partner roster with weighted scores on the table, deep navy and warm amber palette

Partner Prioritization Framework: Ranking Partners

What is a partner prioritization framework? Short answer: A partner prioritization framework is the scoring model a program uses to decide which partners deserve its finite time, money, and co-sell attention. It replaces gut feel and loudest-voice-wins with a repeatable rank, so the team invests where return is most likely instead of spreading effort evenly […]

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A head of partnerships presenting a partner program business case to a CFO on a wall monitor showing a payback timeline and cost-per-deal chart, a printed one-page investment summary on the table between them, deep navy and warm amber palette

Partner Program Business Case: Winning Budget

What is a partner program business case? Short answer: A partner program business case is the written argument that justifies investing in partnerships, built in the language a CFO actually uses. It lays out the cost, the expected return, the payback timeline, and the risks, so the program competes for budget against every other use […]

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A partner program design consultant facilitating a working session with a client partnerships team on a wall monitor showing a program blueprint and milestone plan, a printed engagement scope on the table, deep navy and warm amber palette

Partner Program Design Consulting: What to Expect

What is partner program design consulting? Short answer: Partner program design consulting is outside expertise hired to architect or rebuild a partner program, covering partner types, tiers, incentives, enablement, and metrics. It compresses the learning curve a team would otherwise pay for in wasted quarters, and it brings patterns from many programs to a company […]

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Two partnerships leaders designing a partner program on a wall whiteboard showing tiers, partner types, and an incentive structure, a printed program blueprint and sticky notes on the table, deep navy and warm amber palette

Partner Program Design: From Blank Page to Motion

What is partner program design? Short answer: Partner program design is the set of architecture decisions, which partner types, what tiers, which incentives, what enablement, and which metrics, made before a program recruits a single partner. It defines how the program will actually operate, so the team builds on a deliberate structure instead of improvising […]

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A CRO and head of partnerships setting partner program strategy on a wall monitor showing a target-segment map and a partner-sourced revenue goal, a printed one-page strategy on the table between them, deep navy and warm amber palette

Partner Program Strategy: Choosing Where to Win

What is a partner program strategy? Short answer: A partner program strategy is the set of choices about where partnerships will compete, which partners, which segments, which outcomes, and why those bets will produce return. It is the program’s theory of the case, and it exists to focus a finite team on the few moves […]

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A partnerships operations lead walking a colleague through a partner program structure on a wall monitor showing tier bands, entry criteria, and benefit columns, a printed tier rulebook on the table, deep navy and warm amber palette

Partner Program Structure: Tiers, Roles, Rules

What is partner program structure? Short answer: Partner program structure is the framework of tiers, entry criteria, benefits, and rules that governs how partners engage with a company. It defines what a partner has to do to reach each level and what they receive there, so engagement runs on published rules instead of one-off negotiations […]

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A partner manager and a sales leader running partner qualification on a wall monitor showing a scorecard with fit criteria and a go/no-go decision, a printed partner application on the table between them, deep navy and warm amber palette

Partner Qualification: Vetting Who to Sign

What is partner qualification? Short answer: Partner qualification is the structured process of deciding which prospective partners are worth signing before they enter the program. It applies consistent criteria to every candidate, fit, intent, and capacity, so the roster fills with partners likely to produce rather than with whoever was willing to sign a logo […]

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A partnerships leader and a finance analyst reviewing partner ROI on a wall monitor showing a return calculation with sourced and influenced revenue separated, a printed cost-and-return summary on the table, deep navy and warm amber palette

Partner ROI: Measuring Return on Partnerships

What is partner ROI? Short answer: Partner ROI is the return a partner program produces measured against everything it costs to run. It compares the revenue and pipeline partnerships generates to the fully loaded investment, people, tooling, and incentives, so the program can be judged as a financial decision rather than on activity or partner […]

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A partner manager and an account executive walking through a partner sales motion on a wall monitor showing a stage-by-stage co-sell flow with handoff points, a printed deal plan on the table between them, deep navy and warm amber palette

Partner Sales Motion: How Deals Get Done

What is a partner sales motion? Short answer: A partner sales motion is the repeatable, defined way a company works and closes deals that involve a partner, from the first joint signal through to the close and the credit. It specifies who does what at each stage, so partner deals run on a known process […]

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Two business professionals in navy suits review data charts on a large wall display while the woman points to a graph in a bright office setting.

Partner Sales Operations: The Engine of Co-Sell

What is partner sales operations? Short answer: Partner sales operations is the systems, data, and process layer that makes a partner program actually run, deal registration, attribution, pipeline reporting, and the workflows that connect partners to the company’s sales process. It is the operational engine beneath co-sell, turning partnership strategy into a machine that records, […]

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A partnerships leader and a finance partner designing a channel partner incentive program on a wall monitor showing margin tiers, deal registration uplift, and rebates, deep navy and warm amber palette

Channel Partner Incentive Program: How to Design One

What a channel partner incentive program is Short answer: A channel partner incentive program is the structured set of rewards, margins, rebates, and funds you use to motivate partners to source, register, and close deals. It matters because partners direct their effort toward whatever you actually pay for, so a poorly designed incentive quietly buys […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.