Skip to main content

Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
Globel Img — It’s All AboutThe Team
Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
Uniq Img — It’s All AboutThe Team
Interpise Img — It’s All AboutThe Team
Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
1Co Marketing Img — It’s All AboutThe Team

Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

Read Article

Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partner operations lead and a partner manager standing at a wall monitor reviewing a partner-email cadence board showing last-touch dates per partner, with a printed follow-through scorecard on the table between them, deep navy and warm amber palette

Partner Email Tracking: Accountability That Holds

What is partner email tracking accountability? Short answer: Partner email tracking accountability is the operating discipline of logging every partner-facing email against a named owner and a cadence target, so follow-through becomes measurable instead of assumed. It turns the partner inbox from a private black box into a forecastable signal a partner operations leader can […]

Read Article
A partner enablement manager and a partner-side seller seated at a desk walking through a printed partner enablement template with a first-deal checklist and a pitch one-pager visible on the table, deep navy and warm amber palette

Partner Enablement Template: What to Put In It

What is a partner enablement template? Short answer: A partner enablement template is a reusable document structure that takes a newly-signed partner from kickoff to a first sourced deal, with named sections for the pitch, the ideal customer, the deal mechanics, and the support path. It replaces the bespoke onboarding deck that every partner manager […]

Read Article
A partnerships leader and a finance partner at a conference table reviewing a printed partner event ROI scorecard with sourced and influenced pipeline figures by stage on a laptop screen between them, deep navy and warm amber palette

Partner Event ROI: How to Measure It Properly

What is partner event ROI? Short answer: Partner event ROI is the ratio of sourced and influenced pipeline (and eventually closed revenue) to the fully loaded cost of a partner-involved event, measured against a target set before the event runs. It is a forecasting question, not a recap, and it depends entirely on whether the […]

Read Article
A partnerships leader and a partner marketing manager at a whiteboard mapping a quarter of partner events against a target account list, with a printed event calendar and a pipeline target sheet on the table, deep navy and warm amber palette

Partner Event Strategy: A Pipeline-First Playbook

What is a partner event strategy? Short answer: A partner event strategy is the plan for which partner-involved events to run across a quarter or year, why each one exists, and how each ties to a named pipeline goal and a target account list. It treats events as a sequenced portfolio with a purpose per […]

Read Article
A partner field marketing manager and a regional AE reviewing a printed field-event run-of-show and a target account list at a desk, with a registration overlay on the laptop screen between them, deep navy and warm amber palette

Partner Field Marketing: A Pipeline Operating Model

What is partner field marketing? Short answer: Partner field marketing is the regional, in-person and account-targeted marketing motion that two companies run together to build pipeline in a defined territory, against a named target account list and a closed-loop report. It covers dinners, workshops, roadshows, and joint local campaigns, and it is measured as a […]

Read Article
A partnerships leader and a RevOps analyst at a desk reviewing a printed partner ICP scorecard ranking candidate partners by overlap and segment fit, with an account-overlap view on the laptop screen between them, deep navy and warm amber palette

Partner ICP: Define the Partners Worth Recruiting

What is a partner ICP? Short answer: A partner ICP is the ideal partner profile (IPP), the written, scored definition of the partners worth recruiting based on the accounts they touch, the segment they serve, and their capacity to sell. It is the partner-side equivalent of a sales ideal customer profile, and it exists to […]

Read Article
A partnerships leader and a sales operations analyst at a wall monitor walking a CRO through a partner influenced pipeline report split into sourced and influenced columns by stage, with a printed attribution definition on the table, deep navy and warm amber palette

Partner-Influenced Pipeline: Define and Report It

What is partner-influenced pipeline? Short answer: Partner influenced pipeline is the set of open opportunities a partner touched or advanced without originating, measured against a signed definition agreed by partnerships, sales, and finance. It sits alongside partner sourced pipeline, which a partner originated, and the two together describe the partner motion’s contribution to the funnel. […]

Read Article
A partnerships leader and a CFO at a conference table reviewing a printed partner influenced revenue report showing closed-won deals with a partner touch by quarter on a laptop screen between them, deep navy and warm amber palette

Partner-Influenced Revenue: How to Measure It

What is partner-influenced revenue? Short answer: Partner influenced revenue is closed-won revenue from deals a partner touched or advanced without originating, measured against a signed attribution definition. It is the revenue-stage counterpart of partner influenced pipeline, and it answers the question a CFO actually asks: how much of what we closed had a partner’s fingerprints […]

Read Article
A partner manager at a desk running a co-sell deal review with a partner-side seller over video, a printed account list and a weekly cadence checklist visible beside the laptop, deep navy and warm amber palette

Partner Manager Day-to-Day: The Real Job

What does a partner manager do day-to-day? Short answer: A partner manager’s day is built around advancing partner-sourced and partner-influenced deals, running a touch cadence across a tiered book of partners, and unblocking the co-sell motions already in flight. It is a sales-adjacent operating job, not a relationship-management job, and the calendar of a good […]

Read Article
A partnerships leader and a finance partner at a conference table reviewing a printed partner margin structure table showing base discount, deal-registration uplift, and performance tiers, with a calculator and a tier ladder visible, deep navy and warm amber palette

Partner Margin Structure: Reseller Economics

What is a partner margin structure? Short answer: A partner margin structure is the set of discounts, uplifts, and tiers that determine how much a reseller or channel partner earns on a deal, and what behavior earns more. It is the economic engine of a resell program, and it is designed to pay the most […]

Read Article
1 37 38 39 40 41 60
A channel partner manager running a quarterly business review with a partner, walking through a tiered scorecard of sourced pipeline on a monitor, deep navy and warm amber palette

Channel Partner Management Best Practices

What channel partner management is Short answer: Channel partner management is the ongoing work of recruiting, enabling, and holding partners accountable so they produce revenue, not just goodwill. It matters because most programs manage partners by relationship warmth and then wonder why the pipeline is flat. The best practices below all share one idea: run […]

Read Article
1 37 38 39 40 41 595

Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

End Your

Co-Selling Struggles

Let's Talk
Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.