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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partnerships leader and a sales director running a partner vetting review across a conference table, scoring a candidate partner against a printed fit scorecard with a wall monitor showing the criteria, deep navy and warm amber palette

Partner Vetting: Choosing Partners Worth the Bet

What is partner vetting? Short answer: Partner vetting is the structured evaluation a program runs before signing a partner, judging whether the partner has the fit, the intent, and the capacity to actually produce, rather than signing anyone willing to sign. It is the gate that decides which relationships get the program’s finite time and […]

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A partner sales exec walking a CRO through a partner-sourced pipeline forecast on a wall monitor while two account executives look on, printed account list on the table, deep navy and warm amber palette

Partner Sales Exec: What the Role Actually Owns

What is a partner sales exec? Short answer: A partner sales exec is a quota-carrying seller whose pipeline comes through partners rather than direct outbound, responsible for sourcing, co-selling, and closing revenue that a partner relationship makes possible. They live between the partner team and the sales floor, which is exactly why the role is […]

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A partnerships consultancy advisor walking a founder and a head of partnerships through a partner program build plan on a whiteboard, printed program roadmap on the table, deep navy and warm amber palette

Partnerships Consultancy: When to Hire One

What is a partnerships consultancy? Short answer: A partnerships consultancy is an outside firm that designs, builds, or fixes a company’s partner program, bringing the operating expertise a team does not have in-house yet. They work across recruitment, enablement, co-sell, and measurement, which means the good ones leave behind a working motion rather than a […]

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A head of partnerships mapping a partnerships team structure on a whiteboard with role boxes and reporting lines while two team leads discuss coverage, printed org chart on the table, deep navy and warm amber palette

Partnerships Team Structure: How to Build It

What is partnerships team structure? Short answer: Partnerships team structure is how you organize the roles, ownership, and reporting lines of a partner program so the work of recruiting, activating, co-selling, and measuring partners has a clear owner at every step. It is the difference between a program where revenue is someone’s job and one […]

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A partner manager running a quarterly partner enablement session keeping a vendor top of mind for a room of partner reps, a printed deal-play card on the table, deep navy and warm amber palette

Perpetual Mindshare Partnerships: How to Earn It

What are perpetual mindshare partnerships? Short answer: Perpetual mindshare partnerships are the ones where a partner reaches for your product by default, recommending it without being prompted because you stay continuously present and useful to their sellers. It is earned through a steady rhythm of value rather than a launch event, which is why most […]

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Two growth leaders comparing a product-led growth funnel and an ecosystem-led growth account map on adjacent monitors, a printed motion comparison on the table between them, deep navy and warm amber palette

PLG vs ELG: How the Two Growth Motions Differ

What is PLG, and what is ELG? Short answer: PLG vs ELG is the comparison between product-led growth, where the product itself acquires and expands users through self-serve usage, and ecosystem-led growth, where partners and shared customers drive acquisition through trust and overlap. They are often framed as rival strategies, but in practice they answer […]

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A partnerships leader walking a CRO through a predictable partner pipeline forecast on a wall monitor with stage-by-stage conversion rates, a printed partner pipeline review on the table, deep navy and warm amber palette

Predictable Partner Pipeline: How to Build One

What is a predictable partner pipeline? Short answer: A predictable partner pipeline is partner-sourced and partner-influenced opportunity that you can forecast with the same confidence as direct pipeline, because it flows from a repeatable motion rather than a lucky quarter. It depends on consistent partner inputs and clean stage data, which is exactly why most […]

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A partner manager and an account executive on a co-sell prep call asking a partner rep about a shared prospect, a printed account brief with question prompts on the desk, deep navy and warm amber palette

Questions to Ask Partner About Prospect Deals

What are the questions to ask partner about prospect? Short answer: The questions to ask partner about prospect deals are the structured set that surfaces what the partner actually knows, the relationship, the buying context, the politics, before you walk into a deal blind. They convert a warm introduction into usable intelligence, which is why […]

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A partnerships leader reviewing a shortlist of target partner firms with a colleague, a printed partner recruitment scorecard with fit criteria on the table, deep navy and warm amber palette

Recruiting Partner Program: How to Build One

What a recruiting partner program does Short answer: A recruiting partner program exists to identify, qualify, and sign the partners who will actually produce revenue, not just the ones willing to sign. It is the front of the partner lifecycle, and done well it sets up activation, which is why a program that recruits for […]

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A sales manager coaching an account executive on working a partner-sourced deal during a pipeline review, a printed partner deal play card on the desk between them, deep navy and warm amber palette

Sales Rep Partner Adoption: How to Drive It

What is sales rep partner adoption? Short answer: Sales rep partner adoption is the degree to which your direct sellers actually use partners in their deals, registering them, co-selling, and following partner leads, rather than ignoring the program. It is where most partner strategies quietly die, because a program can sign great partners and build […]

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A vendor partner manager and a distributor sales lead resolving a channel conflict across a conference table with a deal registration list and rules of engagement printed between them, deep navy and warm amber palette

Channel Conflict: What Causes It and How to Fix It

What channel conflict is Short answer: Channel conflict is what happens when your direct sales team and your partners, or two of your partners, compete for the same customer or the same deal. It matters because the damage is rarely the one lost deal, it is the trust you lose with the partner who watched […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.