Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Alex Buckles
Designing a Partner Organization: 8 Weeks to a Board-Ready Plan
Most companies hire first and plan later. Here is how to design a partner organization the other way around, from partner data to a board-ready plan in about eight weeks, with sales-minded roles and AI before headcount.
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Alex Buckles
Why Your SDRs Calling Isn’t Partner-Sourced
When your SDRs call into a partner’s accounts, the pipeline is yours, not the partner’s. Here is what partner-sourced means, why partners rarely make the calls, and why a neutral third party calling in the partner’s name keeps credit clean.
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Alex Buckles
Co-Selling Enterprise Deals Across Different CRMs
Enterprise co-sell deals can involve three or four companies, each with its own CRM and forecast. Here is how one joint mutual action plan, one buying committee map and authorized access keep the deal on track.
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Alex Buckles
How to Run Account Mapping Sessions That Actually Happen
Most partner programs say they run account mapping sessions. Few hold them on a steady rhythm. Here is how to set the cadence and triggers, build agendas from overlap data with AI, and track every commitment.
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Alex Buckles
Partner Success Plans and Relationship Maps: The Accountability Layer Partner Programs Are Missing
A partner success plan is a mutual action plan for one partner, with goals, milestones, tasks, owners and dates. Paired with a relationship map, it is the accountability layer that lets you forecast partner pipeline.
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Alex Buckles
Your PRM Logs Deals. Who Makes Them Happen?
A PRM records partner activity, from deal registrations to MDF claims. It doesn’t create pipeline. Here is what PRMs do well, why partners don’t live in portals, and how to produce partner pipeline with or without a PRM.
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Alex Buckles
Co-Sell Automation Is Only the Start: Why Overlap Alerts Alone Underuse Your Partner Data
Co-sell automation covers overlap alerts, intro requests, nudges and attribution. It is only the start. But acting only on alerts underuses your partner data. Here is how Crossbeam’s MCP and AI agents turn overlaps into actions.
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Alex Buckles
Running GTM Motions as Your Partner: Controlled Surround Sound
Controlled surround sound means a target account hears your story from you and from the partners it trusts, in a planned order. Here is how to run GTM motions as you, as the partner, or both, and keep the pipeline partner-sourced.
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Alex Buckles
How Your Partners Can Fund Your Partner Program (It Could Cost You $0)
Your partners can fund your partner program through MDF, direct co-investment and a cost split across every partner that benefits. Here is how a partner program can cost you $0, and what partners need before they say yes.
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Partnership Pipeline Forecasting: Make Partners Predictable
Short answer: Partnership pipeline forecasting means predicting how many sales-qualified opportunities (SQOs) each partner will bring next month and next quarter, and how much revenue they’ll turn into. Most partnerships leaders can’t do that today. So they aren’t in control of their own number. The fix isn’t a better spreadsheet. It’s running partner GTM motions […]
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