Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Partnership Pipeline Forecasting: Make Partners Predictable
Short answer: Partnership pipeline forecasting means predicting how many sales-qualified opportunities (SQOs) each partner will bring next month and next quarter, and how much revenue they’ll turn into. Most partnerships leaders can’t do that today. So they aren’t in control of their own number. The fix isn’t a better spreadsheet. It’s running partner GTM motions […]
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
B2B Go to Market Strategy: How to Build One
Short answer Short answer: A B2B go to market strategy is the sequenced set of decisions a company makes to bring a product to business buyers and win them profitably, built in a specific order so each choice constrains the next. It is a build, not a document, and the teams that treat it as […]
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Cost Per Lead Formula: What It Is and How to Use It
Short answer Short answer: The cost per lead formula divides your total spend on a channel or campaign by the number of leads it produced, giving the average price you paid per lead. It looks trivial, and that is exactly where teams get misled, because the blended average hides the channel that is quietly carrying […]
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Go to Market Strategy for B2B SaaS: A Field Guide
Short answer Short answer: A go to market strategy for B2B SaaS is the plan for how a subscription software company acquires, converts, and expands customers, built around the fact that the first sale is only the start of the revenue. It differs from generic B2B go-to-market because the economics reward retention and expansion as […]
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Outbound Sales Metrics: The Few That Predict Revenue
Short answer Short answer: Outbound sales metrics are the measures that track how an outbound team performs, from activity counts like calls and emails sent through to outcomes like reply rate, meetings booked, and cost per qualified meeting. Most of them measure effort, and the few that matter measure whether that effort turns into pipeline […]
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Outsourced SDR Services: A Buyer’s Guide for 2026
Short answer Short answer: Outsourced SDR services are third-party firms that run sales development on your behalf, supplying the people, tooling, and process to book meetings and hand qualified opportunities to your closers. They can genuinely accelerate a thin pipeline, and they can just as easily fill it with meetings that never convert, so the […]
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Pipeline Generation Strategy: Build a Repeatable Engine
Short answer Short answer: A pipeline generation strategy is the deliberate plan for how a revenue team creates new qualified pipeline on a repeatable basis, across the mix of channels it runs rather than through any single campaign. It is a portfolio decision, not a tactic, and the teams that treat it as a portfolio, […]
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Sales Funnel vs Pipeline: What Is the Difference
Short answer Short answer: Sales funnel vs pipeline is best understood as two models of the same revenue motion, where the funnel measures how a wide pool of interest narrows toward a buyer and the pipeline measures how a named deal moves toward a close. They are not rivals, and treating them as one thing […]
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Sales Pipeline KPIs: The Ones Your Board Should See
Short answer Short answer: Sales pipeline KPIs are the measured targets a revenue team commits to and tracks against to know whether the pipeline will deliver, from coverage and conversion to velocity and win rate. The difference between a KPI and a metric is accountability: a metric is a number you watch, and a KPI […]
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B2B Go-To-Market: The Anatomy of a Modern Motion
Short answer Short answer: B2B go-to-market is the complete motion a company uses to get a product in front of the right buyers and turn their interest into revenue, spanning who you target, how you position, which channels you use, and how you measure it. It is not a launch plan or a marketing campaign, […]
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Appointment Setting Services Through Your Partners: B2B Meetings That Count
Appointment setting run through your partners: real SDRs call as the partner, so meetings land with trust and count as partner-sourced.
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