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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
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Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partnerships leader walking two account executives through a co-sell playbook template on a wall monitor, a printed roles-and-ownership matrix on the table, deep navy and warm amber palette

Co-Sell Playbook Template: Sections That Matter

What is a co-sell playbook template? Short answer: A co-sell playbook template is a reusable document structure two companies fill in to run joint deals the same way every time. It standardizes the sections of a co-sell playbook, so the fifth partner playbook is a configuration exercise rather than a blank page. A template is […]

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A partnerships leader running a co-sell program review with two partner managers and a chief revenue officer, a program scorecard on the wall monitor, deep navy and warm amber palette

Co-Sell Programs: How They Actually Produce

What is a co-sell program? Short answer: Co-sell programs are the structured systems companies use to run joint selling across many partners at once. They are the layer above an individual co-sell motion, governing partner selection, the operating model, enablement, attribution, and review, so co-sell becomes a predictable revenue source rather than a set of […]

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A partnerships leader walking a chief financial officer through a co-sell reporting dashboard on a wall monitor showing sourced and influenced pipeline, deep navy and warm amber palette

Co-Sell Reporting: Metrics Finance Will Fund

What is co-sell reporting? Short answer: Co-sell reporting is the practice of measuring joint selling so finance can fund and forecast it. It captures what a co-sell motion sources, influences, and closes, in the same fields and with the same rigor as direct-sales reporting, so partner pipeline becomes a number a chief financial officer trusts. […]

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A revenue operations lead and a partner manager mapping a co-sell tool stack on a whiteboard with three labeled layers, a laptop showing an overlap account list nearby, deep navy and warm amber palette

Co-Sell Tools: The Three-Layer Stack

What are co-sell tools? Short answer: Co-sell tools are the software two companies use to find shared accounts, work joint deals, and report on the pipeline they build together. They span three distinct layers, ecosystem data, partner program operations, and marketplace co-sell operations, and most teams need a tool from more than one layer. The […]

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A partner manager and a partner marketing lead reviewing a joint plan on a wall monitor split between a campaign calendar and a deal-review agenda, deep navy and warm amber palette

Co-Sell vs Co-Marketing: Where They Differ

What is the difference between co-sell and co-marketing? Short answer: Co-sell vs co-marketing compares two partner motions that work at different stages of the same funnel. It is not a question of which to pick: co-marketing creates joint awareness and demand, co-sell works joint deals to a close, and a mature partnership runs both with […]

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A partner manager and an account executive at a desk comparing a joint partner deal plan with a customer expansion account plan on two monitors, deep navy and warm amber palette

Co-Sell vs Cross-Sell: A Clear Distinction

What is the difference between co-sell and cross-sell? Short answer: Co-sell vs cross-sell compares two revenue motions that sound alike and work nothing alike. It comes down to one distinction: co-sell is selling with a partner to win a deal, and cross-sell is selling more of your own products to a customer you already have. […]

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Two colleagues analyze data on dual computer monitors; the woman points toward the graphs on the left screen in a modern office.

AI-Native PRM: What It Is and Why It Beats Bolted-On AI

What is an AI-native PRM? Short answer: An ai-native prm is a partner relationship management platform built from the ground up around AI capabilities rather than bolted on later. It treats the data model, the user interface, and the workflow layer as AI-first surfaces from day one. That distinction matters because traditional PRMs were architected […]

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Alex Buckles in a sleeve-rolled-up dress shirt at a whiteboard sketching a partner-readiness score model with a CRO standing nearby, partner-portfolio chart visible, deep navy and amber palette.

Alex Buckles Partnerships POV: 5 Operating Rules

For broader industry context, see Partnership Leaders’ practitioner community. What Does Alex Buckles Think About Partnerships? Short answer: Alex Buckles’ partnerships work is grounded in one operating belief, partnerships is a measurable system, not a relationship motion. I run Forecastable, an independent third-party professional services firm that designs partner-led GTM systems for B2B SaaS companies, […]

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Partner manager at a laptop drafting a 1:1 bi-weekly partner check-in email with a tier-1 cadence calendar visible on a second monitor, deep navy and amber palette

Always-On Comms: The Partner Cadence That Keeps Mindshare

What are always-on comms? Short answer: Always-on comms is the structured, recurring cadence of brief, value-add 1:1 communications from a vendor’s partner team to named contacts at partner firms. They are not newsletters, not marketing blasts, and not pitch sequences. They run quietly in the background of a partnership and keep mindshare from decaying between […]

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Two partnerships leaders at a whiteboard mapping an AWS Marketplace co-sell motion, ACE opportunity card and private offer sheet pinned beside them, deep navy and amber palette

AWS Marketplace Co-Sell: The Motion Most ISVs Skip

What is AWS Marketplace co-sell? Short answer: AWS Marketplace co-sell is the sales motion where an ISV transacts a deal through AWS Marketplace while simultaneously working the opportunity with an AWS field seller through the ACE (AWS Customer Engagements) system. It pairs a private offer with a registered, accepted opportunity, so the AWS rep gets […]

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Three colleagues sit around a wooden table as a man explains a flowchart on a whiteboard labeled TIERS, Partner Types, and Deal Registration.

What Is a Partner Program? A Clear Definition

What is a partner program? Short answer: A partner program is the structured system a company uses to recruit, enable, and reward the partners who help it sell, deliver, or extend its product. It gives partners a defined way to work with you, from how they join and what they get, to how they register […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.