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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

Partnerships and revenue leaders reviewing an AWS Marketplace strategy whiteboard with listing model options and CPPO channel diagrams, deep navy and amber palette

AWS Marketplace Strategy: Billing Rail, Co-Sell, or Both?

What is AWS Marketplace strategy? Short answer: AWS Marketplace strategy is the set of strategic decisions an ISV makes about whether and how to use AWS Marketplace as part of their go-to-market motion. It covers strategic intent, listing model, pricing approach, channel design, and operational stack, and the answers shape everything from your pricing page […]

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A revenue leader and a partnerships leader at a conference-room whiteboard sketching a partner-program operating model with archetypes, attribution lanes, and a measurement scoreboard, partner-portfolio chart visible on the wall monitor, deep navy and amber palette.

Building a Partner Program: The 2026 Operating Blueprint

What is building a partner program? Short answer: Building a partner program is the end-to-end exercise of designing and launching a partner-led growth system from zero, with a defined thesis, archetypes, operating model, partner journey, and measurement scoreboard. It is a system-design effort, not a hiring decision. A working partner program has three properties. It […]

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Partnerships team and partner counterparts seated at a long table running a joint kickoff with a printed 8-week activation cadence visible, deep navy and amber palette

Co-Sell Activation: 8-Week Cadence That Builds Pipeline

What is co-sell activation? Short answer: Co-sell activation is the structured process of taking a partner from signed to actively producing co-sell pipeline. It is the difference between a paper partnership and a producing one, and it lives or dies on a recurring deal-review cadence run for the first six to eight weeks after signature. […]

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Co-sell advisor seated next to a partnerships leader at a whiteboard sketching a partner operating model with named roles, deep navy and amber palette

Co-Sell Advisor: When to Hire One and What They Actually Do

What is a co-sell advisor? Short answer: A co-sell advisor is an external advisor, fractional partnerships leader, or consultant on retainer who helps a partnerships org design and run its co-sell motion. They sit alongside the in-house team, diagnose what is actually broken, design the operating model, and coach the team through the first cycles […]

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Vendor partner manager and co-sell agency operator reviewing a shared pipeline dashboard with a printed scope-of-work document on the table, deep navy and amber palette

Co-Sell Agency: What to Outsource and What to Keep In-House

What is a co-sell agency? Short answer: A co-sell agency is an external firm that runs co-sell programs on behalf of a vendor. It is different from an advisor (who coaches) or a consultant (who designs). The agency executes the mechanics: account mapping, partner cadences, deal reviews, attribution reporting, and partner-program operations. The agency model […]

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Two B2B partnerships ops leaders comparing PRM platform feature matrices on twin laptops at a calm modern conference table with a printed vendor shortlist visible, deep navy and amber palette

Impartner Alternatives: A 2026 Buyer’s Comparison

What are the strongest Impartner alternatives in 2026? Short answer: Impartner alternatives worth a real evaluation in 2026 are Channelscaler (now Channelscaler), ZINFI, Introw, Magentrix, Kiflo, PartnerStack, Mindmatrix, and Euler. Each is the better answer for a specific buyer condition, not a generic replacement for one of the deepest enterprise PRMs in the category. Buyers […]

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Two B2B executives across a conference table reviewing a printed OEM contract draft alongside a reseller agreement, with discount tier annotations visible, deep navy and amber palette

OEM vs Reseller: A 2026 Comparison for Programs

What is the difference between OEM and reseller? Short answer: OEM vs reseller is the decision between embedding your product inside a partner’s offering (OEM) versus letting a partner sell your product as-is alongside theirs (reseller). The two motions look adjacent and produce opposite operating models. The economics, the legal posture, the support model, and […]

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Partner ops analyst and a sales operations leader at twin monitors reviewing a shared customer overlap report with named accounts and partner-warm tags highlighted, deep navy and amber palette

Overlap Data: What It Is and How to Use It in 2026

What is overlap data? Short answer: overlap data is the structured comparison of two partners’ account lists, typically customers, prospects, and open opportunities, that produces a list of shared accounts and the metadata attached to each. It is the input to account mapping motions, ecosystem-data platforms, and modern co-sell programs. In 2026, most partnerships teams […]

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Partner manager and an AE in a Monday deal review with a printed prioritized account list and CRM screen showing partner-warm tags, deep navy and amber palette

Partner Account Mapping: A 2026 Operating Guide

What is partner account mapping? Short answer: partner account mapping is the operating practice of comparing your account list to a partner’s account list, segmenting the results, prioritizing the segments by relationship depth and in-market signal, and routing the prioritized accounts into the seller’s weekly workflow. It is the operating motion that turns overlap data […]

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Partner manager walking a head of sales through a CRM-grade partner pipeline on a wall monitor with named deals visible at the stage level, deep navy and amber palette

Partner Manager Skills: A 2026 Operating Profile

What partner manager skills predict performance in 2026? Short answer: partner manager skills are the operational competencies a partner manager needs to produce partner-sourced and partner-influenced pipeline at scale, hunter orientation, pipeline discipline, partner-manager execution, internal selling, and ecosystem fluency. In 2026, these five competencies determine whether a partner manager produces deals or produces meetings, […]

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A partner marketing lead and a demand generation manager aligning a joint campaign plan on a monitor showing shared target accounts and a co-branded content calendar, deep navy and warm amber palette

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.