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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

Two sellers from different B2B companies presenting a joint value proposition to a customer in a calm modern conference room with a printed seller script visible on the table, deep navy and amber palette

Partner Messaging: A 2026 Framework for Co-Sell

What is partner messaging? Short answer: partner messaging is the joint narrative two partner companies use to position a combined offering to a shared customer, covering the joint value proposition, the buyer-fit segmentation, the proof points, and the specific scripts both sales teams use in the room. In 2026, it is the single most undervalued […]

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Partnerships leader and a CFO reviewing a printed partner tier ladder and margin protection table at a calm modern conference table with a discount tier spreadsheet visible on a tablet, deep navy and amber palette

Partner Pricing: A 2026 Buyer’s Guide for Programs

What is partner pricing? Short answer: partner pricing is the deliberate set of discount tiers, deal-registration rules, margin protection mechanisms, and incentive structures that govern what a partner pays, earns, and protects on every transaction. It is the operating economics of a partner program, not the headline discount alone. In 2026, programs that publish a […]

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Revenue leader and partnerships ops reviewing a target-partner list at a calm modern conference table, deep navy and amber palette, right third clean for headline overlay

Partner Sourcing: How to Find the Partners You Need

What is partner sourcing? Short answer: partner sourcing is the deliberate process of identifying, prioritizing, and engaging prospective partners against an ideal partner profile, run like account-based selling rather than inbound waiting. In 2026, the programs that recruit the partners they actually need do partner sourcing as a discipline; the ones that recruit whoever applies […]

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Senior sales leader coaching a frontline sales manager at a small whiteboard in a calm modern office, deep navy and amber palette, right third clean for headline overlay

Frontline Sales Manager Development: A Practical Guide

What is frontline sales manager development? Short answer: frontline sales manager development is the deliberate training, coaching, and operational system used to turn first-line sales managers into forecast-disciplined, deal-coaching leaders rather than senior reps with a bigger spreadsheet. In 2026, it is the highest-leverage investment any revenue org can make, and the most consistently underbuilt. […]

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Businesswoman in a navy suit writes on glass wall with interconnected circular diagrams in a modern office setting.

Ideal Partner Profile: How to Define and Use One

What is an ideal partner profile? Short answer: an ideal partner profile is the explicit definition of the partner type a program is built to recruit, activate, and scale, expressed as a small set of measurable traits rather than a logo wish-list. In 2026, the programs that produce partner-sourced pipeline have a written profile they […]

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Sales operations leader reviewing a clean forecast dashboard on a large monitor in a calm modern office, deep navy and amber palette, right third clean for headline overlay

How to Build a Predictable B2B Selling System

What is a predictable selling system? Short answer: a predictable selling system is the operating combination of forecast math, deal inspection, and partner attribution that lets a revenue org call its number with the same confidence every quarter. In 2026, it is what separates revenue orgs that get funded from revenue orgs that get scrutinized. […]

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Two partnerships leaders running a joint quarterly planning session at a calm modern conference table, deep navy and amber palette, right third clean for headline overlay

Partner Engagement Strategy: How to Build One That Sticks

What is a partner engagement strategy? Short answer: a partner engagement strategy is the operating plan for how a partnerships team allocates time, content, and investment across its partners to move them from signed to producing. In 2026, the strategies that work are cadence-driven and tier-aware; the ones that fail are campaign-driven and democratic. The […]

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Account executive and partner-side seller walking into a customer meeting together, calm modern office hallway, deep navy and amber palette, right third clean for headline overlay

Partner Sales Execution: From Plan to Closed Deals

What is partner sales execution? Short answer: partner sales execution is the deal-stage discipline that converts a partner plan into closed revenue, the joint pursuit work, deal-registration motion, and weekly forecast inspection that move named opportunities through stages. In 2026, it is the layer where most partner programs leak: the plan looks right and the […]

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Revenue leader presenting a partner-sourced revenue chart to a small executive audience, calm modern conference room, deep navy and amber palette, right third clean for headline overlay

Partner-Led Growth: What It Is and When It Works

What is partner-led growth? Short answer: partner-led growth is a go-to-market motion in which partners produce the majority of new pipeline and revenue, and the company’s direct sales motion is sized around amplifying partner deals rather than running its own primary funnel. In 2026, it is a real and powerful motion for a specific set […]

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Head of partnerships interviewing a candidate at a calm modern conference table, deep navy and amber palette, right third clean for headline overlay

Partner Manager Job Description: What to Include

What is a partner manager job description? Short answer: a partner manager job description is the hiring document that defines the role’s scope, owned outcomes, and operating cadence, written specifically enough to filter candidates accurately and pay the role correctly. In 2026, the JDs that produce strong hires are concrete (name the partner relationship and […]

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A partnerships leader and a finance partner reviewing a channel partner incentives payout structure on a printed sheet at a desk, a SPIFF amount and target-account list visible between them, deep navy and warm amber palette

Channel Partner Incentives: Design Them for Behavior

What channel partner incentives are Short answer: Channel partner incentives are the rewards you offer partners and their reps to change what they do, whether that is sourcing a lead, closing a deal, or investing in your product. They only work when the reward is tied to the exact behavior you want, because an incentive […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.