Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Channel Sales Incentive Programs: How to Design
What are channel sales incentive programs? Short answer: Channel sales incentive programs are the structured rewards a vendor uses to motivate partners and their reps to sell more, spanning rebates, SPIFFs, margin bonuses, tiers, and recognition. They exist because a partner rep chooses where to spend selling time, and incentives tilt that choice toward your […]
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How to Start a Partner Program: A Practical Guide
What is a partner program? Short answer: How to start a partner program comes down to four moves: pick the one partner type that fits your motion, define what a partner does and earns, recruit a small first cohort, and instrument the program so you can see what it produces. It is a deliberate build […]
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OEM Partnership: What It Is and How It Works
What is an OEM partnership? Short answer: An OEM partnership is an arrangement where one company embeds another company’s product or technology into its own offering and sells it under its own brand. The original manufacturer supplies the capability, and the partner ships it inside their product, so the end customer often never sees the […]
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Partner Pitch Deck: What to Include and Why
What is a partner pitch deck? Short answer: A partner pitch deck is the presentation you use to recruit a prospective partner, making the case for why they should invest their time and relationships in selling or building with you. It is a recruiting tool aimed at the partner as the buyer, not a product […]
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Partner Program Template: What to Include
What is a partner program template? Short answer: A partner program template is a reusable structure that lays out the core components of a partner program, the tiers, the benefits, the requirements, and the rules, so you can design a program without starting from a blank page. It captures the decisions every program has to […]
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Partner Incentive Programs: What Works in 2026
An incentive makes a partner want to act. A GTM motion gives them something to act on. Here’s how to design incentives that create pipeline.
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Scaling a Partner Program: What Actually Has to Change
What is scaling a partner program? Short answer: Scaling a partner program is the work of growing partner-sourced revenue faster than the headcount and effort you add to produce it, by turning a few repeatable wins into a system that does not depend on any single person. It is an operating problem, not a recruiting […]
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Tech Partners vs Business Partners: The Real Split
What is the tech partners vs business partners distinction? Short answer: Tech partners vs business partners is the difference between partners who create value through product integration and partners who create value through services, relationships, and reach. It separates the company whose software connects to yours from the firm that sells, implements, or advises customers […]
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Partner Spiffs: When Short-Term Incentives Work
What are partner spiffs? Short answer: Partner spiffs are short-term, targeted incentives that reward a partner’s individual reps for taking a specific action, registering a deal, closing a particular product, hitting a number by a deadline, on top of the standard margin or commission. They are a tactical nudge aimed at the people doing the […]
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Partner Tier Structure: Designing Tiers That Earn
What is a partner tier structure? Short answer: A partner tier structure is the system of ranked levels, often named something like registered, silver, gold, and elite, that sorts partners by their commitment and performance and ties each level to a defined set of requirements and benefits. It is the mechanism a program uses to […]
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