Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partner Vetting: Choosing Partners Worth the Bet
What is partner vetting? Short answer: Partner vetting is the structured evaluation a program runs before signing a partner, judging whether the partner has the fit, the intent, and the capacity to actually produce, rather than signing anyone willing to sign. It is the gate that decides which relationships get the program’s finite time and […]
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Recruiting Partner Program: How to Build One
What a recruiting partner program does Short answer: A recruiting partner program exists to identify, qualify, and sign the partners who will actually produce revenue, not just the ones willing to sign. It is the front of the partner lifecycle, and done well it sets up activation, which is why a program that recruits for […]
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Partner Pricing Tiers: How to Structure Them
What are partner pricing tiers? Short answer: Partner pricing tiers are the structured levels that define the margin, discount, and benefits a partner earns based on their commitment or performance, so a partner who produces more receives more. They are the economic engine of a partner program, the mechanism that rewards the partners who sell […]
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Partner Prioritization Framework: Ranking Partners
What is a partner prioritization framework? Short answer: A partner prioritization framework is the scoring model a program uses to decide which partners deserve its finite time, money, and co-sell attention. It replaces gut feel and loudest-voice-wins with a repeatable rank, so the team invests where return is most likely instead of spreading effort evenly […]
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Partner Program Design: From Blank Page to Motion
What is partner program design? Short answer: Partner program design is the set of architecture decisions, which partner types, what tiers, which incentives, what enablement, and which metrics, made before a program recruits a single partner. It defines how the program will actually operate, so the team builds on a deliberate structure instead of improvising […]
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Partner Program Strategy: Choosing Where to Win
What is a partner program strategy? Short answer: A partner program strategy is the set of choices about where partnerships will compete, which partners, which segments, which outcomes, and why those bets will produce return. It is the program’s theory of the case, and it exists to focus a finite team on the few moves […]
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Partner Program Structure: Tiers, Roles, Rules
What is partner program structure? Short answer: Partner program structure is the framework of tiers, entry criteria, benefits, and rules that governs how partners engage with a company. It defines what a partner has to do to reach each level and what they receive there, so engagement runs on published rules instead of one-off negotiations […]
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Partner Qualification: Vetting Who to Sign
What is partner qualification? Short answer: Partner qualification is the structured process of deciding which prospective partners are worth signing before they enter the program. It applies consistent criteria to every candidate, fit, intent, and capacity, so the roster fills with partners likely to produce rather than with whoever was willing to sign a logo […]
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Partner ICP: Define the Partners Worth Recruiting
What is a partner ICP? Short answer: A partner ICP is the ideal partner profile (IPP), the written, scored definition of the partners worth recruiting based on the accounts they touch, the segment they serve, and their capacity to sell. It is the partner-side equivalent of a sales ideal customer profile, and it exists to […]
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How to Recruit Partners in 2026: A Field Guide
What does recruiting a partner actually look like? Short answer: How to recruit partners is to define an ideal partner profile, source candidates against it, lead the first conversation with overlap data and a specific small joint motion rather than a brand pitch, and qualify against the joint number both sides could commit to. Recruiting […]
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