Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
OpenAI Partner Program: Tiers, Roles and How to Get OpenAI’s Attention
The OpenAI Partner Network explained: partner roles, Select, Advanced and Elite tiers, ChatGPT apps and how vendors earn a spot in co-sell.
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IBM Partner Plus: The IBM Partner Program’s Tracks, Tiers and How to Get IBM’s Attention
IBM Partner Plus explained: Build, Sell and Service tracks, Silver, Gold and Platinum tiers, partner benefits and how vendors get IBM’s attention.
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Gusto Partner Program: The Tracks, the Tiers and How Software Vendors Get Noticed
Gusto runs accountant, channel and developer partner tracks. Here’s how each one works and how vendors get noticed.
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ConnectWise Partner Program: MSP Tracks, Invent and How Vendors Get Noticed
ConnectWise runs a partner program for MSPs and Invent for software vendors. Here’s how each works and how vendors get noticed.
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Claude Partner Network: How Anthropic’s Partner Program Works and How to Get Noticed
Anthropic’s Claude Partner Network: Services Track tiers, the four certifications, partner benefits and what actually moves a firm up.
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Cisco 360 Partner Program: Designations, the Partner Value Index and How Vendors Get Noticed
Cisco 360 replaced Gold, Premier and Select in 2026. Here’s how designations and the Partner Value Index work.
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ADP Partner Program: Marketplace, Partner Types and How to Get ADP’s Attention
ADP’s partner programs explained: Marketplace criteria, Embedded Payroll, Accountant Connect revenue share and how HR vendors win shared clients.
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Adobe Partner Program: Levels, Fees and How to Get Adobe’s Attention
Adobe’s 2026 Digital Experience Partner Program: Solution and Technology tracks, level fees, co-sell incentives and how vendors get Adobe’s attention.
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Zoho Partner Program: The Paths, the Tiers and How Vendors Get Noticed
Zoho’s free partner program has six paths and three tiers scored on revenue. Here’s how vendors and consultants get noticed.
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Channel Partner Recruitment: A Practical Playbook
What is channel partner recruitment? Short answer: Channel partner recruitment is the process of finding, qualifying, and signing the partners who will actually sell, service, or implement your product. It is the front door of a partner program, and it decides more about the program’s results than any later stage, because you cannot enable or […]
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