Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Alex Buckles
Designing a Partner Organization: 8 Weeks to a Board-Ready Plan
Most companies hire first and plan later. Here is how to design a partner organization the other way around, from partner data to a board-ready plan in about eight weeks, with sales-minded roles and AI before headcount.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
VP of Partnerships: Role, Responsibilities, and Bar
What is a VP of partnerships? Short answer: A VP of partnerships is the executive who owns the partner channel as a revenue line, responsible for the strategy, the team, and the pipeline and revenue that partners source and influence. It is a revenue leadership role, not a relationship-management one, and the difference matters: a […]
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Partner Manager: What the Role Is and Does
What is a partner manager? Short answer: A partner manager is the person who owns a set of partner relationships and, more importantly, the pipeline and revenue those partners produce, responsible for recruiting, enabling, and co-selling with them. It is a quota-adjacent role, closer to sales than to account management, and the best partner managers […]
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Head of Partnerships Job Responsibilities Explained
What does a head of partnerships do? Short answer: The head of partnerships job responsibilities center on one outcome, partner-sourced and partner-influenced revenue, and everything else is in service of it. They own the program’s operating model, recruit and enable the right partners, run co-sell alongside direct sales, and report what the program produces in […]
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Partner Enablement: Why It Stalls Without a GTM Motion and Named Accounts
Certified partners with no accounts to work are idle partners. Tie enablement to one GTM motion and measure it on meetings and pipeline.
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What Does a Channel Manager Do? The Real Answer
What does a channel manager do? Short answer: What a channel manager does is own a set of partners as a revenue channel, so a channel manager recruits the right partners, enables them to sell, runs co-sell with direct AEs, and drives partner-sourced pipeline and revenue. They are a quota-carrying seller whose deals happen through […]
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Channel Sales Manager: What the Role Really Does
What is a channel sales manager? Short answer: A channel sales manager owns revenue produced through a set of partners, recruiting the right ones, enabling their sellers, and driving joint deals to close. It is a quota-carrying sales role where the sellers work at another company. The job is to make partners produce, not just […]
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Partner Enablement Manager: What the Role Does
What is a partner enablement manager? Short answer: A partner enablement manager owns the capability of a partner’s sellers, building the messaging, practice, and support that let those reps position and close your product. It is a role measured by what partner reps can do, not by how much content exists. The job is to […]
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Head of Partnerships Ecommerce Role Category Guide
What is the head of partnerships ecommerce role category? Short answer: The head of partnerships ecommerce role category is a growth and go-to-market function, sitting alongside marketing and commercial leadership rather than inside operations or merchandising. It owns the revenue a brand generates through other companies, including affiliate and influencer partners, marketplaces, technology integrations, and […]
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Head of Partnerships Job Description: A Template
What is a head of partnerships job description? Short answer: A head of partnerships job description is the document that scopes the role responsible for a company’s partner revenue program, covering the outcomes it owns, the partner motions it runs, and the number it is measured on. It is a hiring tool, so its job […]
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Head of Partnerships Responsibilities: The Full List
What are head of partnerships responsibilities? Short answer: Head of partnerships responsibilities are the duties of the person who owns the partner revenue program end to end, covering strategy, partner recruiting, onboarding and enablement, co-sell execution, internal alignment, and attribution. They add up to one accountability: turning a roster of partners into reported, defensible pipeline. […]
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