Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Post-Acquisition Cross-Sell: Live in the First 100 Days
The post-acquisition cross-sell window is short. Here is how to treat two sales teams and two partner ecosystems like co-sell partners, set credit rules, and get the first GTM motion live in weeks, inside 100 days.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Co-Sell Email Templates for Every Deal Stage
What are co-sell email templates? Short answer: Co-sell email templates are reusable copy patterns for the specific moments a joint selling motion repeats: the first partner reach-out, the deal-review request, the customer intro, the stall nudge. They give a partner manager a tested starting point so each send is fast to write and built to […]
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Co-Sell Alignment Specialist: What the Role Does
What is a co-sell alignment specialist? Short answer: A co-sell alignment specialist is the operator who keeps a vendor and its partners working the same accounts on the same cadence. They own the deal-review rhythm, the overlap data, and the attribution plumbing that turn a signed partner into a producing one. Most partnerships orgs do […]
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Co-Sell Best Practices: 9 That Actually Produce
What are co-sell best practices? Short answer: Co-sell best practices are the operating habits that consistently turn a signed partnership into joint pipeline. They are mechanics, not attitudes: a fixed deal-review cadence, clean overlap data, named roles, and attribution set before the first joint call. The phrase gets misused. Most lists of co-sell best practices […]
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Co-Sell Enablement: What to Ship and When
What is co-sell enablement? Short answer: Co-sell enablement is the asset and training layer that equips a partner’s sellers to carry a joint pitch into a customer conversation. It is the difference between a partner who can name your product and a partner-side AE who can actually position the joint solution in a live deal. […]
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Co-Sell in Financial Services: What Works
What is co-sell in financial services? Short answer: Co-sell in financial services is the joint selling motion run into banks, insurers, and asset managers, where vendor risk reviews, procurement gates, and regulatory constraints shape every step. It works the same way co-sell works anywhere, but it has to clear a buyer environment that other sectors […]
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Co-Sell KPIs: The Scorecard That Defends Budget
What are co-sell KPIs? Short answer: Co-sell KPIs are the small set of headline numbers a partnerships leader commits to and is reviewed against: producing-partner rate, partner-sourced pipeline, partner-influenced revenue, and joint-deal cycle time. They are the scorecard, not the instrument panel, and they exist to answer one question from finance: is co-sell worth the […]
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Co-Sell Metrics: Leading and Lagging Signals
What are co-sell metrics? Short answer: Co-sell metrics are the full set of measurements that show whether a joint selling motion is healthy, spanning leading signals that predict outcomes and lagging signals that confirm them. They are the instrument panel for a co-sell program, the layer beneath the headline scorecard. Co-sell metrics and co-sell KPIs […]
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Co-Sell Motion: The Five-Part Operating Model
What is a co-sell motion? Short answer: A co-sell motion is the repeatable operating model two companies use to find, work, and win deals together. It is the structured how of selling with a partner, distinct from the relationship that makes a partnership exist, and it is what turns a signed agreement into shared revenue. […]
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Co-Sell Plan Template: A Field-Ready Structure
What is a co-sell plan template? Short answer: A co-sell plan template is a reusable structure two companies fill in to define how they will find, work, and win deals together. It replaces the vague intent of a signed partnership with named accounts, named owners, and a cadence, so the partnership has an operating plan […]
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Co-Sell Platform: What It Is and How to Choose
What is a co-sell platform? Short answer: A co-sell platform is the software two companies use to find shared accounts, register joint opportunities, and track the pipeline they build together. It connects two CRMs so that overlap, deal status, and attribution are visible to both sides without anyone exporting a spreadsheet. The phrase covers more […]
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