Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Channel Partner Agreement Template: What to Include
Short answer Short answer: A channel partner agreement template is a reusable contract that defines the terms of the relationship between a vendor and a channel partner, covering scope, economics, deal registration, rules of engagement, obligations, and termination. A good template gets you consistency and speed, but the sections that actually decide whether the partnership […]
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Design Partner Program: What It Is and How to Run
What is a design partner program? Short answer: A design partner program is a structured arrangement where a company recruits a small set of early customers to help shape a product in exchange for early access, influence over the roadmap, and favorable terms. It is how a product gets built with real users instead of […]
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Design Partner: What It Is and How It Works
What is a design partner? Short answer: A design partner is an early customer who agrees to co-build a product with you, giving deep, repeated feedback in exchange for early access and real influence over what gets built. It is not a beta tester and not a logo for a slide, it is a working […]
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Partner Tiers: How to Build a Ladder That Produces
What are partner tiers? Short answer: Partner tiers are the named levels in a partner program, such as registered, silver, gold, and platinum, that sort partners by how much they produce and reward each level with progressively better benefits. They are meant to be a production ladder, a way to give your best partners more […]
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Partner Operations: What It Is and Why It Matters
What is partner operations? Short answer: Partner operations is the discipline that keeps a partner program running and measurable, the systems, processes, and data work that handle partner onboarding, deal registration, tiering, reporting, and the connection between partner activity and CRM revenue. It is the back office of partnerships, the equivalent of what sales operations […]
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B2B Partnerships Guide: How to Build a Program
What are B2B partnerships? Short answer: B2B partnerships are formal relationships between two businesses that agree to work together to reach customers and produce revenue, spanning referral, reseller, technology, and strategic alliances. They are a go-to-market channel, not a networking exercise, and the ones that work are built backward from the revenue you want partners […]
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OEM Alliance Partners: How the Model Actually Works
What are OEM alliance partners? Short answer: OEM alliance partners are two companies where one embeds the other’s product inside its own offering and resells it under its own brand, with the underlying vendor paid through a license or revenue share. They are the deepest form of technology partnership because the embedded product becomes part […]
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OEM Partner: What It Means and How the Model Works
What is an OEM partner? Short answer: An oem partner is a company that embeds another company’s product into its own offering and sells the combined result under its own brand. It buys or licenses your technology, wraps it inside a product it already sells, and the end customer often never sees your name. OEM […]
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Partner Engagement: What It Is and How to Build It
What is partner engagement? Short answer: Partner engagement is the degree to which a partner is actively working deals, sharing accounts, and taking joint actions with you, not just present on your roster. It is the difference between a partner who logs into your portal and a partner who is in a live opportunity with […]
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SaaS Partner Program: How to Build One That Sells
What is a SaaS partner program? Short answer: A saas partner program is the structured system a software company uses to recruit, enable, and co-sell with partners so those partners produce pipeline and revenue. It is not a tier chart or a portal login, it is the operating motion that turns signed partners into selling […]
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Strategic Alliances: What They Are and How to Run Them
What are strategic alliances? Short answer: Strategic alliances are formal, long-term partnerships between two companies that agree to pursue shared goals while staying independent. They span joint go-to-market, technology integrations, reseller arrangements, and co-development, and they exist because each company can reach or build something faster together than alone. The alliance is a bet that […]
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