Skip to main content

Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
Globel Img — It’s All AboutThe Team
Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
Uniq Img — It’s All AboutThe Team
Interpise Img — It’s All AboutThe Team
Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
1Co Marketing Img — It’s All AboutThe Team

Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A partner manager and an account executive reviewing a co-sell deal on a monitor, counting how many contacts on each side are engaged and flagging a single-threaded deal, deep navy and warm amber palette

Partner Multithreading Tracking in Co-Sell Deals

What is partner multithreading? Short answer: Partner multithreading is having more than one real relationship engaged on both sides of a co-sell deal, on your side, the partner’s side, and inside the customer. Tracking it means counting those threads on each deal so you can see which co-sells rest on a single person. It matters […]

Read Article

Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partner manager and an account executive at a desk filling out a printed one-page joint value prop template with a buyer problem column, a proof point column, and a discovery question, deep navy and warm amber palette

Joint Value Prop Template: A 2026 Working Guide

What is a joint value prop template? Short answer: Joint value prop template is the one-page format two partnering companies use to articulate the specific buyer problems their combined offering solves, the proof points behind those claims, and the discovery question an AE or partner seller would lead with to test fit. It is a […]

Read Article
Two CROs from partner companies sitting across a small table with a printed joint revenue forecast between them, walking through commit, upside, and stretch line by line, deep navy and warm amber palette

Executive Alignment Meaning: A 2026 Field Definition

What is executive alignment in partnerships? Short answer: Executive alignment meaning is the working agreement between senior leaders at two partnering companies on the joint revenue number, the few motions that will produce it, and what each side owes the other to make it happen. It is a quarterly artifact two CROs sign, not a […]

Read Article
A partner manager and a partner counterpart sitting in a coffee meeting walking the partner through a printed shared account plan with handwritten priorities, deep navy and warm amber palette

How to Become a Trusted Advisor in Partner Sales

What is a trusted advisor in partner sales? Short answer: How to become trusted advisor partner sales reduces to three behaviors repeated over a long enough time horizon: bring data the partner does not already have, own the next step in every conversation, and occasionally lose money you could have made to keep the partner’s […]

Read Article
Two account executives from different companies running a co-sell deal review across a conference table with a printed shared account list and an overlap report on the wall monitor, deep navy and warm amber palette

Co-Sell Without Warm Relationships: Does It Work?

What is co-selling without warm relationships? Short answer: Co-sell without warm relationships is possible, and the teams that lean on personal chemistry alone tend to stall first. It works when the joint motion runs on shared mechanics, account overlap, a joint pitch, and a deal-review cadence, rather than on whether two partner managers happen to […]

Read Article
Two CROs and their partner counterparts seated at a conference table running a quarterly executive alignment meeting with a one-page joint plan in front of each person and a wall monitor showing sourced and influenced pipeline, deep navy and warm amber palette

Executive Alignment Meeting: A 2026 Operating Playbook

What is an executive alignment meeting? Short answer: An executive alignment meeting is a quarterly, ninety-minute working session between the most senior revenue leaders at two partnering companies, structured to produce a one-page artifact with a joint number, the next quarter’s commitments, and the reciprocal asks each side owes the other. It is not a […]

Read Article
A partner manager at a desk drafting a co-sell outreach sequence on a laptop with a printed three-touch cadence beside the keyboard, deep navy and warm amber palette

Co-Sell Email Sequences That Get Partner Replies

What are co-sell email sequences? Short answer: Co-sell email sequences are the structured, multi-touch email flows that keep a joint selling motion moving between live conversations. They are not marketing nurtures; each touch is tied to a specific deal event and a specific recipient, and the goal of every send is a reply, not an […]

Read Article
A partner manager and an AE reviewing co-sell email drafts side by side on a laptop with a printed deal-stage checklist on the desk, deep navy and warm amber palette

Co-Sell Email Templates for Every Deal Stage

What are co-sell email templates? Short answer: Co-sell email templates are reusable copy patterns for the specific moments a joint selling motion repeats: the first partner reach-out, the deal-review request, the customer intro, the stall nudge. They give a partner manager a tested starting point so each send is fast to write and built to […]

Read Article
A co-sell alignment specialist running a weekly deal review with a vendor AE and a partner manager, a printed overlap account list on the table, deep navy and warm amber palette

Co-Sell Alignment Specialist: What the Role Does

What is a co-sell alignment specialist? Short answer: A co-sell alignment specialist is the operator who keeps a vendor and its partners working the same accounts on the same cadence. They own the deal-review rhythm, the overlap data, and the attribution plumbing that turn a signed partner into a producing one. Most partnerships orgs do […]

Read Article
A partnerships leader and a RevOps lead mapping the co-sell alignment specialist role onto an org chart drawn on a glass wall, deep navy and warm amber palette

Co-Sell Alignment Specialist Role: Where It Sits

What is the co-sell alignment specialist role? Short answer: The co-sell alignment specialist role is a defined operations seat that owns the seam between a vendor’s sellers and its partners’ sellers. It exists so deal-level co-sell work has a single accountable owner instead of being split across people who all have a different first priority. […]

Read Article
Two partner managers from different companies walking a CRO through a co-sell account plan on a wall monitor showing overlap accounts, deep navy and warm amber palette

Co-Sell Best Practices: 9 That Actually Produce

What are co-sell best practices? Short answer: Co-sell best practices are the operating habits that consistently turn a signed partnership into joint pipeline. They are mechanics, not attitudes: a fixed deal-review cadence, clean overlap data, named roles, and attribution set before the first joint call. The phrase gets misused. Most lists of co-sell best practices […]

Read Article
1 4 5 6 7 8 11
A vendor partner marketer and a reseller's marketing lead planning a co-branded campaign together with a shared editorial calendar and a co-op budget sheet on screen, deep navy and warm amber palette

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Read Article
1 4 5 6 7 8 595

Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

End Your

Co-Selling Struggles

Let's Talk
Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.