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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A partner manager and an account executive reviewing a co-sell deal on a monitor, counting how many contacts on each side are engaged and flagging a single-threaded deal, deep navy and warm amber palette

Partner Multithreading Tracking in Co-Sell Deals

What is partner multithreading? Short answer: Partner multithreading is having more than one real relationship engaged on both sides of a co-sell deal, on your side, the partner’s side, and inside the customer. Tracking it means counting those threads on each deal so you can see which co-sells rest on a single person. It matters […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partnerships leader and an account executive standing at a wall monitor that shows a stage-by-stage partner sales process with named owners at each gate, a printed deal-stage map on the table between them, deep navy and warm amber palette

Partner Sales Process: How Partner Deals Get Worked

What is a partner sales process? Short answer: A partner sales process is the defined, repeatable set of stages a partner-involved deal moves through, from the first signal to the close, with an owner and an exit criterion named at each stage. It exists so that partner deals advance on a known set of gates […]

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A partner manager and an account executive on a co-sell prep call asking a partner rep about a shared prospect, a printed account brief with question prompts on the desk, deep navy and warm amber palette

Questions to Ask Partner About Prospect Deals

What are the questions to ask partner about prospect? Short answer: The questions to ask partner about prospect deals are the structured set that surfaces what the partner actually knows, the relationship, the buying context, the politics, before you walk into a deal blind. They convert a warm introduction into usable intelligence, which is why […]

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A vendor partner manager and a partner account executive sitting with a customer sponsor, walking through a printed partner mutual action plan with dated milestones and owner initials on a shared table, deep navy and warm amber palette

Partner Mutual Action Plan: The Shared Close Map

What is a partner mutual action plan? Short answer: A partner mutual action plan is a shared, dated document that lays out every step, owner, and decision needed to move a co-sell deal from agreement to closed, signed jointly by the vendor, the partner, and the customer. It replaces three private to-do lists with one […]

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A partner manager and an account executive walking through a partner sales motion on a wall monitor showing a stage-by-stage co-sell flow with handoff points, a printed deal plan on the table between them, deep navy and warm amber palette

Partner Sales Motion: How Deals Get Done

What is a partner sales motion? Short answer: A partner sales motion is the repeatable, defined way a company works and closes deals that involve a partner, from the first joint signal through to the close and the credit. It specifies who does what at each stage, so partner deals run on a known process […]

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Two business professionals in navy suits review data charts on a large wall display while the woman points to a graph in a bright office setting.

Partner Sales Operations: The Engine of Co-Sell

What is partner sales operations? Short answer: Partner sales operations is the systems, data, and process layer that makes a partner program actually run, deal registration, attribution, pipeline reporting, and the workflows that connect partners to the company’s sales process. It is the operational engine beneath co-sell, turning partnership strategy into a machine that records, […]

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A revenue operations leader and a head of partnerships at a desk reviewing a printed partner deal stage map alongside a wall monitor showing a co-sell pipeline by stage with exit criteria and named partner-side moves at each stage, deep navy and warm amber palette

Partner Deal Stages: A Working Co-Sell Pipeline Definition

What are partner deal stages? Short answer: Partner deal stages is the structured set of pipeline stages a co-sell deal moves through, with exit criteria at each stage that name both the host-side and the partner-side moves required to advance. It exists because the direct-sale stage map does not capture the partner-side work that makes […]

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A partner manager and an account executive on a remote video call walking a prospective partner counterpart through a printed partner discovery agenda with a named joint customer use case and an overlap account list visible on a monitor, deep navy and warm amber palette

Partner Discovery Call: Running One That Books Co-Sell

What is a partner discovery call? Short answer: A partner discovery call is the first thirty-to-sixty minute working session between a host partnerships team and a partner-side counterpart to determine whether a joint go-to-market motion is operationally viable, with a named joint customer use case, named overlap accounts, and a defined next move at the […]

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A partner manager and an account executive standing at a wall monitor walking through three target accounts side by side, with a printed co-sell deal card visible on the table between them, deep navy and warm amber palette

How to Get AEs to Co-Sell: A 2026 Field Guide

What does it take to get AEs to co-sell? Short answer: How to get aes to co-sell is to make co-sell the easiest path to their next deal: pick three named accounts per AE, run a thirty-minute weekly deal review, ship a one-page joint value prop the AE can read in two minutes, and confirm […]

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Two professionals sit at a wooden conference table reviewing documents together in a bright office.

How to Get a Co-Sell Playbook Adopted in 2026

What does adoption of a co-sell playbook look like? Short answer: How to get co-sell playbook adopted is to shrink the asset to one page, attach it to the weekly co-sell deal review, confirm the comp plan rewards the motion it describes, and audit usage on every deal in the room. A playbook lives or […]

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A partner manager and an account executive at a desk reviewing a printed three-account overlap list, a one-page joint value prop, and a Wednesday deal review calendar invite between them, deep navy and warm amber palette

How to Start Co-Selling: A 2026 Field Guide

What does it take to start co-selling? Short answer: How to start co-selling is to pick one partner, agree on the joint number with that partner’s senior leader, name three accounts per AE on each side, ship a one-page joint value prop, and book a weekly thirty-minute deal review on both calendars before the kickoff […]

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A partnerships leader presenting a business partner program structure with partner tiers and economics on a whiteboard to two RevOps colleagues, deep navy and warm amber palette

Business Partner Program: What It Is and How to Build One

Short answer Short answer: A business partner program is the structured system a company uses to recruit, onboard, enable, incentivize, and measure the partners that help it sell, from resellers to referral and technology partners. It matters because partners produce a large share of modern pipeline, and without a real structure a program becomes a […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.