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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partnerships lead and a reseller principal signing a reseller agreement across a table with a margin and pricing structure printed between them, deep navy and warm amber palette

Reseller Program: What It Is and How to Build One

Short answer Short answer: A reseller program is the structure that lets partners buy or sell your product for a margin and take it to their own customers under a defined agreement. It matters because resellers can carry your product into markets and accounts your direct team never reaches, but a reseller program only produces […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A product leader and two early customer partners reviewing a roadmap and a signed design partner agreement at a conference table, feedback notes and a milestone plan visible, deep navy and warm amber palette

Design Partner Program: What It Is and How to Run

What is a design partner program? Short answer: A design partner program is a structured arrangement where a company recruits a small set of early customers to help shape a product in exchange for early access, influence over the roadmap, and favorable terms. It is how a product gets built with real users instead of […]

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A product leader and an early design partner reviewing a product roadmap on a laptop across a small table, a printed feedback log and feature list visible, deep navy and warm amber palette

Design Partner: What It Is and How It Works

What is a design partner? Short answer: A design partner is an early customer who agrees to co-build a product with you, giving deep, repeated feedback in exchange for early access and real influence over what gets built. It is not a beta tester and not a logo for a slide, it is a working […]

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A partnerships leader and a RevOps analyst reviewing a partner tier ladder on a wall monitor, a printed tier requirements sheet and partner-sourced revenue chart on the table, deep navy and warm amber palette

Partner Tiers: How to Build a Ladder That Produces

What are partner tiers? Short answer: Partner tiers are the named levels in a partner program, such as registered, silver, gold, and platinum, that sort partners by how much they produce and reward each level with progressively better benefits. They are meant to be a production ladder, a way to give your best partners more […]

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A partner operations manager walking a partnerships leader through a partner-sourced pipeline dashboard on a wall monitor, a printed process map and deal-registration log on the table, deep navy and warm amber palette

Partner Operations: What It Is and Why It Matters

What is partner operations? Short answer: Partner operations is the discipline that keeps a partner program running and measurable, the systems, processes, and data work that handle partner onboarding, deal registration, tiering, reporting, and the connection between partner activity and CRM revenue. It is the back office of partnerships, the equivalent of what sales operations […]

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A partnerships leader briefing a cross-functional B2B team at a conference table, a printed partnership strategy and partner-sourced revenue plan visible on screen, deep navy and warm amber palette

B2B Partnerships Guide: How to Build a Program

What are B2B partnerships? Short answer: B2B partnerships are formal relationships between two businesses that agree to work together to reach customers and produce revenue, spanning referral, reseller, technology, and strategic alliances. They are a go-to-market channel, not a networking exercise, and the ones that work are built backward from the revenue you want partners […]

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Two alliance leaders from different companies reviewing a signed OEM embedding agreement and a revenue-share term sheet across a conference table, deep navy and warm amber palette

OEM Alliance Partners: How the Model Actually Works

What are OEM alliance partners? Short answer: OEM alliance partners are two companies where one embeds the other’s product inside its own offering and resells it under its own brand, with the underlying vendor paid through a license or revenue share. They are the deepest form of technology partnership because the embedded product becomes part […]

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Two product and alliance leaders reviewing an OEM embedding agreement with an architecture diagram of an embedded component on a monitor, deep navy and warm amber palette

OEM Partner: What It Means and How the Model Works

What is an OEM partner? Short answer: An oem partner is a company that embeds another company’s product into its own offering and sells the combined result under its own brand. It buys or licenses your technology, wraps it inside a product it already sells, and the end customer often never sees your name. OEM […]

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A partner manager and two partner reps in a working deal review, an engagement scorecard and a joint activity plan on the wall monitor, deep navy and warm amber palette

Partner Engagement: What It Is and How to Build It

What is partner engagement? Short answer: Partner engagement is the degree to which a partner is actively working deals, sharing accounts, and taking joint actions with you, not just present on your roster. It is the difference between a partner who logs into your portal and a partner who is in a live opportunity with […]

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A SaaS partnerships leader mapping a partner program on a whiteboard with a RevOps colleague, tier ladder and partner-sourced pipeline chart visible, deep navy and warm amber palette

SaaS Partner Program: How to Build One That Sells

What is a SaaS partner program? Short answer: A saas partner program is the structured system a software company uses to recruit, enable, and co-sell with partners so those partners produce pipeline and revenue. It is not a tier chart or a portal login, it is the operating motion that turns signed partners into selling […]

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Two alliance leaders from partner companies shaking hands over a joint business plan at a conference table in a modern office, a printed mutual value map on the table, deep navy and warm amber palette

Strategic Alliances: What They Are and How to Run Them

What are strategic alliances? Short answer: Strategic alliances are formal, long-term partnerships between two companies that agree to pursue shared goals while staying independent. They span joint go-to-market, technology integrations, reseller arrangements, and co-development, and they exist because each company can reach or build something faster together than alone. The alliance is a bet that […]

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A vendor partner marketer and a reseller's marketing lead planning a co-branded campaign together with a shared editorial calendar and a co-op budget sheet on screen, deep navy and warm amber palette

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Read Article
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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.