Skip to main content

Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
Globel Img — It’s All AboutThe Team
Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
Uniq Img — It’s All AboutThe Team
Interpise Img — It’s All AboutThe Team
Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
1Co Marketing Img — It’s All AboutThe Team

Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

Read Article

Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A vendor enablement lead coaching two partner reps through a sales play in a training room with a battle card and demo flow on the monitor, deep navy and warm amber palette

Channel Sales Training: What It Is and How to Do It

Short answer Short answer: Channel sales training is how a vendor equips its partners’ reps to position, sell, and support its product, so partners can close deals without the vendor in the room. It matters because a partner who does not know how to sell your product will not sell it, and most channel programs […]

Read Article
A partnerships leader walking a team through a partnership strategy framework on a wall monitor, filling in objective, partner-fit, value-exchange, motion, and measurement sections, deep navy and warm amber palette

Partnership Strategy Framework: A Step-by-Step Model

Short answer Short answer: A partnership strategy framework is a repeatable structure for building a partner strategy, so you make the key decisions in a deliberate order instead of improvising them. It matters because a framework turns “we should do partnerships” into a set of answerable questions, which is what lets a team build a […]

Read Article
A founder and a partnerships leader working through a partnership strategy on a whiteboard, mapping business goals to partner types and a sourced-pipeline target, deep navy and warm amber palette

Partnership Strategy: How to Build One That Produces

Short answer Short answer: A partnership strategy is the plan for how a company uses partners to reach specific business goals, defining which partners, which motions, what it will invest, and how it will measure return. It matters because most partner programs are a list of signed logos with no plan behind them, and the […]

Read Article
A revenue leader and a channel chief mapping a channel sales model on a whiteboard with reseller tiers, margins, and a direct-versus-partner routing chart visible, deep navy and warm amber palette

Channel Sales Model: What It Is and How to Build One

Short answer Short answer: A channel sales model is a go-to-market approach where a company sells through third-party partners, resellers, distributors, or agents, instead of relying only on its own direct sales team. It matters because the right channel model multiplies reach without multiplying headcount, letting partners carry your product into markets and accounts your […]

Read Article
A vendor partnerships lead and a reseller executive reviewing a rebranded product mockup and a margin sheet across a conference table, deciding who owns support, deep navy and warm amber palette

White Label Partner: What It Is and How It Works

Short answer Short answer: A white label partner is a company that takes your product, puts its own brand on it, and sells it to its customers as though it built the product itself. It matters because the model can extend your reach into markets you would never sell into directly, but only when the […]

Read Article
Two company executives shaking hands over a signed alliance agreement while their teams review a joint go-to-market plan on a screen behind them, deep navy and warm amber palette

Strategic Alliance: Definition, Types, and Examples

Short answer Short answer: A strategic alliance is a formal agreement between two or more independent companies to pursue shared goals, such as entering a market or building a joint offering, while each stays a separate business. It matters because an alliance can give a company reach, capability, or credibility it could not build alone, […]

Read Article
A cybersecurity vendor's channel chief and an MSSP owner mapping a joint security offer on a whiteboard, listing target accounts and tier requirements, deep navy and warm amber palette

Security Vendor Partner Program: How to Build One

Short answer Short answer: A security vendor partner program is the structure a cybersecurity company uses to recruit, enable, and co-sell with the partners who reach security buyers, primarily managed security service providers, resellers, and systems integrators. It matters because security buyers rely heavily on trusted partners, so the channel is often the shortest path […]

Read Article
A partner manager walking a new partner through a 30-60-90 day activation plan on a laptop, a stage-by-stage lifecycle chart taped to the wall behind them, deep navy and warm amber palette

Partnership Lifecycle: The Five Stages That Matter

Short answer Short answer: The partnership lifecycle is the sequence a partner moves through, from recruitment and onboarding to activation, scaled production, and renewal. It matters because most programs pour effort into the first two stages, signing and onboarding, and then stall at the one that produces revenue, which is activation. Here is the pattern […]

Read Article
A partner enablement lead and a channel manager comparing partner training platforms on two monitors, weighing certification tracks against a partner activation dashboard, deep navy and warm amber palette

Partner Training Software: A 2026 Buyer’s Guide

Short answer Short answer: Partner training software is the platform you use to teach partners how to position, sell, and support your product, through courses, certifications, and reference materials. It matters because a partner that does not understand your product will not sell it, but the software only pays off when the training is tied […]

Read Article
A partnerships leader and a CRO reviewing a partner scorecard on a laptop, comparing sourced pipeline against activation rate per partner and marking two partners to double down on, deep navy and warm amber palette

Partner Performance Metrics That Predict Revenue

Short answer Short answer: Partner performance metrics are the measures you use to judge whether a partner is producing revenue, from partner-sourced pipeline to activation rate to win rate on partner-involved deals. They matter because most programs track activity, like signed partners and portal logins, and mistake motion for production. Here is the distinction that […]

Read Article
1 2 3 4 5 60
A platform partner manager and an independent software vendor's product lead reviewing a marketplace integration listing and a shared-account list on a monitor, deep navy and warm amber palette

What Is an ISV Partner? Definition and How They Work

Short answer Short answer: An ISV partner is an independent software vendor that builds on, integrates with, or sells alongside a larger platform, so the two products work together for shared customers. It matters because ISV partnerships extend a platform’s capabilities and give the software vendor warm access to the platform’s customer base, which is […]

Read Article
1 2 3 4 5 595

Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

End Your

Co-Selling Struggles

Let's Talk
Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.