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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
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Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A partnerships leader and a CRO reviewing a partner scorecard on a laptop, comparing sourced pipeline against activation rate per partner and marking two partners to double down on, deep navy and warm amber palette

Partner Performance Metrics That Predict Revenue

Short answer Short answer: Partner performance metrics are the measures you use to judge whether a partner is producing revenue, from partner-sourced pipeline to activation rate to win rate on partner-involved deals. They matter because most programs track activity, like signed partners and portal logins, and mistake motion for production. Here is the distinction that […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

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How to Report Partner Pipeline to the Board: The Slide That Works

The board slide that works for partner pipeline reporting has three numbers and nothing else. Partner-sourced ARR with three to five named accounts. Partner-influenced velocity lift measured in days reduced versus direct deals. Partner-sourced conversion rate compared to direct. No combined “total partner pipeline” headline. No engagement metrics. No forecast. Three credible numbers a CFO […]

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Multi-Touch vs Last-Touch Partnerships Attribution: What B2B SaaS Should Pick

Last-touch partner attribution credits a single partner per deal. Multi-touch credits multiple partners across the deal cycle. For B2B SaaS, last-touch is almost always the right answer because multi-touch creates compensation disputes, dilutes accountability, and produces aggregate numbers that no CFO can model.

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How to Resolve Partner Attribution Disputes Without Killing the Deal

Partner attribution disputes kill deals when resolved late. Learn the three-step protocol to surface disagreements early, apply a written tiebreaker rubric, and escalate to a neutral reviewer—before the deal cycle matures.

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How to Set Partner Attribution Windows for Long B2B Sales Cycles

The partner attribution window is the time between a partner’s first deal-cycle action (intro email, joint discovery, executive ping) and when attribution gets locked in the CRM. The defensible default is 14 days from deal creation. For long enterprise cycles (180+ days), you can extend to 30 days, but anything longer turns the attribution system into a backdating game.

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Partner Attribution Models for B2B SaaS: The Defensible Default

Partner attribution in B2B SaaS comes in three flavors: partner-sourced (the partner originated the deal), partner-influenced (the partner participated in the cycle), and direct (no meaningful partner involvement). The defensible default for most teams is to track all three separately in the CRM, apply a 14-day attribution window from deal creation, and only allow one partner to be attributed per deal. Mixing these into a single number is what makes CFOs distrust the partnerships function.

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A focused professional reviewing a sales pipeline forecast on a monitor.

Build a Partner Pipeline Forecast CFOs Trust

Partner-sourced pipeline can be forecast with the same rigor as direct pipeline if you separate it from direct, apply a partner-tier conversion model, weight by stage and aging, and report a confidence band the partner manager owns. Skip any of those four and the forecast loses CRO trust at the first deal review.

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A clean revenue dashboard on a laptop showing two distinct trend lines on a navy desk.

Why Your CFO Distrusts Partner-Sourced Pipeline

Partner-sourced pipeline is revenue originated by a partner referral. Partner-influenced pipeline is revenue where a partner participated but didn’t originate the lead. Most teams blur the line, which kills CFO trust and makes the entire partnerships investment indefensible at budget time. The fix is operational, not editorial.

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*Partner-Sourced Revenue Tactic:* The Account-Development Play

In the world of SaaS and services partnerships, one of the most-effective strategies for sourcing revenue and extending your salesforce, without additional internal costs, is by running account-development plays. Whether you’re a services partner looking to attract sourced revenue from SaaS partners or a SaaS company aiming to leverage partners for more-comprehensive account-development, this approach […]

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A platform partner manager and an independent software vendor's product lead reviewing a marketplace integration listing and a shared-account list on a monitor, deep navy and warm amber palette

What Is an ISV Partner? Definition and How They Work

Short answer Short answer: An ISV partner is an independent software vendor that builds on, integrates with, or sells alongside a larger platform, so the two products work together for shared customers. It matters because ISV partnerships extend a platform’s capabilities and give the software vendor warm access to the platform’s customer base, which is […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.