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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

Two product and partnerships leaders from complementary software companies mapping a joint solution architecture and a shared-account list on a monitor, deep navy and warm amber palette

Technology Partner: What It Is and How to Work With One

Short answer Short answer: A technology partner is a company whose product complements yours, where the two of you build joint technical and go-to-market value for shared customers. It matters because the right technology partner extends what your product can do and opens a warm path into accounts they already serve, which is why these […]

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A partner marketing manager and a partner's field marketer planning a co-branded webinar on a whiteboard with a campaign calendar and lead-routing plan visible, deep navy and warm amber palette

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

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A channel leader and a RevOps analyst comparing channel management software options on a monitor with a partner scorecard and deal-registration queue visible, deep navy and warm amber palette

Channel Management Software: A Practical Buyer’s Guide

Short answer Short answer: Channel management software is the system a company uses to recruit, onboard, enable, and track its indirect sales partners, covering deal registration, lead distribution, incentives, and partner reporting in one place. It matters because a growing channel drowns in spreadsheets fast, and the right tool turns partner administration from a bottleneck […]

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Two company executives signing a joint business plan across a conference table with a partnership scorecard and milestone chart visible on a monitor, deep navy and warm amber palette

Strategic Partnership: What It Is and How to Build One

Short answer Short answer: A strategic partnership is a long-term alliance between two companies that commit resources to a shared goal, whether that is revenue, market access, or a joint product, beyond any single transaction. It matters because the label is easy to claim and rare to earn, and the difference is whether both sides […]

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A partnerships lead and a product manager from two software companies reviewing an API integration diagram and a shared-account list on a monitor, deep navy and warm amber palette

Integration Partners: What They Are and How They Work

Short answer Short answer: Integration partners are technology companies whose product connects to yours through an API or a prebuilt integration, so your shared customers get combined value from using both. They matter because a working integration is a reason for two vendors to sell together, and a joint account is stickier and easier to […]

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A channel chief and a partnerships lead at a whiteboard mapping partner tiers against margin and deal-registration rules, a printed tier ladder taped beside them, deep navy and warm amber palette

What Is a Channel Partner Program? Definition and Types

Short answer Short answer: A channel partner program is the structured system a vendor uses to recruit, enable, and reward third-party companies that sell or deliver its product, such as resellers, VARs, MSPs, systems integrators, and ISVs. It matters because the program is what turns a loose set of partners into a repeatable channel that […]

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A partner manager running a deal review at a desk with an account executive, a shared-account list and a co-sell pipeline open on the monitor between them, deep navy and warm amber palette

What Does a Partner Manager Do? Role and Daily Work

Short answer Short answer: A partner manager recruits partners, activates them, and turns those relationships into sourced and influenced pipeline for their own company. It matters because the title covers everything from signing logos to closing co-sold deals, and the good ones are measured on revenue, not on how many partners they have met. The […]

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A partner success manager walking a partner contact through a partner success plan on a laptop, a printed page of goals and milestones on the table between them, deep navy and warm amber palette

What Is a Partner Success Manager? Role and Duties

Short answer Short answer: A partner success manager owns the productivity of existing partners after they sign, making sure each partner is onboarded, enabled, and actually generating pipeline rather than sitting dormant. It matters because most programs recruit far more partners than they ever activate, and the success manager is the role that closes that […]

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Two colleagues in a modern office discuss a laptop screen showing a spreadsheet and a printed form on the table, by a windowed wall.

Account Mapping for Sales: What It Is and How to Run It

Short answer Short answer: Account mapping in sales is the practice of comparing your customer and prospect list with a partner’s to find the accounts you share, so the two sales teams can trade warm introductions and co-sell into them. It matters because a shared account with a partner already inside it is the warmest […]

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A partnerships leader and a RevOps analyst standing at a wall monitor that maps partner types against overlapping customer accounts, pointing at a shared-revenue column, deep navy and warm amber palette

What Is a Partner Ecosystem? Definition and How It Works

Short answer Short answer: A partner ecosystem is the network of companies whose products, services, and customer bases surround your own, and whom you can sell with, build with, or sell through. It matters because buyers now assemble their own stacks, so the vendor whose ecosystem is richest and best activated wins more of the […]

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A partnerships lead and a product manager reviewing a technology partner program structure with an integration roadmap and partner tiers on a wall monitor, deep navy and warm amber palette

Technology Partner Program: What It Is and How to Run It

Short answer Short answer: A technology partner program is the structure a company uses to recruit, integrate, enable, and co-sell with software companies whose products complement its own. It matters because integrated technology partners make a product stickier and open warm access to shared customers, but a program measured by integration count produces a marketplace, […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.