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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
Globel Img — It’s All AboutThe Team
Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
1Co Marketing Img — It’s All AboutThe Team

Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

Two alliance leads from different companies signing a joint go-to-market plan on a wall monitor with a printed mutual account plan on the table, deep navy wall and warm amber desk lamp

Strategic Alliance: What It Is and How to Build One

Short answer: strategic alliance A strategic alliance is a long-term, mutually committed partnership between two companies that pursue a shared market goal neither could reach as fast alone. It differs from a transactional referral because both sides invest in a joint motion, and it produces when the alliance is operated as a revenue system rather […]

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Editor's Picks

Partner Newsletter Best Practices That Get Read

Short answer: partner newsletter best practices Partner newsletter best practices come down to sending fewer, sharper emails that help a partner make money, segmented by partner type, with one clear action per send. Most partner newsletters fail because they are internal news nobody asked for. Write for what the partner needs to sell, not what […]

Partner Marketing Calendar: Build One That Runs

Short answer: what a partner marketing calendar is A partner marketing calendar is the shared, forward-looking schedule of joint campaigns, events, and content that a company and its partners commit to run together. It is what turns partner marketing from a series of last-minute favors into a planned motion. Build it around a few committed […]

B2B SaaS Marketing Partner: What It Is and How

What is a b2b saas marketing partner? Short answer: A b2b saas marketing partner is a company you run joint marketing with, co-branded campaigns, joint webinars, shared content, and co-marketing to each other’s audiences, to create demand neither of you would generate alone. It can be a technology partner you integrate with, a channel partner […]

A partner marketing manager and a partner counterpart planning a partner marketing calendar on a wall board, quarters mapped with joint webinars and campaigns on sticky notes, a printed plan on the table, deep navy wall and warm amber lamp

Partner Marketing Calendar: Build One That Runs

Short answer: what a partner marketing calendar is A partner marketing calendar is the shared, forward-looking schedule of joint campaigns, events, and content that a company and its partners commit to run together. It is what turns partner marketing from a series of last-minute favors into a planned motion. Build it around a few committed […]

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A partnerships leader walking a CRO through partner-led vs ecosystem-led metrics on a wall dashboard, sourced and influenced numbers side by side, a printed scorecard on the table, deep navy wall and warm amber desk lamp

Partner-Led vs Ecosystem-Led Metrics

Short answer: partner-led vs ecosystem-led metrics Partner-led vs ecosystem-led metrics measure two different scopes: partner-led tracks revenue a specific partner sourced or influenced, while ecosystem-led tracks the broader lift your whole partner ecosystem gives every motion, including outbound and marketing. They are not rivals. It is a nested relationship. Track the partner-led numbers your CRO […]

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A partnerships leader and a CRO at a wall monitor setting partner-sourced pipeline targets against a coverage model, a printed account list and a quarterly number on the table, deep navy wall and warm amber desk lamp

Partner-Sourced Pipeline Targets: Set a Real Number

Short answer: what partner-sourced pipeline targets are Partner-sourced pipeline targets are the specific dollar amount of new pipeline a partner program commits to originate in a period, built from a coverage model rather than a hopeful percentage. They are the number that turns partnerships from a cost center into a forecastable line. Set them from […]

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A partnerships leader and a RevOps analyst reconciling partner influence measurement against CRM deals on two monitors, a printed touch timeline for one account on the desk, deep navy wall and warm amber desk lamp

Partner Influence Measurement: Make It Defensible

Short answer: what partner influence measurement is Partner influence measurement is the practice of tracking where a partner touched a deal it did not source, so you can credit the partnership’s contribution without overstating it. It is separate from sourced attribution and softer by nature. Capture the partner touch on the CRM record when it […]

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A RevOps analyst and a partner manager cleaning partner records in a CRM on a monitor, a printed field-mapping sheet and a list of duplicate partner accounts on the desk, deep navy wall and warm amber desk lamp

Partner Data Hygiene in CRM: Keep It Clean

Short answer: what partner data hygiene in CRM is Partner data hygiene in CRM is the ongoing discipline of keeping partner records, source tags, and attribution fields accurate inside your CRM. It is the unglamorous foundation every partner metric sits on. Get the fields, the ownership, and the cadence right, and partner-sourced and partner-influenced numbers […]

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A partner manager and an account executive running overlap analysis for co-sell on a monitor, a printed shared-account list marked with customers and open deals, two laptops on the table, deep navy wall and warm amber desk lamp

Overlap Analysis for Co-Sell: A Practical Method

Short answer: what overlap analysis for co-sell is Overlap analysis for co-sell is the process of comparing your accounts against a partner’s to find shared prospects and customers you can work together, then segmenting them into a short, prioritized deal list. It is the first real step of any co-sell motion. Done well, it turns […]

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A partner manager and an SDR reviewing an ecosystem qualified lead surfaced from partner overlap data on a monitor, a printed shared-account list on the desk marked with a warm intro path, deep navy wall and amber lamp

Ecosystem Qualified Lead: What an EQL Is

Short answer: what an ecosystem qualified lead is An ecosystem qualified lead is a prospect surfaced through partner overlap data, where a partner already sells or knows the account and can warm the introduction. It is qualified by ecosystem signal, not by a form fill or a content download. That partner relationship is what makes […]

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A partner manager coaching an account executive through a co-sell play at a desk, a printed partner overlap list and a one-page co-sell brief between them, a shared account open on the monitor, deep navy wall and warm amber light

Co-Sell Enablement for Account Executives

Short answer: what co-sell enablement for account executives is Co-sell enablement for account executives is the set of briefs, plays, and incentives that make an AE actually run a partner motion on a live deal instead of ignoring it. It is the missing layer between a signed partnership and a closed deal. Give an AE […]

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A partner manager and an account executive registering a co-sell deal in a PRM on a monitor, a printed registration form with fields and SLA marked on the desk, a shared account list beside it, deep navy wall and warm amber lamp

Co-Sell Deal Registration Process: How to Run It

Short answer: what a co-sell deal registration process is A co-sell deal registration process is the defined workflow a partner and vendor use to formally record a joint deal, lock in who gets credit, and trigger the support and rules that follow. It is the paperwork that keeps co-sell from turning into a credit fight. […]

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A partner manager and a RevOps analyst scrubbing a co-sell pipeline on a wall monitor, flagging a stale partner deal by days since last activity on a printed list, deep navy walls and warm amber desk lamp

Partner Pipeline Hygiene: Keep Co-Sell Clean

Short answer: what partner pipeline hygiene is Partner pipeline hygiene is the weekly discipline of keeping co-sell deals honest: attributed to the right partner, staged to reflect reality, and cleared of anything that has gone stale. It is what stops a partner pipeline from filling with dead deals and phantom influence that inflate the number […]

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A vendor partner manager and a reseller account owner reviewing a joint account plan on a wall monitor with a printed channel agreement on the table, deep navy wall and warm amber desk lamp

Channel Partners: What They Are and How They Sell

Short answer: channel partners Channel partners are outside companies that sell, refer, or deliver your product to their own customers, extending your reach through their relationships instead of your direct sales team. They matter because most technology revenue now runs through partners, and a channel that is built and operated well produces pipeline a direct […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.