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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

Two professionals sit at a conference table reviewing a dashboard with charts labeled 'Joint Account Plan' and 'Pipeline Dashboard' in a modern office setting.

Partner Management: What It Is and How to Do It Well

Short answer Short answer: Partner management is the ongoing discipline of taking signed partners and turning them into partners that actually produce revenue, through selection, onboarding, a real operating cadence, and measurement. It matters because most programs are good at signing partners and bad at activating them, and the gap between the two is exactly […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partnerships leader explaining PRM meaning to a RevOps colleague at a desk, a partner portal and deal-registration screen on the monitor, deep navy wall and warm amber desk lamp

PRM Meaning: What Partner Relationship Management Is

Short answer: PRM meaning PRM meaning is straightforward: PRM stands for partner relationship management, the software and process a company uses to recruit, onboard, and manage its sales partners. It is the partner-program equivalent of a CRM, covering the partner portal, deal registration, enablement, and partner-sourced reporting. The point of it is to run a […]

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A channel manager and a partner lead co-editing a written per-partner plan on a shared screen during a weekly partner review, printed account list on the desk, deep navy wall and warm amber desk lamp

Channel Management: What It Is and How to Run It

Short answer: what channel management is Channel management is the practice of recruiting, enabling, and running a company’s partners so they produce predictable revenue. It covers the whole relationship: which partners you sign, how you activate them, which plays they run into which accounts, and how you measure what they contribute. The discipline works when […]

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A PartnerOps lead running a weekly ecosystem-data review with a partner manager on a wall monitor showing overlap lists and a CRM pipeline, a printed operating cadence on the table, deep navy wall and warm amber desk lamp

PartnerOps: The Discipline Behind Partner Revenue

Short answer: PartnerOps PartnerOps is the operations discipline that owns turning partner data into actioned pipeline, the same way RevOps owns turning revenue data into a forecast. We use the term at Forecastable to name the function that most partner programs are missing: someone who operates the ecosystem data continuously, rather than a partner manager […]

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A partnerships leader and an account executive at a screen showing a three-layer partner stack diagram with a printed weekly cadence tracker on the desk, deep navy room lit in warm amber

Partner Execution Software: The Layer Above PRM in 2026

Short answer: what partner execution software is Partner execution software is the orchestration layer that turns partner data and program structure into executed motion and pipeline. It sits above the account-mapping data layer and the PRM program-structure layer, and it owns what neither does: getting a specific play to a specific seller at the right […]

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Two partnership leaders standing at a glass wall comparing a printed PRM Evaluation Scorecard, one circling the deal-registration row with an amber marker, deep navy office lit by warm amber lamps

Best PRM Platforms for Tech Partnerships in 2026

Short answer: how to pick a PRM for a tech partner motion The best PRM platforms for tech partnerships in 2026 are Introw and Euler among the AI-native options, with Impartner, ZINFI and Channelscaler covering traditional full-suite needs. They differ less on feature checklists than on how quickly a tech alliance or ISV partner reaches […]

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A partnerships leader and a RevOps analyst comparing a partner marketing dashboard against a CRM pipeline view on two side-by-side monitors in a conference room, deep navy and warm amber palette

MindMatrix vs Salesforce: What to Use for Partners

What is the mindmatrix vs salesforce question really asking? Short answer: MindMatrix vs Salesforce is not a head-to-head between two products that do the same job, it is a question about two different layers of a partner program. MindMatrix is a partner relationship management and through-channel marketing platform built to recruit, enable, and market through […]

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A channel operations director and a partner marketing manager reviewing a multi-tier channel structure and through-channel campaign plan on a large monitor, a printed MDF and partner tier ladder on the table, deep navy and warm amber palette

ZINFI PRM: What It Is and Where It Fits

What is ZINFI PRM? Short answer: ZINFI PRM is an enterprise partner relationship management platform built for large, multi-tier channel programs that need deep partner management, MDF and co-op funds, and through-channel marketing in one suite. It targets mature channels with resellers, distributors, and many tiers, and its pitch is breadth, that a big program […]

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A partnerships lead at a growing SaaS company onboarding a new referral partner on a laptop, a simple deal-registration and tier view open on screen, a printed partner list on the desk, deep navy and warm amber palette

Kiflo PRM: What It Is and Where It Fits

What is Kiflo PRM? Short answer: Kiflo PRM is a lightweight partner relationship management platform built for smaller and mid-market programs that need deal registration, a partner portal, and simple tiering without the weight or cost of an enterprise suite. It is designed to deploy fast and stay out of the way, and its pitch […]

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A channel operations manager and a partner marketing lead reviewing a through-channel marketing and deal-registration workflow on a wall monitor, a printed partner enablement plan on the table, deep navy and warm amber palette

MindMatrix PRM: What It Is and Where It Fits

What is MindMatrix PRM? Short answer: MindMatrix PRM is a partner relationship management platform that pairs standard PRM administration with through-channel marketing automation, so partner onboarding, deal registration, and co-branded marketing all sit in one system rather than three. It leans toward programs that push marketing and demand generation through partners, and its pitch is […]

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A partnerships leader and an ops manager comparing PRM vendors on a laptop, a printed shortlist of partner platforms and a requirements checklist on the table, deep navy and warm amber palette

Impartner Competitors: PRM Alternatives to Weigh

What are the main Impartner competitors? Short answer: The main Impartner competitors are the other partner relationship management platforms a team evaluates when it needs to administer partners, deal registration, and a partner portal, including Introw, Euler, Channelscaler, ZINFI, Kiflo, Magentrix, and Mindmatrix. They differ mostly in depth, price, and how much of the partner […]

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A platform partner manager and an independent software vendor's product lead reviewing a marketplace integration listing and a shared-account list on a monitor, deep navy and warm amber palette

What Is an ISV Partner? Definition and How They Work

Short answer Short answer: An ISV partner is an independent software vendor that builds on, integrates with, or sells alongside a larger platform, so the two products work together for shared customers. It matters because ISV partnerships extend a platform’s capabilities and give the software vendor warm access to the platform’s customer base, which is […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.