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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A partnerships leader interviewing a prospective channel partner across a conference table, an ideal partner profile scorecard and a shortlist of partner names visible on a printed sheet between them, deep navy and warm amber palette

Channel Partner Recruitment: A Practical Playbook

What is channel partner recruitment? Short answer: Channel partner recruitment is the process of finding, qualifying, and signing the partners who will actually sell, service, or implement your product. It is the front door of a partner program, and it decides more about the program’s results than any later stage, because you cannot enable or […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partnerships leader interviewing a prospective channel partner across a conference table, an ideal partner profile scorecard and a shortlist of partner names visible on a printed sheet between them, deep navy and warm amber palette

Channel Partner Recruitment: A Practical Playbook

What is channel partner recruitment? Short answer: Channel partner recruitment is the process of finding, qualifying, and signing the partners who will actually sell, service, or implement your product. It is the front door of a partner program, and it decides more about the program’s results than any later stage, because you cannot enable or […]

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A channel chief and a finance partner designing channel sales incentive programs at a whiteboard showing a rebate and SPIFF ladder, a printed partner payout model on the table in an open office, deep navy and warm amber palette

Channel Sales Incentive Programs: How to Design

What are channel sales incentive programs? Short answer: Channel sales incentive programs are the structured rewards a vendor uses to motivate partners and their reps to sell more, spanning rebates, SPIFFs, margin bonuses, tiers, and recognition. They exist because a partner rep chooses where to spend selling time, and incentives tilt that choice toward your […]

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A founder and a head of partnerships at a whiteboard sketching a first partner program, the board showing one partner type, what a partner does and earns, and a first cohort list, a printed recruiting shortlist on the table, deep navy and warm amber palette

How to Start a Partner Program: A Practical Guide

What is a partner program? Short answer: How to start a partner program comes down to four moves: pick the one partner type that fits your motion, define what a partner does and earns, recruit a small first cohort, and instrument the program so you can see what it produces. It is a deliberate build […]

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Two product and contract leaders from different companies across a conference table reviewing a draft OEM agreement, one pointing to an embedded-technology clause, a product roadmap on the screen behind them, deep navy and warm amber palette

OEM Partnership: What It Is and How It Works

What is an OEM partnership? Short answer: An OEM partnership is an arrangement where one company embeds another company’s product or technology into its own offering and sells it under its own brand. The original manufacturer supplies the capability, and the partner ships it inside their product, so the end customer often never sees the […]

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A partnerships leader presenting a partner pitch deck to two prospective partner executives in a meeting room, a slide showing the joint opportunity and partner economics on the screen, deep navy and warm amber palette

Partner Pitch Deck: What to Include and Why

What is a partner pitch deck? Short answer: A partner pitch deck is the presentation you use to recruit a prospective partner, making the case for why they should invest their time and relationships in selling or building with you. It is a recruiting tool aimed at the partner as the buyer, not a product […]

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A partnerships leader and an operations colleague at a desk filling in a partner program template on screen, a printed tier ladder and benefits grid laid out between them, deep navy and warm amber palette

Partner Program Template: What to Include

What is a partner program template? Short answer: A partner program template is a reusable structure that lays out the core components of a partner program, the tiers, the benefits, the requirements, and the rules, so you can design a program without starting from a blank page. It captures the decisions every program has to […]

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A partnerships leader and a finance partner reviewing a partner incentive programs tier ladder on a wall monitor in a conference room, a printed payout schedule on the table between them, deep navy and warm amber palette

Partner Incentive Programs: What Works in 2026

What are partner incentive programs? Short answer: Partner incentive programs are the structured rewards a vendor offers partners for taking specific actions, from registering a deal to closing one to renewing a customer. They exist to move behavior, not to say thank you, and the good ones pay for outcomes the vendor could not buy […]

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A partnerships leader and a RevOps analyst at a wall monitor reviewing a partner-sourced pipeline growth chart while planning headcount, printed tier ladder on the table, deep navy and warm amber palette

Scaling a Partner Program: What Actually Has to Change

What is scaling a partner program? Short answer: Scaling a partner program is the work of growing partner-sourced revenue faster than the headcount and effort you add to produce it, by turning a few repeatable wins into a system that does not depend on any single person. It is an operating problem, not a recruiting […]

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Two partnerships strategists at a whiteboard sorting partner logos into two columns, one for integration partners and one for services partners, a printed partner map on the table, deep navy and warm amber palette

Tech Partners vs Business Partners: The Real Split

What is the tech partners vs business partners distinction? Short answer: Tech partners vs business partners is the difference between partners who create value through product integration and partners who create value through services, relationships, and reach. It separates the company whose software connects to yours from the firm that sells, implements, or advises customers […]

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A channel manager and a partner account rep reviewing a partner spiffs program on a wall monitor showing a short-term incentive tied to a specific product and deadline, a printed payout sheet on the table, deep navy and warm amber palette

Partner Spiffs: When Short-Term Incentives Work

What are partner spiffs? Short answer: Partner spiffs are short-term, targeted incentives that reward a partner’s individual reps for taking a specific action, registering a deal, closing a particular product, hitting a number by a deadline, on top of the standard margin or commission. They are a tactical nudge aimed at the people doing the […]

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A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.