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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A partnerships leader and a reseller principal negotiating margin tiers across a conference table with a printed reseller agreement and a tier ladder visible, a laptop showing partner pipeline, deep navy and warm amber palette

Reseller Partner Program: What It Is, How to Build

What is a reseller partner program? Short answer: A reseller partner program is the structured arrangement through which a vendor lets partners sell its product to their own customers for a margin, defining the tiers, discounts, rules, and support that make reselling worthwhile on both sides. It turns other companies into an extension of your […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partnerships leader and a reseller principal negotiating margin tiers across a conference table with a printed reseller agreement and a tier ladder visible, a laptop showing partner pipeline, deep navy and warm amber palette

Reseller Partner Program: What It Is, How to Build

What is a reseller partner program? Short answer: A reseller partner program is the structured arrangement through which a vendor lets partners sell its product to their own customers for a margin, defining the tiers, discounts, rules, and support that make reselling worthwhile on both sides. It turns other companies into an extension of your […]

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A SaaS vendor partnerships lead and a value-added reseller reviewing subscription resale margin and renewal terms on a laptop, a printed license and services bundle sheet on the table in an open office, deep navy and warm amber palette

Software Reseller Program: What It Is, How It Works

What is a software reseller program? Short answer: A software reseller program is a vendor arrangement that lets partners resell software licenses or subscriptions to their own customers for a margin, usually bundling implementation and support services around the product. It is the reseller model applied to software specifically, where the economics run on recurring […]

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A channel sales management leader walking a sales VP through partner pipeline stages on a wall monitor while two channel managers review a partner scorecard at the table, deep navy and warm amber palette

Channel Sales Management: How It Actually Works

What is channel sales management? Short answer: Channel sales management is the discipline of producing revenue through partners with the same rigor a direct sales org applies to its own reps: selection, enablement, pipeline, and forecasting. It is the system, not the personality, that makes a channel produce. Where it is absent, partner revenue is […]

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Team of four in a bright office; a woman writes on a whiteboard showing a vendor → reseller partner → end customer workflow while colleagues discuss nearby.

Indirect Sales: What It Is and How to Run It

What is indirect sales? Short answer: Indirect sales is the model where a company sells through third parties, such as resellers, distributors, agents, or system integrators, rather than selling directly to the end buyer with its own reps. The partner owns the customer relationship and the transaction, and the vendor reaches the market through them. […]

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An account executive and a partner rep sitting on the same side of the table in front of a customer during a partner-assisted selling meeting, a shared account plan and printed proposal between them, deep navy and warm amber palette

Partner-Assisted Selling: How It Actually Works

What is partner-assisted selling? Short answer: Partner-assisted selling is a motion in which a partner actively helps your own seller win a deal, contributing trust, technical credibility, customer access, or a complementary product, rather than simply handing over a lead and stepping back. It sits between a pure referral, where the partner passes a name, […]

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A partner sales rep leading a customer meeting with the vendor's account executive sitting in a support role beside them, a shared proposal and printed deal plan on the table, deep navy and warm amber palette

Partner-Led Sales: When Partners Drive the Deal

What is partner-led sales? Short answer: Partner-led sales is a motion in which the partner runs the sales process and owns the customer relationship, while your own team supports from behind with product expertise, deal desk help, and resources. It inverts the usual arrangement, the partner is the seller in front of the customer and […]

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A partnerships leader and a finance partner at a conference table reviewing a printed partner margin structure table showing base discount, deal-registration uplift, and performance tiers, with a calculator and a tier ladder visible, deep navy and warm amber palette

Partner Margin Structure: Reseller Economics

What is a partner margin structure? Short answer: A partner margin structure is the set of discounts, uplifts, and tiers that determine how much a reseller or channel partner earns on a deal, and what behavior earns more. It is the economic engine of a resell program, and it is designed to pay the most […]

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A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.