Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Alex Buckles
Why Your SDRs Calling Isn’t Partner-Sourced
When your SDRs call into a partner’s accounts, the pipeline is yours, not the partner’s. Here is what partner-sourced means, why partners rarely make the calls, and why a neutral third party calling in the partner’s name keeps credit clean.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partner Program Business Case: Winning Budget
What is a partner program business case? Short answer: A partner program business case is the written argument that justifies investing in partnerships, built in the language a CFO actually uses. It lays out the cost, the expected return, the payback timeline, and the risks, so the program competes for budget against every other use […]
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Partner ROI: Measuring Return on Partnerships
What is partner ROI? Short answer: Partner ROI is the return a partner program produces measured against everything it costs to run. It compares the revenue and pipeline partnerships generates to the fully loaded investment, people, tooling, and incentives, so the program can be judged as a financial decision rather than on activity or partner […]
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Partner-Influenced Pipeline: Define and Report It
What is partner-influenced pipeline? Short answer: Partner influenced pipeline is the set of open opportunities a partner touched or advanced without originating, measured against a signed definition agreed by partnerships, sales, and finance. It sits alongside partner sourced pipeline, which a partner originated, and the two together describe the partner motion’s contribution to the funnel. […]
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Partner-Influenced Revenue: How to Measure It
What is partner-influenced revenue? Short answer: Partner influenced revenue is closed-won revenue from deals a partner touched or advanced without originating, measured against a signed attribution definition. It is the revenue-stage counterpart of partner influenced pipeline, and it answers the question a CFO actually asks: how much of what we closed had a partner’s fingerprints […]
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Partner Attribution Model: A Working Build for 2026
What is a partner attribution model? Short answer: A partner attribution model is the signed definition for how partner-touched opportunities count toward sourced, influenced, and assisted pipeline and revenue, with named rules for which partner role at which stage produces which credit. It exists because finance will not fund a partner pipeline forecast without a […]
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Justify Partnership Investment to Your CFO in 2026
What does it take to justify partnership investment to a CFO? Short answer: Justifying partnership investment is the budget-defense motion every head of partnerships now has to run quarterly, and the move that works is to bring a CFO a signed sourced and influenced attribution definition, a partner pipeline forecast with commit and upside ranges, […]
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The Cost of Not Having a Partner Program
What is the cost of not having a partner program? Short answer: The cost of not having a partner program is the revenue, deal influence, and competitive ground a company gives up because partner activity has no system around it. It does not appear as a line item, which is exactly why it goes unmanaged, […]
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Ecosystem ROI: How to Measure It Properly
What is ecosystem ROI? Short answer: Ecosystem ROI is the return a company earns on what it invests in its partner ecosystem, measured as the revenue and efficiency the ecosystem produces against the cost of running it. It is measured badly far more often than it is measured well, usually because teams count only the […]
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Partner-Sourced Revenue: Definition and How to Track It
What is partner-sourced revenue? Short answer: partner-sourced revenue is closed-won revenue from deals a partner originated (the partner brought the opportunity, not just helped along the way). In 2026, it is the cleanest, most defensible number a partnerships team can put in front of a CFO, which is exactly why it has to be measured […]
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Partner Pipeline: What It Is and How to Build One
The partner-attributed slice of your real pipeline, held to the same forecast rigor as direct sales.
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