Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Partnership Pipeline Forecasting: Make Partners Predictable
Short answer: Partnership pipeline forecasting means predicting how many sales-qualified opportunities (SQOs) each partner will bring next month and next quarter, and how much revenue they’ll turn into. Most partnerships leaders can’t do that today. So they aren’t in control of their own number. The fix isn’t a better spreadsheet. It’s running partner GTM motions […]
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GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Cost Per Lead: What It Is and How to Lower It in 2026
Short answer Short answer: Cost per lead is the amount you spend to generate a single lead from a given channel, calculated by dividing total channel spend by the number of leads it produced. It is a diagnostic, not a goal, and the teams that chase it in isolation usually buy cheaper leads that close […]
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Go to Market Strategy Framework: The 2026 Version
Short answer Short answer: A go to market strategy framework is a repeatable structure for making the core go-to-market decisions in order, from who you serve to how you measure what works, so the plan becomes a motion instead of a pile of opinions. It turns the parts most teams decide ad hoc, profile, message, […]
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Go to Market Strategy Services: A Buyer’s Guide
Short answer Short answer: Go to market strategy services are advisory engagements that help you define who you sell to, how you reach them, and how you win, and then stand up the motion to do it. They are worth buying when you have a real decision to make or a motion that will not […]
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Outbound Lead Generation Services: A Buyer’s Guide
Short answer Short answer: Outbound lead generation services are vendors that generate qualified leads and pipeline for you by proactively reaching target accounts through email, phone, and social, instead of waiting for inbound demand. They pay off when you need to reach specific accounts that will not find you on their own, and they disappoint […]
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Outsourced Sales Development: Build vs Buy in 2026
Short answer Short answer: Outsourced sales development is the decision to rent the entire top-of-funnel function, the reps, the process, the tooling, and the management, from a provider rather than building it in-house. It makes sense when sales development is not a source of durable advantage for you and you need the function running now, […]
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Outsourced SDR for Partner-Sourced Pipeline: SDRs Who Call as Your Partner
Real human SDRs who call as your partner, about 1,000 cold calls a month, so the pipeline counts as partner-sourced.
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Revenue Operations Software: A 2026 Buyer’s Guide
Short answer Short answer: Revenue operations software is the set of tools that unify the data, process, and reporting behind sales, marketing, and customer success, so a company can run one forecast off one source of truth. The right stack is decided by your data model and your worst handoffs, not by the longest feature […]
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SaaS Go to Market Strategy: A Playbook That Ships
Short answer Short answer: A SaaS go to market strategy is the plan for who you sell to, how you reach them, and how you win and keep them, expressed as a motion your team can run every week, not a slide you present once. It fails far more often at execution and transfer than […]
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What Is Revenue Operations? Definition and How It Works
Short answer Short answer: What is revenue operations starts with one idea: it is the function that runs sales, marketing, and customer success as a single revenue engine instead of three teams with three systems and three versions of the number. It aligns the process, the data, and the tooling so the whole go-to-market motion […]
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B2B Outbound Sales: What Works in 2026
Short answer Short answer: B2B outbound sales is the motion of proactively reaching target accounts that have not raised their hand, through cold email, calls, and social, to create pipeline that inbound alone would never produce. It still works in 2026, but only for teams that trade volume for precision and relevance. Here is the […]
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