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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a distributor sales lead resolving a channel conflict across a conference table with a deal registration list and rules of engagement printed between them, deep navy and warm amber palette

Channel Conflict: What Causes It and How to Fix It

What channel conflict is Short answer: Channel conflict is what happens when your direct sales team and your partners, or two of your partners, compete for the same customer or the same deal. It matters because the damage is rarely the one lost deal, it is the trust you lose with the partner who watched […]

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Editor's Picks

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

Channel Partner Marketing Plan: Build the Template

What a channel partner marketing plan is Short answer: A channel partner marketing plan is the written, one-page artifact that says what you and a partner will do together this quarter to source pipeline, who owns each part, and how you will measure it. It turns a marketing strategy into a specific set of commitments […]

Channel Partner Marketing Strategy: Fund the Motion

What a channel partner marketing strategy is Short answer: A channel partner marketing strategy is the plan for generating demand through your partners, using co-marketing, funding, and partner-ready assets to produce pipeline in their markets. It is a through-channel motion you design and fund, not a one-off co-branded webinar you run when someone remembers to. […]

A partner operations lead comparing partner coordination tools on two monitors, a PRM deal-registration view and an overlap-data account list side by side, deep navy and warm amber palette

Partner Coordination Tools: What to Use and When

What partner coordination tools are Short answer: Partner coordination tools are the software a program uses to manage partners, share account data, register deals, and keep partner activity connected to the CRM. They matter because most teams buy the wrong category first, standing up a partner portal before they have a motion to run through […]

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Two colleagues lean over a laptop on a conference table, reviewing a document together in a bright office.

When to Hire a Partner Manager: The Real Signals

What deciding when to hire a partner manager involves Short answer: Deciding when to hire a partner manager is a question of evidence, not ambition, and the right moment is after a founder or seller has proven partners can source revenue by hand, not before. It matters because hiring the role to discover whether partnerships […]

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A partner manager planning a partner communication cadence on a calendar board, weekly one-to-one touchpoints and monthly value sends mapped per partner, deep navy and warm amber palette

Partner Communication Cadence: How to Build One

What a partner communication cadence is Short answer: A partner communication cadence is the planned rhythm of one-to-one and one-to-many touches a program uses to keep partners engaged and moving deals between the moments a live opportunity forces contact. It works when each touch carries something useful to the specific partner, and it fails the […]

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A partnerships leader walking a CFO through partner program ROI metrics on a wall monitor, partner-sourced pipeline and cost-per-dollar figures on the chart, deep navy and warm amber palette

Partner Program ROI Metrics That a CFO Will Trust

What partner program ROI metrics are Short answer: Partner program ROI metrics are the numbers that show what a partner program returns against what it costs, expressed in the language a finance team uses to fund things. They only matter if the CFO trusts them, which means the metric has to trace to CRM pipeline […]

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A partnerships lead and a system integrator delivery director reviewing a shared implementation account list on a wall monitor during a joint pipeline review, deep navy wall and warm amber desk lamp

System Integrator Partners: How They Source Pipeline

Short answer: system integrator partners System integrator partners are consulting and implementation firms that build, deploy, and manage technology inside their clients’ environments, and sell software into those same accounts. They produce pipeline because they own the delivery relationship: the buyer already trusts them, so a recommendation from the integrator moves a deal faster than […]

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Two colleagues presenting data on a wall-mounted screen in a blue-walled office, pointing at charts.

Partner Program Optimization: A Practical Guide

Short answer: partner program optimization Partner program optimization is the ongoing work of concentrating a program’s effort and budget on the partners and motions that produce pipeline, and cutting or fixing the ones that do not. It works when the decisions run on sourced and influenced pipeline per partner rather than on activity, because a […]

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A vendor alliances lead and a systems integrator practice director reviewing a certification path and a deal-registration schedule on a laptop during a program design session, deep navy wall and warm amber desk lamp

Partner Program for Systems Integrators: A Guide

Short answer: partner program for systems integrators A partner program for systems integrators is the set of terms, certifications, and incentives a vendor designs so integrators recommend and deploy its product inside their client engagements. It works when the program rewards delivery influence rather than resale volume, because an integrator’s value is the trust it […]

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A partnerships operations lead and a RevOps analyst comparing partner management system requirements on a shared laptop with a printed vendor shortlist on the desk, deep navy wall and warm amber desk lamp

Partner Management System: How to Choose One

Short answer: partner management system A partner management system is the software a company uses to run its partner program: onboarding, deal registration, content, incentives, and reporting in one place. It earns its cost when it removes administrative friction and produces a clean partner-sourced pipeline number, so the buying question is which motion you run, […]

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A partnerships leader walking a partner account manager through a partner lifecycle stage board from recruit to produce on a wall monitor during a planning session, deep navy wall and warm amber desk lamp

Partner Lifecycle Management: The Full Model

Short answer: partner lifecycle management Partner lifecycle management is the practice of moving a partner through defined stages, from recruitment to onboarding to enablement to first co-sell to steady production, with a clear owner and exit criteria at each step. It works when every stage has a next action and a definition of done, because […]

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Two product and partnership leads across a conference table reviewing a printed OEM embedding agreement and a revenue-share schedule during a contract negotiation, deep navy wall and warm amber desk lamp

OEM Technology Partnerships: How the Model Works

Short answer: OEM technology partnerships OEM technology partnerships embed one company’s software inside another company’s product, which the host then sells to its customers under its own brand. They pay when the embedded technology becomes a feature the host cannot easily build itself, so the host distributes it at scale and shares revenue rather than […]

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A revenue leader and a sales strategist mapping routes to market on a wall board showing direct, reseller, referral, and marketplace channels against customer segments, deep navy and warm amber palette

Sales Channel Strategy: A Practical Guide

What a sales channel strategy is Short answer: A sales channel strategy is the deliberate choice of which routes to market you use to reach customers, direct, reseller, referral, marketplace, or a mix, and which route serves which segment. It matters because most companies accumulate channels by accident, adding a reseller here and a marketplace […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.