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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partnerships lead and a reseller principal signing a reseller agreement across a table with a margin and pricing structure printed between them, deep navy and warm amber palette

Reseller Program: What It Is and How to Build One

Short answer Short answer: A reseller program is the structure that lets partners buy or sell your product for a margin and take it to their own customers under a defined agreement. It matters because resellers can carry your product into markets and accounts your direct team never reaches, but a reseller program only produces […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partnerships founder sketching a partner program plan at a whiteboard.

How to Build a Partner Program

Sequence four pillars before launching the portal: profile, attribution, activation, and pipeline.

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Crossbeam logo on a navy and amber editorial background representing the Valuation Certainty Framework five-lever business case for justifying Crossbeam to a CFO

Justifying Crossbeam: Building Your Internal Business Case

Build the internal business case for Crossbeam in three pieces: a five-lever diagnostic, conservative funnel math, and a staged rollout. CFO-ready.

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A partnerships leader and a RevOps analyst mapping partner ecosystem platform categories on a wall monitor, printed vendor category cards on the table, deep navy wall and warm amber desk lamp

Partner Ecosystem Platforms: A Buyer’s Map

Partner ecosystem platforms are the software stack that operationalizes how a company recruits, manages, co-sells with, and reports on its partners. The stack has three layers: account mapping (Crossbeam, PartnerTap), PRM (Introw, Euler, Impartner, and others), and ecosystem orchestration (Forecastable). The right buying decision depends on the partner motion, not…

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Multi-company partnership working session with four professionals at a round table sharing laptops

Ecosystem Partnerships: What They Are, How They Work

Ecosystem partnerships are the network of technology, services, and channel partners whose combined presence at the same customer accounts produces co-sell, co-build, and customer-expansion opportunities. The operating model is different from one-to-one channel partnerships, ecosystem partnerships compound through overlap, integration density, and shared customer success rather than through bilateral commercial agreements. Run them well and […]

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Featured image for Forecastable blog post on cro partner pipeline

How CROs Should Think About Partner Pipeline (Without Discounting It to Zero)

Most CROs don’t trust the partner pipeline number their CPO walks into the weekly forecast call with. The reason is structural: the partner pipeline gets built on a different attribution model, refreshed on a different cadence, and aggregated at a different level of confidence than the direct pipeline. To earn a seat in the forecast […]

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Featured image for Forecastable blog post on cpo comp model

The CRO’s Comp Model for Partner-Sourced Pipeline

Partner-sourced pipeline should pay AEs the same commission as direct deals with full credit, no haircut. Partner managers get separate quota credit from a different comp pool. This eliminates the zero-sum fight and prevents AE sandbagging of partner intros.

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Featured image for Forecastable blog post on partner enablement

Partner Activation: The Work That Turns Enablement Into Pipeline

Partner activation is the work of getting partner sellers, technical teams, and customer success people to actually run deals alongside the vendor. The industry calls this enablement; the work that produces revenue is activation. Most B2B SaaS partner programs invest heavily in enablement content (training portals, certification badges, recorded courses) and underinvest in activation (motion […]

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Head of partnerships and CRO reviewing a partner program performance report mid-discussion in private office

Why Partner Programs Fail: The Five Structural Causes (and How to Fix Them)

Partner programs in B2B SaaS fail for predictable structural reasons, not for lack of effort. The five most common failure causes: missing executive sponsor, unclear partner ICP, no partner-influenced revenue accountability, weak partner activation (especially the motion and reinforcement layers), and absent operational rigor (attribution, forecast cadence, executive reporting). Get one of these wrong and […]

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Featured image for Forecastable blog post on confidence bands

Partner Pipeline Confidence Bands: The Range Model That Earns CRO Trust

Partner pipeline confidence bands report the partnerships forecast as three numbers (low, mid, high) instead of one. The low band includes only deals at stage 4 or later with active Co-Sell Plans and a partner check-in within fourteen days. Mid adds stage 3 deals with active partner engagement. High adds stage 2 deals with strong […]

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Featured image for Forecastable blog post on board reporting

How to Report Partner Pipeline to the Board: The Slide That Works

The board slide that works for partner pipeline reporting has three numbers and nothing else. Partner-sourced ARR with three to five named accounts. Partner-influenced velocity lift measured in days reduced versus direct deals. Partner-sourced conversion rate compared to direct. No combined “total partner pipeline” headline. No engagement metrics. No forecast. Three credible numbers a CFO […]

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A partnerships leader and a finance partner designing a channel incentive plan at a table with a spiff and margin structure printed between them, deep navy and warm amber palette

Channel Incentives: What They Are and How to Design Them

Short answer Short answer: Channel incentives are the payments and rewards a vendor gives partners to drive a specific selling behavior, from deal registration discounts to rebates, spiffs, and market development funds. They matter because a partner sells for whoever makes it worth their time, and a well-designed incentive buys attention while a badly designed […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.