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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
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Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

Two partnerships reps from different companies comparing customer and prospect lists on a shared screen showing overlapping accounts highlighted, deep navy and warm amber palette

What Is Account Mapping? A Clear Definition

Short answer Short answer: Account mapping is the process of comparing two companies’ customer and prospect lists to find where they overlap, so partners can see shared customers, shared prospects, and warm paths into accounts neither could open alone. It turns a vague sense that “we probably have customers in common” into a specific, actionable […]

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Two colleagues review a document on a conference table, discussing work together in a bright office.

B2B Partner Onboarding: Build a 90-Day Ramp

Short answer Short answer: B2B partner onboarding is the structured 90-day process that turns a newly signed partner into one that actually sources and closes deals. It works when you run it as a ramp to first revenue, not a document handoff, with named owners on both sides, a first-deal target, and a weekly check […]

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A channel operations manager walking a new reseller through a five-stage onboarding process on a wall board, with portal access and deal-registration steps checked off, deep navy and warm amber palette

Channel Partner Onboarding Process: A Playbook

Short answer Short answer: A channel partner onboarding process is the ordered sequence of stages that takes a new reseller or integrator from signed agreement to first sourced deal, with a named owner and a concrete artifact at each step. It works when it is a documented five-stage flow with dates, not a folder of […]

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A partnerships leader and a finance partner at a desk designing a channel compensation plan with a margin-and-spiff table and a partner tier ladder printed in front of them, deep navy and warm amber palette

Channel Sales Compensation Plans That Work

Short answer Short answer: Channel sales compensation plans are the margin, incentives, and rewards you use to get partners and their reps to sell your product instead of a competitor’s. They work when they pay for the behavior you actually want, sourcing new deals, not just fulfilling ones, and when the reward is simple enough […]

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A solution integrator consultant and a vendor partner manager walking a client stakeholder through a combined product-and-services solution on a screen, integration architecture and account name visible, deep navy and warm amber palette

Solution Integrator: What It Is and How It Differs

What a solution integrator is Short answer: A solution integrator is a partner that assembles multiple products and services, often from several vendors, into one working solution for a client and takes responsibility for the whole outcome. It differs from a plain reseller because it owns the design and delivery of the combined solution, and […]

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A channel manager explaining a TSD distribution model on a whiteboard to two colleagues, boxes for vendor, TSD, and agent drawn in a chain, deep navy and warm amber palette

What Is a TSD? The Technology Services Distributor

What is a TSD Short answer: What is a TSD comes down to one role: a technology services distributor is the aggregator that sits between technology vendors and a large network of independent agents, giving those agents access to many vendors’ services through a single relationship. It handles supplier contracts, commissions, and enablement so agents […]

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A partnerships leader and a RevOps analyst comparing PRM system options on a wall monitor, a deal-registration pipeline and vendor shortlist visible on screen, deep navy and warm amber palette

PRM System: What It Is and How to Choose One

What a PRM system is Short answer: A PRM system is partner relationship management software that administers your partner program, giving you a partner portal, deal registration, enablement content, and reporting in one place. It handles the administration of partnerships well, and it does not, on its own, produce partner-sourced revenue. I want to be […]

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A partner marketing lead and a finance partner reviewing a printed spiff payout table against sourced deals on a laptop, approval column visible, deep navy and warm amber palette

Spiff Program Management: Incentives That Pay

What spiff program management actually is Short answer: Spiff program management is the practice of designing, running, and measuring short-term incentives that pay partner reps for a specific behavior you want more of. It works when the spiff rewards a clear action tied to revenue and pays fast, and it fails when the rules are […]

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A channel partner manager and a reseller principal running a joint pipeline review, a partner-sourced deal list and quota-attainment chart on the monitor between them, deep navy and warm amber palette

Channel Partner Manager: Role, Skills, and What They Do

What a channel partner manager is Short answer: A channel partner manager is the person who owns a set of partners that resell, refer, or co-sell your product, and who is measured on the revenue those partners actually source. They are a quota-carrying seller whose customers happen to be other companies, not a relationship host […]

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Two hands sign a document with pens while a coffee mug sits nearby on a wooden table, suggesting a business signing moment.

Channel Partner Onboarding Checklist That Works

What a channel partner onboarding checklist actually is Short answer: A channel partner onboarding checklist is the ordered set of steps that takes a newly signed partner from paperwork to their first real selling activity with you. It works when the finish line is the partner’s first co-sold or sourced deal, and it fails when […]

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Two contract negotiators from a software vendor and a hardware manufacturer reviewing an OEM embedding agreement across a conference table with a product architecture diagram visible, deep navy and warm amber palette

OEM Partners: What They Are and How to Work With Them

Short answer Short answer: OEM partners are companies that embed your product into their own and sell the combination under their brand, so your technology reaches their customers without your logo on the box. They matter because a single OEM relationship can put your product into thousands of end customers at once, but the model […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.