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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partner manager and an account executive reviewing a co-sell deal on a monitor, counting how many contacts on each side are engaged and flagging a single-threaded deal, deep navy and warm amber palette

Partner Multithreading Tracking in Co-Sell Deals

What is partner multithreading? Short answer: Partner multithreading is having more than one real relationship engaged on both sides of a co-sell deal, on your side, the partner’s side, and inside the customer. Tracking it means counting those threads on each deal so you can see which co-sells rest on a single person. It matters […]

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A head of partnerships walking a board through a one-page partner program report on a wall monitor, showing sourced pipeline and cost per qualified lead, deep navy and warm amber palette

Partner Program Board Reporting That Holds Up

What is partner program board reporting? Short answer: Partner program board reporting is the summary you take into a board or executive review to show what the partner program is producing and what it costs. It is not the activity dashboard your team runs on. It matters because the board funds pipeline and efficiency, not […]

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A partnerships leader and an operations analyst scoring a list of prospective partners against a fit rubric on a monitor, ranking partners into tiers, deep navy and warm amber palette

Partner Qualification Scoring: A Practical Model

What is partner qualification scoring? Short answer: Partner qualification scoring is a simple model that ranks partners by how well they fit your motion and how ready they are to sell, so you spend your limited attention on the ones that will produce. It replaces gut feel and logo bias with a repeatable read. It […]

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Two professionals collaborating at a whiteboard with a customer journey diagram labeled Awareness, Consideration, Purchase.

Tech Partners vs Solutions Partners: Where Each Fits

What tech partners vs solutions partners means Short answer: Tech partners vs solutions partners is the difference between companies that integrate with your product and companies that implement it. A tech partner connects software to yours through an integration or marketplace listing. A solutions partner sells, deploys, and services your product for the customer. They […]

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Two coworkers study a widescreen monitor displaying a blue diagram titled 'Mutual Customer Overlap' in an open-plan office.

Mutual Customer Overlap at the Account Level

What is mutual customer overlap? Short answer: Mutual customer overlap is the set of accounts that both you and a partner already sell to or serve. At the account level, it names the specific companies you share, not a percentage, so a rep can act on it. It matters because a shared customer is the […]

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A partnerships lead and an account executive reviewing partner overlap expansion signals on a monitor, highlighting shared customers ready to expand, deep navy and warm amber palette

Partner Overlap Expansion Signals: A Field Guide

What partner overlap expansion signals are Short answer: Partner overlap expansion signals are the patterns in shared-account data that show which existing customers are ready to grow, based on where you and a partner both have a presence. They matter because the overlap most teams use only to find new logos is also the clearest […]

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A partner manager building a relationship map of partner contacts on a screen, marking supporters, neutrals, and detractors across a partner org, deep navy and warm amber palette

Relationship Mapping for Partner Contacts

What relationship mapping for partner contacts is Short answer: Relationship mapping for partner contacts is the practice of charting who you know inside a partner firm, where they sit, and whether each person supports, ignores, or resists working with you. It matters because most partner programs depend on one or two contacts and never map […]

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A partnerships leader walking a CFO through a partner revenue forecast on a wall monitor, showing sourced and influenced pipeline resolving to a forecast line, deep navy and warm amber palette

Partner Revenue Forecasting: A Practical Method

What partner revenue forecasting is Short answer: Partner revenue forecasting is the practice of predicting the revenue a partner program will produce, using pipeline and conversion data rather than optimism. It matters because partnerships is usually the one revenue line no one can forecast, which is why it is the first line cut when the […]

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Two partnerships leaders comparing a technology partner manager role card against a partner development manager role card on a table, mapping responsibilities, deep navy and warm amber palette

Technology Partner Manager vs Partner Development Manager

What a technology partner manager and a partner development manager are Short answer: Technology partner manager vs partner development manager is a question of integration versus revenue. A technology partner manager owns the relationship and the joint product between two companies, while a partner development manager drives deals and readiness with partners in the field. […]

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A head of partnerships mapping a partner enablement team org chart on a glass wall, roles connected from partner ops to co-sell enablement, deep navy and warm amber palette

Partner Enablement Team Structure: Who to Hire

What partner enablement team structure is Short answer: Partner enablement team structure is how you organize the people who get partners ready and able to sell, from the first hire to a full function. It matters because most teams hire in the wrong order, standing up content and portals before anyone owns the motion that […]

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A partnerships leader and an operations manager evaluating partnership management software on a monitor showing a mixed partner list of resellers, tech partners, and referrers with a sourced-pipeline view, deep navy and warm amber palette

Partnership Management Software: A Buyer’s Guide

Short answer Short answer: Partnership management software is the system a company uses to run its entire partner base in one place, covering partner records, onboarding, deal registration, incentives, and attribution across resellers, technology partners, and referrers alike. It matters because once you have more than a few partners across more than one type, managing […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.