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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partnerships lead and a reseller principal signing a reseller agreement across a table with a margin and pricing structure printed between them, deep navy and warm amber palette

Reseller Program: What It Is and How to Build One

Short answer Short answer: A reseller program is the structure that lets partners buy or sell your product for a margin and take it to their own customers under a defined agreement. It matters because resellers can carry your product into markets and accounts your direct team never reaches, but a reseller program only produces […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partnerships leader and a finance partner at a desk designing a channel compensation plan with a margin-and-spiff table and a partner tier ladder printed in front of them, deep navy and warm amber palette

Channel Sales Compensation Plans That Work

Short answer Short answer: Channel sales compensation plans are the margin, incentives, and rewards you use to get partners and their reps to sell your product instead of a competitor’s. They work when they pay for the behavior you actually want, sourcing new deals, not just fulfilling ones, and when the reward is simple enough […]

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A partnerships leader running a joint quarterly business review with a partner executive, shared goals and a sourced-revenue chart on the screen between them, deep navy and warm amber palette

Strategic Partnership Management: A Field Guide

What strategic partnership management actually is Short answer: Strategic partnership management is the discipline of running your handful of most important partnerships as a deliberate, measured revenue motion rather than a set of relationships you maintain. It works when each strategic partnership has a shared goal, a joint operating rhythm, and a number both sides […]

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Two alliance leads from different companies signing a printed joint go-to-market plan across a table, a shared account list between them, deep navy and warm amber palette

Strategic Alliance Definition: What It Means

What is a strategic alliance Short answer: The clearest strategic alliance definition is two independent companies committing shared resources to a joint goal that neither can reach as fast or as fully alone. It is a mutual investment relationship, not a vendor contract, so both sides put something at risk (people, roadmap, market access) and […]

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Two alliance leaders from different software companies reviewing a joint account plan on a wall monitor, shared pipeline chart and a signed alliance agreement on the table, deep navy and warm amber palette

Strategic Alliance Examples: What Actually Works

What good strategic alliance examples have in common Short answer: The strategic alliance examples worth studying all share one trait, which is a joint revenue motion that both companies can measure, not a logo swap or a press release. They pair complementary products, name the shared customer, and agree in advance on who sells what […]

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A partner manager and a RevOps lead sorting partners into a printed three-band tier ladder on a glass wall, sourced-revenue thresholds marked next to each band, deep navy and warm amber palette

Partnership Tiers: Structure Them for Revenue

What partnership tiers actually are Short answer: Partnership tiers are the bands a program uses to sort partners by how much they produce and how much investment they earn back. They should be a function of sourced revenue and executed plays, not company size or relationship warmth, so that moving up a tier means a […]

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A partnerships leader and a partner manager building coverage across a partner org on a monitor, adding second relationships and documenting the account so no partnership rests on one person, deep navy and warm amber palette

Prevent Personnel-Driven Partner Churn

What is personnel-driven partner churn? Short answer: Personnel-driven partner churn is when a partnership decays because a key person leaves or changes roles, not because the partner soured on you. It is the most preventable kind of partner loss, because the cause is structural: the partnership depended on one person. It matters because programs treat […]

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A partner manager noticing that a key champion inside a partner firm has changed roles, reviewing the account and planning a re-engagement on a monitor, deep navy and warm amber palette

Partner Champion Churn When a Role Changes

What is partner champion churn? Short answer: Partner champion churn is what happens when the person inside a partner who backs you leaves, gets promoted, or moves to a new team, and the partnership loses its advocate. The role change is the most common and most missed version, because the champion is still at the […]

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A partnerships leader and an operations analyst scoring a list of prospective partners against a fit rubric on a monitor, ranking partners into tiers, deep navy and warm amber palette

Partner Qualification Scoring: A Practical Model

What is partner qualification scoring? Short answer: Partner qualification scoring is a simple model that ranks partners by how well they fit your motion and how ready they are to sell, so you spend your limited attention on the ones that will produce. It replaces gut feel and logo bias with a repeatable read. It […]

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A partnerships leader and a finance partner reviewing a partner tier compensation ladder printed on the table, mapping margin bands to partner behaviors, deep navy and warm amber palette

Partner Tier Compensation: How to Structure It

What partner tier compensation is Short answer: Partner tier compensation is how a program rewards partners at each level, through margin, incentives, and benefits tied to what the partner does and produces. It matters because most tier models pay for size and seniority when they should pay for behavior. A tier that rewards a logo […]

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Two colleagues presenting data on a wall-mounted screen in a blue-walled office, pointing at charts.

Partner Program Optimization: A Practical Guide

Short answer: partner program optimization Partner program optimization is the ongoing work of concentrating a program’s effort and budget on the partners and motions that produce pipeline, and cutting or fixing the ones that do not. It works when the decisions run on sourced and influenced pipeline per partner rather than on activity, because a […]

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A vendor partnerships lead and a reseller principal signing a reseller agreement across a table with a margin and pricing structure printed between them, deep navy and warm amber palette

Reseller Program: What It Is and How to Build One

Short answer Short answer: A reseller program is the structure that lets partners buy or sell your product for a margin and take it to their own customers under a defined agreement. It matters because resellers can carry your product into markets and accounts your direct team never reaches, but a reseller program only produces […]

Read Article
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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.