Skip to main content

Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
Globel Img — It’s All AboutThe Team
Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
Uniq Img — It’s All AboutThe Team
Interpise Img — It’s All AboutThe Team
Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
1Co Marketing Img — It’s All AboutThe Team

Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

Read Article

Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A vendor partner marketing lead and a channel partner reviewing a market development funds request and a campaign results sheet across a desk, a printed MDF approval form and a laptop pipeline view visible, deep navy and warm amber palette

Market Development Funds: What They Are and Use

What are market development funds? Short answer: Market development funds are money a vendor gives a partner to spend on marketing the vendor’s product, usually tied to specific approved activities and repaid or granted against proof of spend. They exist to get partners marketing when partners lack the budget or incentive to do it alone. […]

Read Article
A B2B partner marketing manager and a partner's marketer planning a co-branded webinar on a glass wall, a printed joint campaign brief and a shared audience list on the table in an open office, deep navy and warm amber palette

B2B Partner Marketing: What It Is and How to Run

What is B2B partner marketing? Short answer: B2B partner marketing is marketing done with and through partners to reach buyers a vendor could not reach alone, spanning co-branded campaigns, joint events, referrals, and shared demand generation. It treats partners as a marketing channel, not just a sales one. Done well, it borrows a partner’s trust […]

Read Article
A channel operations manager and a partner account manager approving a deal registration in software on a shared screen, a printed conflict-resolution rules sheet on the desk in an open office, deep navy and warm amber palette

Deal Registration Software: What It Is, How to Pick

What is deal registration software? Short answer: Deal registration software is the tool that lets a partner formally claim an opportunity, lets the vendor review and approve it, and records who owns the deal so both sides avoid conflict and can prove attribution. It is the single most important workflow in a channel program, because […]

Read Article
A partner manager walking a new channel partner through an onboarding plan on a laptop during a kickoff, a printed 30-60-90 onboarding checklist and first-deal targets on the table in an open office, deep navy and warm amber palette

Channel Partner Onboarding: How to Do It Right

What is channel partner onboarding? Short answer: Channel partner onboarding is the structured process of taking a newly signed partner from contract to first deal, covering setup, training, enablement, and the early support that turns intent into revenue. It is the bridge between recruitment and production, and it is where most partnerships quietly die. A […]

Read Article
A partner enablement manager coaching a partner's sales rep through a demo and a battle card on a laptop before a customer call, a printed talk track and objection sheet on the desk in an open office, deep navy and warm amber palette

Partner Sales Enablement: What It Is, How It Works

What is partner sales enablement? Short answer: Partner sales enablement is the ongoing work of equipping a partner’s sellers to position, demo, and close your product as confidently as your own reps, spanning training, tools, messaging, and deal support. It is what stands between a partner who technically carries your product and one who actually […]

Read Article
A partnerships leader and a reseller principal negotiating margin tiers across a conference table with a printed reseller agreement and a tier ladder visible, a laptop showing partner pipeline, deep navy and warm amber palette

Reseller Partner Program: What It Is, How to Build

What is a reseller partner program? Short answer: A reseller partner program is the structured arrangement through which a vendor lets partners sell its product to their own customers for a margin, defining the tiers, discounts, rules, and support that make reselling worthwhile on both sides. It turns other companies into an extension of your […]

Read Article
A SaaS vendor partnerships lead and a value-added reseller reviewing subscription resale margin and renewal terms on a laptop, a printed license and services bundle sheet on the table in an open office, deep navy and warm amber palette

Software Reseller Program: What It Is, How It Works

What is a software reseller program? Short answer: A software reseller program is a vendor arrangement that lets partners resell software licenses or subscriptions to their own customers for a margin, usually bundling implementation and support services around the product. It is the reseller model applied to software specifically, where the economics run on recurring […]

Read Article
A channel chief and a finance partner designing channel sales incentive programs at a whiteboard showing a rebate and SPIFF ladder, a printed partner payout model on the table in an open office, deep navy and warm amber palette

Channel Sales Incentive Programs: How to Design

What are channel sales incentive programs? Short answer: Channel sales incentive programs are the structured rewards a vendor uses to motivate partners and their reps to sell more, spanning rebates, SPIFFs, margin bonuses, tiers, and recognition. They exist because a partner rep chooses where to spend selling time, and incentives tilt that choice toward your […]

Read Article
A channel sales manager running a partner deal review with a reseller's account executive at a conference table, a printed pipeline list and a joint account plan between them in an open office, deep navy and warm amber palette

Channel Sales Manager: What the Role Really Does

What is a channel sales manager? Short answer: A channel sales manager owns revenue produced through a set of partners, recruiting the right ones, enabling their sellers, and driving joint deals to close. It is a quota-carrying sales role where the sellers work at another company. The job is to make partners produce, not just […]

Read Article
A channel sales management leader walking a sales VP through partner pipeline stages on a wall monitor while two channel managers review a partner scorecard at the table, deep navy and warm amber palette

Channel Sales Management: How It Actually Works

What is channel sales management? Short answer: Channel sales management is the discipline of producing revenue through partners with the same rigor a direct sales org applies to its own reps: selection, enablement, pipeline, and forecasting. It is the system, not the personality, that makes a channel produce. Where it is absent, partner revenue is […]

Read Article
1 23 24 25 26 27 60
A revenue leader and a channel chief mapping a channel sales model on a whiteboard with reseller tiers, margins, and a direct-versus-partner routing chart visible, deep navy and warm amber palette

Channel Sales Model: What It Is and How to Build One

Short answer Short answer: A channel sales model is a go-to-market approach where a company sells through third-party partners, resellers, distributors, or agents, instead of relying only on its own direct sales team. It matters because the right channel model multiplies reach without multiplying headcount, letting partners carry your product into markets and accounts your […]

Read Article
1 23 24 25 26 27 595

Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

End Your

Co-Selling Struggles

Let's Talk
Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.