Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Alex Buckles
Your PRM Logs Deals. Who Makes Them Happen?
A PRM records partner activity, from deal registrations to MDF claims. It doesn’t create pipeline. Here is what PRMs do well, why partners don’t live in portals, and how to produce partner pipeline with or without a PRM.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Alex Buckles
Your PRM Logs Deals. Who Makes Them Happen?
A PRM records partner activity, from deal registrations to MDF claims. It doesn’t create pipeline. Here is what PRMs do well, why partners don’t live in portals, and how to produce partner pipeline with or without a PRM.
Read Article
Best PRM Software: How to Choose in 2026
Short answer: The best PRM software is the one that fits the partner program you actually run, not the one with the longest feature list. A partner relationship management tool is a system of record for partners, deal registration, tiers, the portal and reporting. Choose it based on your channel’s size, how CRM-native it needs […]
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Crossbeam vs Introw: Overlap Data or PRM?
Short answer Short answer: Crossbeam vs Introw is not a head-to-head at all, because the two tools solve different layers of the partner stack and many teams end up running both. Crossbeam is an overlap and ecosystem-data platform that shows where your accounts intersect with your partners’ accounts, and Introw is a partner relationship management […]
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Crossbeam Alternatives: What to Compare in 2026
Short answer Short answer: Crossbeam alternatives fall into two different layers that buyers constantly confuse, so the first job is deciding which layer you actually need before you compare a single feature. Most teams shopping for a Crossbeam replacement are, in practice, shopping for one of two things: partner-overlap and ecosystem data, or a partner […]
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Partner Management: The Operating Rhythm That Makes Partners Produce
Partner managers own the relationships. The rest is a weekly rhythm: tiers, shared success plans, account-mapping sessions and QBRs on outcomes.
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Partner Management Software: What It Is and How to Choose
Short answer Short answer: Partner management software is the system of record for running a partner program, covering partner onboarding, deal registration, content, and reporting in one place. It matters because a growing program eventually outruns spreadsheets, and the right tool gives partners a portal and gives you visibility, but the software alone will not […]
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Partnership Management Software: A Buyer’s Guide
Short answer Short answer: Partnership management software is the system a company uses to run its entire partner base in one place, covering partner records, onboarding, deal registration, incentives, and attribution across resellers, technology partners, and referrers alike. It matters because once you have more than a few partners across more than one type, managing […]
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Channel Management Software: A Practical Buyer’s Guide
Short answer Short answer: Channel management software is the system a company uses to recruit, onboard, enable, and track its indirect sales partners, covering deal registration, lead distribution, incentives, and partner reporting in one place. It matters because a growing channel drowns in spreadsheets fast, and the right tool turns partner administration from a bottleneck […]
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Partner Training Software: A 2026 Buyer’s Guide
Short answer Short answer: Partner training software is the platform you use to teach partners how to position, sell, and support your product, through courses, certifications, and reference materials. It matters because a partner that does not understand your product will not sell it, but the software only pays off when the training is tied […]
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Ecosystem Map Template: How to Build Yours
Short answer Short answer: An ecosystem map template is a structured layout that plots your partners by type and overlays where they share accounts with you, so you can see your whole partner landscape and decide where to act. It matters because most teams carry the ecosystem in their heads or in scattered spreadsheets, which […]
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