Nearbound Marketing: What It Is and How It Works
Demand generation that runs through partners by borrowing their trust, measured as pipeline.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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Account-Mapping Tools: A 2026 Buyer’s Guide for Partner Teams
Account-mapping tools are the data layer that lets two companies see overlap between their CRM accounts without sharing raw records. The category is mature, the tier-one vendors are well known, and the buying decision can be wrong because teams pick a tool before they define the operating motion. Pick the motion first; the tool selection […]
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Editor's Picks
MDF Programs That Generate Real Pipeline (Not Just Activity)
Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]
Joint Demand Generation: How to Run Co-Marketing That Converts
Short answer: joint demand generation campaigns with partners produce 2x to 4x the ROI of solo demand-gen when designed correctly. They produce 0.5x or worse when designed wrong. The difference comes down to four design decisions. You need a shared ICP, a single accountable owner, lead-level attribution, and a structured handoff motion. Get those four […]
PartnerStack Alternatives in 2026: A Buyer’s Comparison
PartnerStack alternatives for 2026: Impact.com, Allbound, Kiflo, Impartner, Reditus, and Rewardful — when each fits, plus an evaluation framework.
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Alex Buckles
AI vs PRM: When to Replace and When to Layer
The “AI vs PRM” framing in 2026 is misleading because it collapses three different things into a binary. There are AI-native PRMs (Introw and Euler, purpose-built around AI agents and CRM-native architecture), traditional PRMs that have added AI features (Impartner, PartnerStack, ZINFI, MindMatrix’s Bamboo AI), and AI-native co-sell orchestration platforms that sit above the PRM […]
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Alex Buckles
What Is PRM Software? The Honest Definition
PRM software is the most overloaded acronym in partnerships. It is one category of four, with specific leaders and specific use cases. Here is the honest definition and what gets confused with it.
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Alex Buckles
Crossbeam vs PartnerTap: Which Account Mapping Tool Fits Your Stack
Crossbeam and PartnerTap are the two account mapping platforms that matter most for B2B SaaS partnerships in 2026. Crossbeam leads on partner-network reach, ELG category claim, and the developer ecosystem. PartnerTap leads on enterprise multi-partner co-selling depth and named-customer credibility. The right choice depends less on features and more on which your partners are already using.
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Mindmatrix Alternatives: 6 PRM Options for 2026
Mindmatrix is a long-tenured Through-Channel Marketing Automation (TCMA) and PRM platform best fit for vendors with deep channel-marketing needs and a sizable indirect motion. Buyers often shop alternatives when they want a lighter PRM, a more modern UI, a Salesforce-native architecture, or a co-sell-first ecosystem stack. This guide compares six alternatives by program shape, the […]
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WorkSpan Alternatives: 6 Co-Sell Platform Options 2026
WorkSpan is an enterprise co-sell management platform best known for its hyperscaler integrations (AWS ACE, Microsoft Partner Center, Google Cloud Marketplace) and for managing complex multi-party co-sell motions inside large alliances organizations. Buyers shop alternatives when they want a lighter co-sell layer, account-mapping-first ecosystem data, or a modern PRM that handles partner enablement alongside co-sell. […]
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PRM Software in 2026: From Partner Portal to AI Chief Partnerships Officer
PRM (Partner Relationship Management) is splitting into two categories in 2026: a legacy execution stack (Impartner, Zinfi, PartnerStack, Allbound, Magentrix) and a new judgment layer powered by agentic AI (Introw, Euler, and Forecastable). Here’s how to tell them apart and how to choose.
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