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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partner manager and an account executive reviewing a co-sell plan on a tablet at a modern desk

What Is Co-Selling? A Definitive Guide for B2B SaaS

Co-selling is two reps working one deal and sharing the credit. What it is, how it differs from referrals and channel sales, and how to run a motion that produces.

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A revenue leader and colleague reviewing an ecosystem partner pipeline dashboard on a large monitor

What Is Ecosystem-Led Growth (ELG)? A Clear Guide

Ecosystem-led growth uses your partner network as a primary go-to-market engine. What ELG means, how it differs from nearbound and partnerships, and how to operate it.

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A partner manager and an account executive running account-based discovery on a shared account in a conference room, a printed target-account map with partner overlap notes on the table, deep navy and warm amber palette

Account-Based Discovery for Partner Teams

What is account-based discovery? Short answer: Account-based discovery is the practice of starting from a defined list of target accounts and working backward to find the partner relationships, signals, and entry points into each one, rather than starting from inbound leads and hoping the right accounts show up. It flips discovery from reactive to deliberate. […]

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Senior man in a blue blazer explains diagrams on a whiteboard to two colleagues taking notes.

AE Partner Enablement: A Practical Playbook

What is AE partner enablement? Short answer: AE partner enablement is the work of teaching your own account executives how to find, use, and co-sell with partners, so the channel shows up in their deals instead of staying a separate program they ignore. It is enablement pointed inward, at your sellers, not outward at the […]

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An account executive and a customer success manager debating who owns a partner referral across a desk, a printed referral routing diagram with AE and CSM lanes between them, deep navy and warm amber palette

AEs vs CSMs: Who Owns Partner Referrals?

What is the difference between AEs and CSMs on partner referrals? Short answer: AEs vs CSMs on partner referrals comes down to motion: an AE owns a referral when it is a net-new sales opportunity that needs to be qualified and closed, while a CSM owns it when it is an expansion or relationship play […]

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A partner operations manager and a RevOps engineer setting up Crossbeam overlap automation on a wall monitor showing matched accounts, a printed account-mapping workflow with sync arrows on the desk, deep navy and warm amber palette

Crossbeam Overlap Automation: How It Works

What is Crossbeam overlap automation? Short answer: Crossbeam overlap automation is the automatic detection of shared accounts and prospects between you and your partners, replacing the manual spreadsheet swaps that account mapping used to require. It connects each side’s CRM data and surfaces the intersections, so overlap is a live signal rather than a quarterly […]

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A partnerships leader and a finance partner reviewing a partner incentive programs tier ladder on a wall monitor in a conference room, a printed payout schedule on the table between them, deep navy and warm amber palette

Partner Incentive Programs: What Works in 2026

What are partner incentive programs? Short answer: Partner incentive programs are the structured rewards a vendor offers partners for taking specific actions, from registering a deal to closing one to renewing a customer. They exist to move behavior, not to say thank you, and the good ones pay for outcomes the vendor could not buy […]

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A partner manager and a new partner's sales lead walking through a partner readiness checklist on a laptop in an open office, a printed enablement scorecard with green and amber rows on the desk, deep navy and warm amber palette

Partner Readiness: What It Is and How to Assess It

What is partner readiness? Short answer: Partner readiness is the measure of whether a partner can actually find, run, and close deals for you, not whether they have signed an agreement or sat through onboarding. It is the gap between a partner who exists on paper and a partner who produces, and it is the […]

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A partnerships analyst and a sales director reviewing sales partner insights on a dashboard at a desk, a printed partner contribution report with deal-by-deal rows beside the keyboard, deep navy and warm amber palette

Sales Partner Insights: Turning Data Into Action

What are sales partner insights? Short answer: Sales partner insights are the conclusions you draw from partner activity data that actually change what you do next, such as which partners to invest in, which deals need help, and where the channel is producing. They are the difference between a dashboard you look at and a […]

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A revenue operations leader and a partnerships director reviewing a forecastability scorecard on a wall monitor, a printed pipeline forecast with confidence bands on the table, deep navy and warm amber palette

Forecastability: What It Is and Why It Matters

What is forecastability? Short answer: Forecastability is how reliably you can predict an outcome before it happens, which in partnerships means how confidently you can call partner-sourced revenue a quarter out and be right. It is a property of your data and process, not a property of optimism, and it is what separates a forecast […]

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A partnerships leader and a CRO reviewing a partner scorecard on a laptop, comparing sourced pipeline against activation rate per partner and marking two partners to double down on, deep navy and warm amber palette

Partner Performance Metrics That Predict Revenue

Short answer Short answer: Partner performance metrics are the measures you use to judge whether a partner is producing revenue, from partner-sourced pipeline to activation rate to win rate on partner-involved deals. They matter because most programs track activity, like signed partners and portal logins, and mistake motion for production. Here is the distinction that […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Co-Selling Struggles

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.