Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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Alex Buckles
Your PRM Logs Deals. Who Makes Them Happen?
A PRM records partner activity, from deal registrations to MDF claims. It doesn’t create pipeline. Here is what PRMs do well, why partners don’t live in portals, and how to produce partner pipeline with or without a PRM.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Magentrix Alternatives in 2026: A Buyer’s Comparison
Magentrix alternatives worth comparing in 2026 are Introw, Euler, Impartner, ZINFI, MindMatrix, Channelscaler (formerly Channelscaler), Kiflo, and PartnerStack. Buyers shop replacements when they need an AI-native CRM-native posture, a non-Salesforce-anchored stack, AI-assisted partner workflows, or a lighter mid-market PRM. This guide compares the leading alternatives across fit, top features, and…
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PRM Platform: 2026 Buyer’s Guide and Operating Model
A PRM platform is the system of record for a partner program: it stores partner contacts and tiers, distributes content and deal registrations, and reports on partner-influenced revenue. The right platform compresses partner-ops work and produces a clean joint-pipeline number a partnership leader can defend at QBR.
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Account Mapping Software: 2026 Buyer’s Guide for Partnerships Teams
Account mapping software in 2026: Crossbeam is the category leader; PartnerTap fits enterprise multi-partner co-sell; WorkSpan and Together cover adjacent niches. When to buy, how to evaluate, and what compounds.
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PartnerStack Alternatives: PRMs Worth Evaluating
PartnerStack alternatives for 2026: Impact.com, Channelscaler, Kiflo, Impartner, Reditus, and Rewardful — when each fits, plus an evaluation framework.
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Alex Buckles
AI vs PRM: When to Replace and When to Layer
The “AI vs PRM” framing in 2026 is misleading because it collapses three different things into a binary. There are AI-native PRMs (Introw and Euler, purpose-built around AI agents and CRM-native architecture), traditional PRMs that have added AI features (Impartner, PartnerStack, ZINFI, MindMatrix’s Bamboo AI), and AI-native co-sell orchestration platforms that sit above the PRM […]
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Alex Buckles
What Is PRM Software? The Honest Definition
PRM software is the most overloaded acronym in partnerships. It is one category of four, with specific leaders and specific use cases. Here is the honest definition and what gets confused with it.
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Alex Buckles
Crossbeam vs PartnerTap: Which Account Mapping Tool Wins
Crossbeam and PartnerTap are the two account mapping platforms that matter most for B2B SaaS partnerships in 2026. Crossbeam leads on partner-network reach, ELG category claim, and the developer ecosystem. PartnerTap leads on enterprise multi-partner co-selling depth and named-customer credibility. The right choice depends less on features and more on which your partners are already using.
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Partner Enablement Tools: How to Choose One That Raises Activation
Trained partners aren’t selling partners. Compare partner enablement tools on the activation rate they move, not content views.
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WorkSpan Alternatives: 6 Co-Sell Platform Options 2026
WorkSpan is an enterprise co-sell management platform best known for its hyperscaler integrations (AWS ACE, Microsoft Partner Center, Google Cloud Marketplace) and for managing complex multi-party co-sell motions inside large alliances organizations. Buyers shop alternatives when they want a lighter co-sell layer, account-mapping-first ecosystem data, or a modern PRM that handles partner enablement alongside co-sell. […]
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PRM Software in 2026: From Partner Portal to AI Chief Partnerships Officer
PRM (Partner Relationship Management) is splitting into two categories in 2026: a legacy execution stack (Impartner, Zinfi, PartnerStack, Channelscaler, Magentrix) and a new judgment layer powered by agentic AI (Introw, Euler, and Forecastable). Here’s how to tell them apart and how to choose.
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