Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
Latest Post
Categories
All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Alex Buckles
Your PRM Logs Deals. Who Makes Them Happen?
A PRM records partner activity, from deal registrations to MDF claims. It doesn’t create pipeline. Here is what PRMs do well, why partners don’t live in portals, and how to produce partner pipeline with or without a PRM.
Read Article
Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Introw Alternatives: 2026 Buyer’s Guide
What are the real Introw alternatives in 2026? Short answer: Introw alternatives is the buying question that comes up when a partnerships team has outgrown a shared spreadsheet and is choosing a PRM platform to host deal registration, joint plans, and partner workspace. It points at a small set of credible platforms; the working ones […]
Read Article
Crossbeam Reviews: An Honest 2026 Assessment
What do Crossbeam reviews tell you? Short answer: Crossbeam reviews consistently rate the account-overlap data highly and rate the surrounding operating model less clearly, because most reviewers are scoring the tool and not the motion it feeds. They tell you the data is reliable and easy to connect, and they rarely tell you whether a […]
Read Article
Enterprise PRM Alternatives: How to Choose the Right Partner Tool for Your Program
Outgrown your enterprise PRM, or under-using it? Compare the tool types and pick by bottleneck, not by demo.
Read Article
Account-Mapping Tools: A 2026 Buyer’s Guide for Partner Teams
Account-mapping tools are the data layer that lets two companies see overlap between their CRM accounts without sharing raw records. The category is mature, the tier-one vendors are well known, and the buying decision can be wrong because teams pick a tool before they define the operating motion. Pick the motion first; the tool selection […]
Read Article
ChannelScaler PRM: How It Fits, Alternatives
Short answer: evaluating ChannelScaler PRM ChannelScaler PRM sits in the channel-management layer of partner technology, aimed at companies running incentives, deal registration, and partner administration at scale. Whether it fits depends on your motion and program size, not on its feature list. Evaluate it the way you would any PRM: test the partner experience, check […]
Read Article
Partner Enablement Platform: What It Is and How to Choose
A partner enablement platform is the software layer that delivers training, certifications, sales assets, deal-registration workflows, and co-sell…
Read Article
Partner Enablement Software: A 2026 Buyer’s Guide
Partner enablement software is the category of tools vendors buy to train, certify, equip, and coordinate external partner reps at scale.
Read Article
PRM vs CRM: 2026 Comparison and How They Work Together
PRM vs CRM is not a fight; it’s a layering question. A CRM manages internal sellers and direct customer accounts.
Read Article
Partner Ecosystem Platforms: A Buyer’s Map
Partner ecosystem platforms are the software stack that operationalizes how a company recruits, manages, co-sells with, and reports on its partners. The stack has three layers: account mapping (Crossbeam, PartnerTap), PRM (Introw, Euler, Impartner, and others), and ecosystem orchestration (Forecastable). The right buying decision depends on the partner motion, not…
Read Article
Channelscaler Alternatives in 2026: A Buyer’s Comparison
Channelscaler alternatives worth a real look in 2026 are Introw, Euler, Impartner, ZINFI, MindMatrix, Magentrix, Kiflo, and PartnerStack. Channelscaler itself recently rebranded to Channelscaler; the platform is the same, the brand is new. Buyers shop replacements when they need an AI-native CRM-native posture, deeper enterprise-tier rules, heavier through-channel marketing, or…
Read Article
