Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partnership Roles: Who Does What on a Partner Team
Short answer Short answer: Partnership roles are the distinct jobs on a partner team, and they sort into three kinds of work that most orgs blur into one hire: sourcing partners, managing partners, and operating the program. When a company posts one “partnerships” job and expects it to recruit, manage, sell, and run the systems […]
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SaaS Channel Partners: Types, Economics, and Motion
Short answer Short answer: SaaS channel partners are the resellers, integrators, and service firms that sell or extend a software product on a recurring-revenue model, and the recurring part changes almost everything about how you recruit, pay, and activate them. In a perpetual-license world a partner sold a box once; in SaaS they are signing […]
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Channel Partner Programs: How to Build a Partner Program That Produces Pipeline
Tier and program design is the easy part. Here’s how to build a channel partner program that produces forecastable partner-sourced pipeline.
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Euler Alternatives: PRM Options Worth Comparing
Short answer Short answer: Euler alternatives are other partner relationship management (PRM) platforms, so the comparison comes down to which PRM fits your program size, your administrative appetite, and your data model. Euler is an AI-native PRM, and its closest peer is Introw, with the established full-suite platforms Impartner, Allbound, and ZINFI rounding out the […]
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Crossbeam vs Introw: Overlap Data or PRM?
Short answer Short answer: Crossbeam vs Introw is not a head-to-head at all, because the two tools solve different layers of the partner stack and many teams end up running both. Crossbeam is an overlap and ecosystem-data platform that shows where your accounts intersect with your partners’ accounts, and Introw is a partner relationship management […]
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Crossbeam Alternatives: What to Compare in 2026
Short answer Short answer: Crossbeam alternatives fall into two different layers that buyers constantly confuse, so the first job is deciding which layer you actually need before you compare a single feature. Most teams shopping for a Crossbeam replacement are, in practice, shopping for one of two things: partner-overlap and ecosystem data, or a partner […]
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Referral Partner: What It Is and How to Work With One
Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]
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Technology Partner Program: What It Is and How to Run It
Short answer Short answer: A technology partner program is the structure a company uses to recruit, integrate, enable, and co-sell with software companies whose products complement its own. It matters because integrated technology partners make a product stickier and open warm access to shared customers, but a program measured by integration count produces a marketplace, […]
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What Is an ISV Partner? Definition and How They Work
Short answer Short answer: An ISV partner is an independent software vendor that builds on, integrates with, or sells alongside a larger platform, so the two products work together for shared customers. It matters because ISV partnerships extend a platform’s capabilities and give the software vendor warm access to the platform’s customer base, which is […]
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Reseller Program: What It Is and How to Build One
Short answer Short answer: A reseller program is the structure that lets partners buy or sell your product for a margin and take it to their own customers under a defined agreement. It matters because resellers can carry your product into markets and accounts your direct team never reaches, but a reseller program only produces […]
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