Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Partnership Pipeline Forecasting: Make Partners Predictable
Short answer: Partnership pipeline forecasting means predicting how many sales-qualified opportunities (SQOs) each partner will bring next month and next quarter, and how much revenue they’ll turn into. Most partnerships leaders can’t do that today. So they aren’t in control of their own number. The fix isn’t a better spreadsheet. It’s running partner GTM motions […]
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GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
How to Calculate Cost Per Lead (With Formula)
Short answer Short answer: How to calculate cost per lead comes down to one division: total spend on a channel over a period, divided by the number of leads that channel produced in the same period. It is a simple formula that most teams get wrong by leaving costs out and by stopping at the […]
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Outbound Sales Outsourcing: A 2026 Buyer’s Guide
Short answer Short answer: Outbound sales outsourcing is the practice of paying an outside firm to run some or all of your prospecting, from list building and sequencing to booking qualified meetings. It works when the motion is already proven and you need capacity, and it fails when you hand over a motion you have […]
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Outbound Sales Strategy: A Framework for 2026
Short answer Short answer: An outbound sales strategy is the plan that decides which accounts you pursue, the message that earns their attention, the channels you reach them on, and how you measure whether it worked. It is what separates outbound that produces pipeline from activity that just produces noise, and most teams run the […]
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Pipeline Generation: How to Build Pipeline That Closes
Short answer Short answer: Pipeline generation is the work of creating new qualified opportunities across every channel, from outbound and inbound to events and partner introductions, so sales always has enough real pipeline to hit the number. It is judged by what closes, not by what gets created, and the two diverge more than most […]
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Revenue Operations Platform: A 2026 Buyer’s Guide
Short answer Short answer: A revenue operations platform is the system that unifies the data, workflow, and reporting across sales, marketing, and customer success, so a company runs one forecast off one source of truth. The right choice is decided by your data model and your worst handoffs, not by the longest feature list. Here […]
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Sales Pipeline Automation: What to Automate First
Short answer Short answer: Sales pipeline automation uses software to run the repeatable parts of the pipeline, data capture, stage updates, follow-up reminders, and reporting, so reps sell and the CRM stays accurate without manual upkeep. It pays off when it removes busywork, and it backfires when it automates a process the team never agreed […]
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Sales Pipeline Dashboard: What to Put On It
Short answer Short answer: A sales pipeline dashboard is the single view that shows the health and trajectory of your pipeline, coverage, stage conversion, velocity, and what is closing, so leadership can inspect the forecast instead of debating it. The useful ones predict the number; the common ones just decorate it with volume. Here is […]
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Sales Pipeline Metrics: The Ones That Predict Revenue
Short answer Short answer: Sales pipeline metrics are the measures that describe the health, movement, and predictability of deals in your pipeline, from coverage and stage conversion to velocity and win rate. They matter because most of them flatter the forecast rather than predict it, and knowing which few actually predict revenue is the whole […]
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SDR Agency: A 2026 Buyer’s Guide to Renting Pipeline
Short answer Short answer: An SDR agency is an outside firm that supplies sales development reps to run your outbound prospecting and book qualified meetings, so you add pipeline capacity without hiring and ramping an in-house team. It works when your outbound motion is already proven, and it disappoints when you expect the agency to […]
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AI Outbound Sales: What Works and What Just Scales
Short answer Short answer: AI outbound sales is the use of machine learning to research accounts, draft and personalize messages, sequence outreach, and prioritize who to contact in a seller-initiated motion. It makes the cost of volume collapse, and volume was never the thing holding most outbound back, so the gains are real but narrower […]
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