MDF in four steps

  1. Find who owns it

    MDF usually sits outside the partner team, with field or partner marketing, and gets judged on cost per SQO.

  2. Bring a menu, not a request

    Pre-scoped GTM motions with pre-approved dollar amounts are easy to say yes to.

  3. Agree what counts

    Sourced, influenced and SQO, defined before launch, so the funds can be claimed.

  4. Prove it back

    An MDF proof pack: every motion ranked by SQOs per MDF dollar.