Use MDF to fund partner pipeline.
Market development funds are budget your partners already have, judged on pipeline. Here is how to unlock MDF for GTM motions that produce SQOs, so your program may not come out of your budget at all.
MDF in four steps
Find who owns it
MDF usually sits outside the partner team, with field or partner marketing, and gets judged on cost per SQO.
Bring a menu, not a request
Pre-scoped GTM motions with pre-approved dollar amounts are easy to say yes to.
Agree what counts
Sourced, influenced and SQO, defined before launch, so the funds can be claimed.
Prove it back
An MDF proof pack: every motion ranked by SQOs per MDF dollar.
Find out what your partners could fund.
In 30 minutes we look at your partners and your MDF, then tell you which motions they could fund.
- A feel for which programs fit
- What needs to be workshopped, and who should be involved, before it goes live
- Whether your partners could fund it, and which ones
With a senior partnerships leader, not an SDR. If nothing fits, we'll tell you.
Alex Buckles, Founder and CEO20 years in enterprise sales, nine building partner programs that produce pipeline. You'll talk with him directly.