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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner marketer and a reseller's marketing lead planning a co-branded campaign together with a shared editorial calendar and a co-op budget sheet on screen, deep navy and warm amber palette

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partner marketing manager and a channel partner reviewing a co-branded campaign and MDF request inside channel marketing software on a laptop, a printed campaign calendar on the table in an open office, deep navy and warm amber palette

Channel Marketing Software: What It Is, How to Pick

What is channel marketing software? Short answer: Channel marketing software is the set of tools a vendor uses to run marketing through its partners at scale, covering co-branded campaigns, asset distribution, market development funds, and lead tracking. It lets one marketing team equip hundreds of partners to market locally without building each campaign by hand. […]

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A vendor partner marketing lead and a channel partner reviewing a market development funds request and a campaign results sheet across a desk, a printed MDF approval form and a laptop pipeline view visible, deep navy and warm amber palette

Market Development Funds: What They Are and Use

What are market development funds? Short answer: Market development funds are money a vendor gives a partner to spend on marketing the vendor’s product, usually tied to specific approved activities and repaid or granted against proof of spend. They exist to get partners marketing when partners lack the budget or incentive to do it alone. […]

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A B2B partner marketing manager and a partner's marketer planning a co-branded webinar on a glass wall, a printed joint campaign brief and a shared audience list on the table in an open office, deep navy and warm amber palette

B2B Partner Marketing: What It Is and How to Run

What is B2B partner marketing? Short answer: B2B partner marketing is marketing done with and through partners to reach buyers a vendor could not reach alone, spanning co-branded campaigns, joint events, referrals, and shared demand generation. It treats partners as a marketing channel, not just a sales one. Done well, it borrows a partner’s trust […]

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A partner marketing manager and a partner's marketing lead planning a joint campaign on a screen, a shared audience list and a co-branded asset draft on the table between them, deep navy and warm amber palette

Partner Marketing Strategy: What Actually Works

What is a partner marketing strategy? Short answer: A partner marketing strategy is a plan for generating pipeline with and through partners, using joint campaigns, shared audiences, and co-branded programs aimed at a number. It is marketing that reaches a partner’s trusted audience, not just marketing that features a partner’s logo. The goal is deals, […]

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Two partner managers planning an AWS re:Invent partner strategy at a whiteboard mapping target accounts to booth meetings, a printed agenda and badge lanyards on the table, deep navy and warm amber palette

AWS re:Invent Partner Strategy: Working the Show

What is an AWS re:Invent partner strategy? Short answer: An AWS re:Invent partner strategy is the plan a company brings to the conference for turning the week into partner-sourced pipeline, the target accounts, the booked meetings, the AWS field connections, and the follow-up. It treats the show as a sourcing event, not a brand-awareness trip. […]

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A partnerships leader and a finance partner at a conference table reviewing a printed partner event ROI scorecard with sourced and influenced pipeline figures by stage on a laptop screen between them, deep navy and warm amber palette

Partner Event ROI: How to Measure It Properly

What is partner event ROI? Short answer: Partner event ROI is the ratio of sourced and influenced pipeline (and eventually closed revenue) to the fully loaded cost of a partner-involved event, measured against a target set before the event runs. It is a forecasting question, not a recap, and it depends entirely on whether the […]

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A partnerships leader and a partner marketing manager at a whiteboard mapping a quarter of partner events against a target account list, with a printed event calendar and a pipeline target sheet on the table, deep navy and warm amber palette

Partner Event Strategy: A Pipeline-First Playbook

What is a partner event strategy? Short answer: A partner event strategy is the plan for which partner-involved events to run across a quarter or year, why each one exists, and how each ties to a named pipeline goal and a target account list. It treats events as a sequenced portfolio with a purpose per […]

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A partner field marketing manager and a regional AE reviewing a printed field-event run-of-show and a target account list at a desk, with a registration overlay on the laptop screen between them, deep navy and warm amber palette

Partner Field Marketing: A Pipeline Operating Model

What is partner field marketing? Short answer: Partner field marketing is the regional, in-person and account-targeted marketing motion that two companies run together to build pipeline in a defined territory, against a named target account list and a closed-loop report. It covers dinners, workshops, roadshows, and joint local campaigns, and it is measured as a […]

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A partner marketing manager and an account executive at a conference room table walking a partner sponsor through a printed MDF event run-of-show with a registration list and a sourced pipeline scorecard visible, deep navy and warm amber palette

MDF Event: A Working Playbook for Partner Pipeline

What is an MDF event? Short answer: An MDF event is a partner-funded or jointly funded field marketing motion where market development funds underwrite a customer-facing activity (executive dinner, regional workshop, conference booth, or industry breakfast) with a named pipeline target and a sourced and influenced reporting back to the funding partner. It is not […]

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Two professionals discussing a laptop screen at a wooden conference table in a bright office setting.

Nearbound Marketing: What It Is and How It Works

Demand generation that runs through partners by borrowing their trust, measured as pipeline.

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A vendor partnerships lead and a reseller principal signing a reseller agreement across a table with a margin and pricing structure printed between them, deep navy and warm amber palette

Reseller Program: What It Is and How to Build One

Short answer Short answer: A reseller program is the structure that lets partners buy or sell your product for a margin and take it to their own customers under a defined agreement. It matters because resellers can carry your product into markets and accounts your direct team never reaches, but a reseller program only produces […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.