Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Post-Acquisition Cross-Sell: Live in the First 100 Days
The post-acquisition cross-sell window is short. Here is how to treat two sales teams and two partner ecosystems like co-sell partners, set credit rules, and get the first GTM motion live in weeks, inside 100 days.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Co-Sell Activation: 8-Week Cadence That Builds Pipeline
What is co-sell activation? Short answer: Co-sell activation is the structured process of taking a partner from signed to actively producing co-sell pipeline. It is the difference between a paper partnership and a producing one, and it lives or dies on a recurring deal-review cadence run for the first six to eight weeks after signature. […]
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Co-Sell Advisor: When to Hire One and What They Actually Do
What is a co-sell advisor? Short answer: A co-sell advisor is an external advisor, fractional partnerships leader, or consultant on retainer who helps a partnerships org design and run its co-sell motion. They sit alongside the in-house team, diagnose what is actually broken, design the operating model, and coach the team through the first cycles […]
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Co-Sell Agency: What to Outsource and What to Keep In-House
What is a co-sell agency? Short answer: A co-sell agency is an external firm that runs co-sell programs on behalf of a vendor. It is different from an advisor (who coaches) or a consultant (who designs). The agency executes the mechanics: account mapping, partner cadences, deal reviews, attribution reporting, and partner-program operations. The agency model […]
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Partner Sales Execution: From Plan to Closed Deals
What is partner sales execution? Short answer: partner sales execution is the deal-stage discipline that converts a partner plan into closed revenue, the joint pursuit work, deal-registration motion, and weekly forecast inspection that move named opportunities through stages. In 2026, it is the layer where most partner programs leak: the plan looks right and the […]
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Partner Newsletter: What It Is and How to Run One
What is a partner newsletter? Short answer: a partner newsletter is a recurring communication sent to a company’s partners to keep them informed, enabled, and active. In 2026, the ones that work are not announcements; they are activation tools that drive a specific partner action in every send. A monthly roundup of company news is […]
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Partner Account Planning and Always-On Partner Comms
Short answer: Always-on partner communications keep partners aware of you. On their own, they do not generate pipeline. The pipeline comes from partner account planning: dedicated, recurring account-planning sessions built on completed account mapping. Always-on comms are the wiring between those sessions, not a substitute for them. Crossbeam network data puts the average win-rate lift […]
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AWS ACE: How Partners Co-Sell With AWS
Short answer: what AWS ACE is AWS ACE is the APN Customer Engagements program, the system partners use to register and co-sell opportunities with AWS through the Partner Central pipeline manager. It is how a partner shares a deal with AWS, gets a partner development rep involved, and becomes eligible for co-sell support and funding. […]
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Account-Planning Template: A 2026 Framework Partners Will Actually Use
An account planning template is the structured document that captures the named contacts, decision drivers, partner mix, deal mechanics, and operating cadence for a strategic account. The template is only useful if it’s short enough that an AE will keep it updated and rich enough that a frontline sales manager can read it without the […]
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Co-Sell: The 2026 Definition, Motion, and Playbook
Co-sell is a B2B sales motion where two companies plan and execute against shared accounts together, with both AE teams working the deal and both sides…
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Joint Value Proposition: Extract It From the Interview
A joint value proposition is the customer-facing statement two partner companies use to explain why their combined offering produces a better outcome than…
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